Analysis:

1. 197 1 year, because the goddess of victory named Nike has a pair of dancing wings, student Caroline. Davidson designed the first Swoosh logo, which is also an abstract expression of sports shoes.

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2. 1978, Nike's Swoosh logo changed from a border to a solid shape, and appeared below the standard characters, which was more eye-catching.

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3. 1985, symbols are combined into a square to form positive and negative effects.

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4. Now, the Swoosh logo is used separately as needed.

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Nike is a world leader in sports and health products. It was founded by track and field coach Bill Ballman and athlete phil knight on 1962. Its predecessor was Blue Ribbon Sporting Goods Company. Blue Ribbon Sporting Goods Company owns the sales agency of Japanese Tiger brand sports shoes in the United States. Soon after, Nike, named after the Greek sexy goddess, was established and made its debut in the US Olympic trials in 1972. Later, a student named Caroline Davidson designed a Swoosl 1 logo similar to a flying wing, so he won a prize of $35. Logo outline as the background, Nike in lowercase italics.

The company's goal is to become a leader in the field of sports shoes and make technological innovation in light design. Frank Rudy is a former engineer of NASA. He researched and designed the air cushion shoes named "Nike Air", which made Nike successful all over the world.

This promotion activity established a brand-new sports fashion image of Nike, and used sports stars such as andre agassi, Bao Jackson and Michael Jordan in the advertisements. From 65438 to 0988, Nike transformed the competitive spirit of Britain into an easy-to-remember advertising slogan-"Just do it". By expressing the lifestyle advocated by the new generation, Nike successfully occupied the market and its sales increased sharply. This logo has become a symbol of fashion and popularity, which is popular all over the world.

While watching a football match in Dallas, Texas, Gordon Thompson, vice president of Nike, noticed that Nike logos of various sizes appeared countless times on the jerseys, flags and vending machines of Dallas team members. Therefore, Gordon Thompson believes that "the signs have reached the level of flooding and should be regulated to some extent".

Nike assigned the company's design department to formulate and improve the systematic logo application specification. Every year, logo is applied to websites, shops, companies and more than 20,000 kinds of products, so it is necessary to emphasize the flexibility of logo application.

CI system provides different application specifications and differences between Nike's name standard word and Swoosh logo.

SWoosh logo is a product logo, which appears in all products and advertisements, while Nike's name and trademark have undergone major adjustments. The contrast between the original standard space in italics and the SwooSh logo is too strong. In order to coordinate the sense of balance, the company re-used lowercase fonts in the 1970s to reflect the traditional history. Its strength lies in its historical origin, which is not nostalgia, but * * *, which is our symbol and our voice. As a brand symbol, standard buildings with Nike name appear in companies, public services, shopping malls and image promotion activities.