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The Development Course of Zhonglian Group
◆ 1993, Shenzhen Zhonglian Real Estate Information Co., Ltd. was incorporated.

◆ 1994 the trading department was established and the agency service began.

◆ 1995 set up an agency department to take over the secondary market sales.

◆ 1996, the evaluation department was established.

◆ 1997 the basic framework of the company was formed, and the trading part was set up with 1 trading department and 2 trading departments, and the evaluation department, agency department and planning department were put into operation.

◆ 1998, the trading department was expanded to four departments, and the planning part was set as the planning research department and the marketing department. The information computer network system is put into use, with a business area of 500 square meters; The turnover of the tertiary market reached 1 168 sets/year, and the transaction area was 1 10000 square meters.

◆ 1999, fully involved in the secondary market, improved the customer's computer network information base, and the evaluation and agency business is booming. Successfully planned and represented Nanshan Longqin Royal Garden, Yinhu Yincui Garden, Admiralty Classic Home, Baoan Deng Ke Garden, Dongmen Deao Mall, Puxin Garden, Leighton Center, Chongqing Greater China Jiangbei and other projects.

◆ In 2000, the company continued to expand its business scale, strengthen the cultivation of first-hand information of customers, and opened 65,438+06 branches, thus continuing to make achievements in the fields of housing, shopping malls and factories in the secondary market.

◆ In 20065438+0, the business area of the company's headquarters increased to 700 square meters, the number of branches increased to 23, and the company's employees exceeded 300, and it entered the secondary market in an all-round way and obtained the overall planning and agency rights of several projects.

In 2002, 19 branch was added, and the concept of two and a half floors was put forward, and a complete set of solutions for specialized operation was put forward, which caused a sensation in Shenzhen real estate market. On the information window, Shenzhen Special Zone Daily was selected as the mainstream media to open a column of "Gold Rushing in the Present House" to release the information on the stock market in a centralized way and cooperate with the huge network of three-tier market branches for agency sales.

◆ In 2003, based on years of research on the leasing market, the "housekeeper"-Jinsuika through train service for buying (renting) houses was launched, and a reliable intermediary financial credit service platform was established in the industry, which promoted the professional and standardized operation of the tertiary real estate market in Shenzhen; The business area has increased to more than 65,438+0,000 square meters, with more than 400 employees. Computer network management has been fully implemented, and the chain operation mode has been improved day by day.

In 2004, the strategic objectives of management year and development year were put forward.

The affiliated and cooperative branches have been recovered, and all branches are under the unified management of the company;

The actual operating income of the tertiary market increased by 35% over the same period; 12 newly opened branch;

The secondary and semi-secondary markets went from Shenzhen to the whole country, and successfully signed the whole real estate planning projects in Changsha and Huizhou, Hunan;

Zhonglian real estate information management system with independent intellectual property rights has been successfully put into use;

The organizational structure of the company is divided into eight departments, an office and a center. The tertiary market is divided into 14 regions, 42 branches and 1000 employees.

In 2005, the strategic objectives of learning year and service year were put forward.

17 Newly opened branches and 66 new branches. By the end of 2005, the tertiary market was divided into 52 branches in 23 regions, with 1 100 employees.

In 2005, the turnover increased by 94% compared with 2004, and the benefits doubled.

The secondary and semi-market successfully planned and sold projects such as Hongling Building and Jinweilou;

Established an evaluation company, and successively signed contracts with Industrial and Commercial Bank of China, Industrial Bank and China Merchants Bank. Establish a cooperative unit relationship and make it a new profit growth point of the company; Formulated a series of strategic plans for "strengthening enterprises with talents", specially established "Zhonglian School", and formulated business skills training and management quality training systems at all levels;

Establish "China Association" to serve customers and strengthen after-sales service to customers;

Zhonglian real estate Eagle Club, zhonglian real estate Journalists Association, Love United Charity Mutual Aid Society and zhonglian real estate Art Troupe were established, which enriched the corporate culture.

Won the title of "Top Ten Honesty Brands of Shenzhen Real Estate Second-hand Housing Agency in 2005"; Won the title of "Top Ten Most Popular Credit Brands of Shenzhen Second-hand Housing Agency in 2005".

