As the largest furniture producer and exporter in the world, China deserves to be the "world furniture manufacturing center", and such an important industry position has also spawned one of the largest furniture exhibitions in the world-China International Furniture Fair. In 20 12, with the expansion of the exhibition hall and the addition of new exhibition halls, the 18th China International Furniture Fair reached 750,000 square meters, with 3,000 exhibitors, and the exhibition time was extended to five days, that is, September1-15. The exhibition will be held in three places at the same time. Including Shanghai New International Expo Center (civil furniture, office furniture, home accessories, cabinets, original design furniture and China traditional furniture), Shanghai World Expo Exhibition Hall (raw and auxiliary materials and production equipment, designer's works) and Jisheng Weibang International furniture village (National Furniture Exhibition).

The annual China International Furniture Fair is held in Shanghai every September, and it has a history of 20 years. The exhibition has developed from a simple import and export trade platform into a Shanghai World Furniture Design and Trade Feast integrating domestic sales and export, B2B2C e-commerce platform, original design display platform and "exhibition-store linkage".

20 1 1 The industrial output value is high, and the proportion of domestic sales increases.

China Furniture Association, as one of the organizers of China International Furniture Fair, released the industry data of 20 1 1. From the data point of view, the industrial sales output value of furniture industry is still growing steadily from 20 1 1 2, with a cumulative year-on-year increase of 25.6 1%. Affected by economic recession, anti-dumping in European and American countries and other unfavorable factors, the growth rate of furniture exports, which has always been the industry propeller, declined by +0 to 65433. 1000606066. In contrast, although the domestic market was affected by the regulation of the upstream real estate market, furniture consumption was not significantly affected, and the sales output value of furniture enterprises still maintained a relatively fast growth rate. It can be seen that the adjustment of marketing strategy of furniture manufacturing enterprises has achieved results, and most enterprises regard the domestic market as the focus of future expansion.

A super-large exhibition with constantly improving quality

With the expansion of the new International Expo Center, the main venue of the exhibition, into the official exhibition hall of 17, and the second phase of the national furniture exhibition put into use, the exhibition area has expanded to 750,000 square meters, making it an unprecedented exhibition "giant". The newly added exhibits are mainly soft furniture favored by overseas buyers, European classical antique furniture, outdoor rattan furniture, dining tables and chairs, modern furniture as the focus of domestic procurement, children's furniture as a new hot spot in the market, and a series of home accessories with great market potential. At the same time, about 300 exhibitors will be added to the exhibition, providing more choices for buyers to choose new suppliers and product categories.

Although the exhibition area has increased, the exhibition organizers insist on providing buyers with the most cost-effective furniture, strictly control the quality of exhibitors' products, and strive to present a super-large furniture exhibition of the same quality to the audience.