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Brand Development of Bull Socket
1997, Bull took the lead in becoming the first socket enterprise in the industry to pass the national Great Wall certification by virtue of strict control of the production process and strict requirements for high standards.

1999, Bull brand won the title of brand recommended by Tianjin Quality Inspection Association.

In 200 1 year, Bull Socket Converter was recognized as the first in the country in market share and became the leading brand in the industry.

In 2002, it was awarded the honorary title of "Recommended Goods" by Zhejiang Consumers Association.

In 2002, Bull Socket was once again rated as "National Qualified Product with Stable Quality" by China Quality Inspection Association.

In 2002, it was awarded the honorary title of "zero complaint enterprise for product quality" by Beijing Municipal Bureau of Technical Supervision.

In 2004, it was rated as "Double Satisfaction Unit of Quality and Credit" by China Quality Miles.

In 2005, Bull Electrical Appliances became the recommended product of China Electrical Appliances Industry Association.

Won the title of "Ningbo Famous Brand Product" in 2005.

In 2006, Bull Electric won the title of "Zhejiang Famous Brand Product"

In 2006, Bull brand was recognized as "China Famous Trademark".

In 2008, Bull Electric won the title of "Zhejiang Famous Trademark".

In 2008, Bull Power Socket won the honor of "the first brand with market share"

In 2009, it won the "China Enterprise Marketing Innovation Award of the Year-Best Channel Integration Innovation Award of the Year" and became the first and only enterprise in the industry to win this honor. 1995, Bull brand was founded in Cixi, Ningbo. Ruan Liping, founder of Bull Group, said: "To cherish the brand, we must first start with quality and make sockets that will not break!"

During March15, 2007, Bull put on a TV advertisement with the slogan "The fire of electrical appliances is fiercer than the tiger", calling on consumers to improve their safety awareness and buy safety sockets.

In 2007, the Jinta series, a master of lightning protection converters in the industry, was launched.

Since 2009, Bull has promoted the safe use of electricity in more than 600 colleges and universities that can be called "safe places".

20 1 1 In March, Bull invited international superstar Donnie Yen to speak for it, and awarded it the title of "safety ambassador" to promote the concept of electricity safety.

20 1 1 In June, Bull held the conference of "Small Sockets and Great Safety" in Beijing, and advocated the concept of safe household electricity use with Donnie Yen. In August of the same year, bull advertisement landed strongly in CCTV prime time. At the same time, it comprehensively tested the frontier media such as Weibo and SNS, and launched the "Small Socket and Great Security" hand-painted video network promotion, which has covered 40 million target audiences so far. A series of brand marketing combination boxing made Bull far ahead in the socket market with serious homogenization, gained a high brand reputation and precipitated strong brand assets.

In the summer of 20 13, Bull Group officially launched the "Focus on Connecting with You" activity, aiming to appeal to the public to abandon the prevailing work and life attitudes such as impetuousness and quick success, and advocate people to rekindle the spirit of self-concentration. And through shooting online videos of Cui Jian, the godfather of rock and roll, Yang Xin, the founder of Hoh Xil Nature Reserve, and Shen Hongfei, the general consultant of China on the Tip of the Tongue, and a series of large-scale social activities with the theme of "concentration", the positive social energy of "professional concentration, floating and avoiding rashness" was conveyed to the public, so that people gradually returned to the "calm and gradual" attitude of focusing on life and work. Brand recognition: when buying sockets, we should first pay attention to choosing big brands. Big brands are more trustworthy after market tests. For example, Bull Electric, whose sales volume is far ahead in 15 market, has gone through 57 inspection procedures from product development, raw material selection to production technology. However, inferior sockets lack professional and standardized quality control standards, which has great security risks.

Second, look at the appearance: Bull experts said that high-quality sockets, such as the bull socket shell, are made of high-quality engineering plastics, which have good flame retardancy and can effectively reduce the occurrence of fires; The shell of inferior socket is made of inferior recycled plastic, which has poor flame retardancy and is easy to cause fire.

From the point of view of socket, the material and thickness of copper sheet directly affect the safety of socket. The copper sheet of high-quality socket is thick and the coating is uniform and bright. For example, the bull socket is made of high-quality copper with a thickness of more than 0.5mm, which has good conductivity and less heat generation; However, the copper sheets of inferior sockets are mostly inferior copper sheets, which are thin and the surface is untreated, which is easy to cause fires.

Three measures of hand feeling: First, pull the power cord. The power cord of the high-quality socket is moderate in hardness, and the power cord of the inferior socket is too soft to say. It seems that it will break when pulled hard. In addition, experts of Bull Electrical Appliances pointed out that the material and thickness of copper wire inside the power cord of superior and inferior sockets are very different. For example, bull sockets with three-pole jacks are all equipped with three-core power cords, which have good conductivity and low heat generation; Second, experience the feeling of plugging. The insertion feeling of high-quality socket is moderate, the insertion force of inferior socket is too loose or too tight, and the feel of each hole is different. Bull experts said that this is closely related to the design structure of copper sheet. The structure design of bull copper sheet won the national patent, and it won't loosen after 5000 times of plugging and unplugging; However, the inferior socket copper sheet has unreasonable structural design, poor elasticity and easy poor contact.

Bull switch socket, high standard, excellent materials, all-round protection of family members.