◆ In 2006, the company defined its development strategy as "benefit year and brand year".

In March 2006, we signed the Strategic Partnership Agreement with China Merchants Bank, promising to jointly study the real estate market, make joint efforts to innovate the real estate market, and cooperate to provide various innovative financial real estate products and services.

In May 2006, Zhonglian School newly established "administrative clerk training system", "lecturer training system" and "professional female training system", forming a systematic, standardized and scientific education and training system with Zhonglian characteristics.

In June 2006, the company launched a "home" culture with Zhonglian characteristics, which enhanced the cohesion and social influence of the enterprise and enhanced the brand effect. On July 19, 28 branches in zhonglian real estate opened on the same day, setting a new record for the real estate agency industry in Shenzhen. Since then, the number of branches in zhonglian real estate has exceeded 100. By the end of September, 48 new branches had opened and the annual expansion plan had been completed.

In August 2006, it cooperated with Shenzhen Higher Vocational and Technical College to run a school, which solved the problem of academic education for employees.

In August 2006, on the occasion of the 26th anniversary of the establishment of Shenzhen Special Economic Zone, it was awarded the title of 26 representative enterprises in 26 industries by Shenzhen Newspaper Group.

In September 2006, the company won the fifth place in "Top 100 Real Estate Agents in China in 2006" and the second place in South China at top 10. General Manager Du Xin was also awarded the title of "Top 100 Entrepreneurs of China Real Estate Agents" and presided over the forum as a special guest.

On September 23rd, 2006, the company's headquarters moved to the new office building-Jin Run Building, which marked the sublimation of "gun for gun" in the market competition in zhonglian real estate, and it was also the first intermediary company in Shenzhen real estate agency industry to start operating from the shopping industry.

From June 5438 to October 2006 10, the company won the title of "Real Estate Integrity Enterprise" in 2005-2006.

In June 2006, 165438+ 10, the company was awarded the title of "mainstream real estate agency brand enterprise" by Shenzhen Real Estate Association and Special Zone Daily.

From June 5th, 2006 to February, 2006, the company won the title of "the 4th Shenzhen Famous Brand" only in the industry.

◆ In 2007, the company defined its development strategy as "Year of Culture and Year of Quality".

In 2007, zhonglian real estate Guangzhou Company and Changsha Company were established ―― based on the Pearl River Delta and facing the whole country;

In April 2007, the Committee of the Communist Youth League Shenzhen Zhonglian Real Estate Enterprise Development Co., Ltd. was established, becoming the first Communist Youth League organization in the real estate brokerage industry.

In May 2007, "Zhonglian House Club" was established;

In May 2007, "2007 Zhonglian Real Estate Journalists Association" was established, and nearly 30 special correspondents from Zhonglian attended the inaugural meeting.

In June 2007, the reorganization meeting of zhonglian real estate Art Troupe was held.

In August, 2007, he won the champion of "Agricultural Bank Cup" in the first Shenzhen real estate brokerage debate sponsored by Shenzhen Real Estate Association.

From June 5438 to October 2007 10, the domain name of Zhonglian real estate website was changed, and Zhonglian real estate website was launched.

June 5438+October 2007 10, zhonglian real estate successfully passed the ISO900 1 international quality management system certification, becoming the first real estate agency in China to pass the ISO900 1 quality management system certification;

From June, 5438 to February, 2007, the "House Purchase Club for Foreigners" was officially listed in zhonglian real estate.

◆ In 2008, the company defined its development strategy as "the year of innovation and the year of hard work".

In March 2008, Shenzhen Zhongxin Guarantee Co., Ltd., a subsidiary of Zhonglian (Real Estate) Group, officially became the first governing unit of Shenzhen Credit Guarantee Association.

In July 2008, Zhonglian (Real Estate) Group won the "Top 100 Taxpayers in 2007" in Futian District, Shenzhen, ranking 26th among the "Top 100 Taxpayers" private enterprises.

In July 2008, Shenzhen Zhonglian Real Estate Appraisal Co., Ltd., a subsidiary of Zhonglian (Real Estate) Group, obtained the second-class qualification certificate of the national real estate price appraisal agency and officially became one of the national second-class real estate price appraisal agencies.

