Oppo is an international mobile phone brand, originally conceived by BBK founder Duan Yongping. At first, it was positioned higher than BBK itself. However, due to the change of ownership structure, Duan Yongping now only holds about 65,438+00% of the shares of oppo, led by former BBK executive Chen Mingyong.

BBK vivo and oppo now operate independently. There are both cooperation and competition between the two sides, which can be said to be fighting without breaking. Many senior officials from both sides are from BBK and are very familiar with each other. Duan Yongping also participates in the oppo business conference every year, and both parties enjoy mobile phone technology, such as screen gestures. The two sides have many similar business practices, relying on advertising bombing, large-scale physical stores spreading sales, and taking the high-priced route. On the other hand, the competition between the two sides is also fierce, especially the middle and lower levels of the company, fighting fiercely for performance. Some people in BBK vivo were not convinced of the positioning of oppo in the past. When it comes to stores, both parties should ask the shopping mall to sign an exclusive clause and rent it to one of Vivo and OPPO, and never rent it to the other at the same time.

One plus is a company founded by Liu Xin, vice president of oppo, specializing in online sales. The estimated price is cheaper than similar models of oppo and vivo. Oppo is the major shareholder behind it and has a closer relationship with oppo than vivo. One plus does not have its own factory. The first mobile phone is OEM by oppo, and one plus uses the ui made by oppo***, the international team cm.