Do Won and Jin Sook Chang opened a small 900-square-foot clothing store in California Highland Park. They named it Fashion 2 1, and the initial market target was children and teenagers.
1989 "Development of Panorama"
Five years later, the couple opened their first boutique in the shopping center, located in Panorama Shopping Center in Panorama City, California. Fashion 2 1 has developed into a brand that can last forever. So the name forever 2 1 was born.
1995 "All America"
Forever2 1 opened its first store outside California, located in Miami, Florida. With the development trend of opening a new store every six months, Forever2 1 had 40 stores at the end of 1997.
200 1 "an outstanding idea"
The first XXI boutique concept store opened in Plenot, Texas. The average area of each XXI boutique concept store exceeds 20,000 square feet, providing customers with more exciting and exciting shopping places and selling the latest fashion products at competitive and amazing prices.
200 1 "O Canada "
Forever2 1 officially became an international clothing retailer.
"Online Sales" in 2003
Forever2 1 online sales website is online.
2006 "Embrace Your Tradition"
Brand-new inheritance 198 1 series, for girls who are confident and advocate spiritual freedom.
"Meeting Men's Needs" in 2006
A brand-new trend series-21men is suitable for men of all ages.
"cater to the public" in 2007
Forever2 1 The total sales of this fiscal year reached $65,438 billion.
"Development to the East" in 2008
In South Korea, M Square in Seoul.
This multi-storey store is Forever2 1' s first store in Asia.
2009 Modern Cool Sense
Love 2 1, a modern series, provides intellectual and aesthetic clothing for more mature Forever2 1 customers.
"one plus one" in 2009
Forever 2 1+ is a collection of various sizes, and it is an exquisite clothing series designed for all body curves.
2009 "Hello, Harajuku!"
FOREVER 2 1 opened its first flagship store in Japan.
20 10 "rules for girls"
Forever 2 1 girls adopt comfortable, frank and casual styles, which are specially made for girls aged 6- 14.
20 10 "Please make you beautiful"
Love and love. Beauty series is the first appearance of cosmetics, with many color choices, which complement the clothes of FOREVER 2 1.
20 10 "Fashion Frontier"
Forever 2 1 opened its first flagship store in FASHION SHOW MALL, an upscale shopping place in Las Vegas.
20 10 "new york Times Square"
One of the largest flagship stores, located in the center of new york landmark Times Square, interactive digital billboards were widely praised in the summer of 20 10.
20 1 1 "Everyone loves Europe"
Forever 2 1 entered the European market with irresistible force and opened stores in Austria, Belgium, Dublin, Spain and Britain respectively.
At the same time, Forever 2 1 officially entered China and took the lead in opening flagship stores in official website and Taobao Mall in China, which shocked the market with diverse styles and ultra-low prices.
20 1 1 "Inheritance 198 1" Solo Team
20 12 the future of China
Forever2 1 will open stores in more cities in China, and hundreds of thousands of the latest global styles will be provided to women in China every year!