In September 2008, Zhonglian Group established mortgage-related financial institutions, including Shenzhen Zhonglian Real Estate Appraisal Co., Ltd., Shenzhen Zhongcheng Zhixin Guarantee Co., Ltd., Shenzhen mortgage-related mortgage company, Guangzhou mortgage-related mortgage company, Changsha mortgage-related mortgage company and microfinance finance company to be established soon.

In June 2008, 1 1 Shenzhen Company won the honorary title of "Shenzhen Excellent Real Estate Agent" in the appraisal activity of "Shenzhen Excellent Real Estate Agent" organized by Shenzhen Real Estate Agents Association, and Zhonglian Group also became one of the companies with the largest number of "Shenzhen Excellent Real Estate Agents".

From June, 5438 to February, 2008, Guangzhou Company was awarded the "Most Potential Brokerage Company in Guangzhou in 2008";

◆ In 2009, the company defined its development strategy as "Process Management Year, Performance Innovation Year".

On June 5438+ 10, 2009, the awarding ceremony of "2009 China real estate new perspective-Golden Bridge Award for brand brokers" and the annual summit forum of China real estate brokers were held in Beijing. Ms. Du Xin, President of China United Group, attended the summit on behalf of China United Group and won the "Golden Bridge Award for Real Estate Agents in China in 2008". At the same time, Zhonglian Group also won the Golden Bridge Award for Brand Agency in 2009, and Jiang Fuqing, Vice President of the Group, won the Golden Bridge Award for Real Estate Agents in China in 2008.

In February, 2009, Mortgage-related financial services institutions set up an internal audit center, which is mainly responsible for the compilation and revision of the company's audit management system, the comprehensive audit of internal management and the company's quality management.

In March 2009, Shenzhen Company, a mortgage financial service institution, formally established the marketing department, which consists of Baoan, Nanshan, Futian and Luogang Salt Business Departments, Evaluation Technology Department and Evaluation Business Department.

In July 2009, the company established the headquarters of Zhonglian (Real Estate) Group. Headquarters has become a "decision-making center, investment center, financial center and management center". At the same time, the organizational structure of Shenzhen company has been adjusted, including general manager's office, operation department (sales department), planning agency department, human resources center, storefront support center, operation management center, financial center, brand management department, legal department and customer service department.

In July 2009, the subsidiaries of the Group implemented the general manager responsibility system;

In August, 2009, in order to enforce discipline and strengthen the style construction of the companies affiliated to the Group, the quarterly member meeting of disciplinary inspection of Zhonglian (Real Estate) Group (hereinafter referred to as the Commission for Discipline Inspection) was established upon the decision of the Group.

In August 2009, the headquarters opened the hotline of "China United Dial Insider" 82720009;

In September 2009, the board of directors of Zhonglian (Real Estate) Group was reorganized;

In September 2009, in order to achieve the strategic objectives of the Group, the Financial Management Center of China United Group (Shenzhen Company+Mortgage Service Agency) was established through the research of the Group Company.

In June 2009, 5438+ 10, zhonglian real estate Group successfully passed the ISO900 1:2008 upgrade and update audit;

On June 5438+ 10, 2009, two youth collective units, Zhonglian real estate mortgage financial service institution and administrative department, successfully won the new naming title of Shenzhen Youth Civilization in 2008.

June 5438+October 2009 10, at the "China Real Estate Night-China Real Estate 60th Anniversary Award Ceremony" hosted by Peking University and Southern Metropolis Daily, zhonglian real estate Group won the Pulitzer Prize for Intermediary of the Year.

In June 2009, zhonglian real estate Group and Beijing Jutailong jointly established Shenzhen Jutailong Decoration & Design Co., Ltd., which is also an innovative move in the national real estate industry.

In June 2009, 165438+ 10, the "Old Staff Club of Zhonglian (Real Estate) Company" was formally established.

On June 5438+February, 2009, the mortgage-related financial service institutions of zhonglian real estate Group, as the governing unit of Shenzhen Credit Guarantee Association, were invited to participate in the 2009 China (Shenzhen) International Finance Expo for the first time, which attracted many Shenzhen citizens with the business philosophy of "being the best comprehensive financial service provider in China" and allowed them to enjoy a wealth management feast.

