The user diffusion of mobile applications also follows the famous "innovation diffusion" model of American sociologist E.M.Rogers. According to the needs of users at different stages and different characteristics, our product design or promotion strategies are bound to be different. In the early stage of product development, users are "innovators" who dare to take risks, strive for change and are willing to spread. Once they choose your product, they will act decisively as "opinion leaders". Therefore, it is necessary to identify these users at the initial stage of the product, meet their functional needs and user experience first, and promote them in this user area, with the best effect.
20 10, when the first version of GO Desktop went online, we specially selected famous foreign mobile development communities such as XDA- developers and other websites to promote to users. At the same time, actively understand user needs, participate in discussions, listen to users' opinions, and constantly improve the product function optimization experience, so that GO Desktop can successfully obtain the first batch of overseas seed users. Soon, this product was noticed and reported by the well-known technology blog Lifehacker, which made GO Desktop gradually gain the first fans among international innovative users.
When the product spreads to more than 16% people (innovators and early adopters), there will be a large number of follow-up users (early majority and late majority), and the user scale will explode. GO desktop is currently in this growth area. 20 13, 1 In June, according to the data released by App Annie, a third-party data organization, GO Desktop has ranked among the top five in the world among many Google Play development teams. This achievement is inseparable from the in-depth understanding of the international market and overseas users by the GO development team.