From June 5438 to February 2009, at the 2009 China Professional Managers Annual Meeting and the 2009 China Outstanding Professional Managers Award Ceremony. In addition to being rated as "the enterprise most admired by professional managers in China in 2009" and "China Enterprise Management Innovation Award in 2009", zhonglian real estate Group also won four awards. At the same time, Ms. Du Xin, the president, was named as "the most admired entrepreneur of professional managers in China in 2009", and Mr. Jiang Fuqing, the vice president, was named as "the outstanding professional manager in China in 2009", which was the only enterprise of China real estate agency that won an award.

◆ In 2065438+00, the company defined its development strategy as "year of quality breakthrough and year of brand innovation".

20 10 1, the first boot camp of mortgage-related financial services institutions of zhonglian real estate group was a complete success. Guidance training aims at improving the business skills and team cohesion of new employees and cultivating excellent managers and business elites.

20 10 5438+00 In June, zhonglian real estate Group joined Alashan SEE Ecological Protection Association as a member unit, and donated money for the "Silver Tree Community Protection in Kwai Chung Town, Shenzhen" protection project initiated by SEE South China Branch.

On June 20 10, 1 year, the first employee dance of zhonglian real estate group officially kicked off, actively enriching the amateur cultural life of the employees of the group, enhancing the mutual communication among employees in various departments, improving the morale of employees and creating a positive working atmosphere.

20 10 February, zhonglian real estate group's first internal magazine "Zhonglian second-hand housing research" was successfully born. Its content is based on the market, and professional reports and opinions are formed through the monitoring of the property market, policy solutions, special studies, and purchase guides.

20 10 in February, the meeting of "One Dream, One Faith, One Family" of zhonglian real estate Group, which enjoys the reputation of "Industry Oscar Awards Ceremony and Literary Feast", was held in Hall 3 of the Convention and Exhibition Center.

In February, 2065438+00, zhonglian real estate Group Shenzhen Company launched the first tutorial class for store managers.

20 1010/on 24th of October, the "2010 Development Strategy Seminar" for the middle and high level of zhonglian real estate Group was successfully held in Longyuan Hot Spring Resort. The meeting put forward the concept that "everyone can break through and everyone is a brand", and established 20 10 as the development keynote of "quality breakthrough year and brand innovation year".

20 10 In March, zhonglian real estate Group participated in the "Integrity and Service" salon held by Sohu Focus. Together with the brand agents in Shenzhen, they swore "Integrity-oriented and Star Service".

20 10 in March, Ms. Du Xin, President of zhonglian real estate Group, attended the 10th China Real Estate Development Annual Conference 20 10, which was jointly sponsored by the Enterprise Research Institute of the State Council Development Research Center, Tsinghua University Real Estate Research Institute and China Index Research Institute, and was exclusively hosted by SouFun.com, and won the "Real Estate Brokerage Industry Leader Award for Influencing China in the Next Ten Years".

On April 20 10, zhonglian real estate Group officially launched a volunteer team to participate in the ancient silver tree protection project of Longgang Baguang Management Area of Alashan SEE Ecological Protection Association.

On April 20 10, the first "China United Cup" basketball league of zhonglian real estate Group officially started.

On April 20 10, zhonglian real estate group held the first employee birthday party.

On April 20 10, Shenzhen Company held the first promotion class for intermediate store managers.

20 10 in April, Shenzhen Zhongxin Guarantee Co., Ltd., a subsidiary of zhonglian real estate Group, was awarded the title of "20 10 China Integrity Management Demonstration Unit" by the Credit Rating Certification Center of China Academy of Management Sciences and the Research Institute of the Ministry of Commerce in the "Integrity China Beidou Award" for integrity enterprises.

20 10 in may, zhonglian real estate group appeared as the sole exhibitor in the "20 10 Shenzhen Spring Real Estate Fair (34 sessions in total) and the 5th Urban Land Exhibition".

20 10 in may, some management institutions of mortgage loans of zhonglian real estate group moved into hualian building, No.2008, shennan middle road.

20 10 In June, zhonglian real estate Group won the title of "Top 100 Private Enterprises" for the third time after 2007 and 2008.