China toothpaste brand was founded in 1954, which is the founding brand of domestic toothpaste industry. Brand ownership belongs to Shanghai Toothpaste Factory, a subsidiary of Shanghai White Cat Co., Ltd., but in 1994, Unilever acquired the management right of China Toothpaste brand through the acquisition of Shanghai Toothpaste Factory. Unilever was formed by the merger of Dutch margarine Unie margarine company and British lever brother soap company in 1929. Unilever is headquartered in London, England, and is responsible for food and washing products respectively.

The products of China Toothpaste are supported by Unilever Global R&D Center, and it is the only toothpaste brand recognized by FDI (International Dental Union) in China. China has five series 10 varieties of toothpaste, such as whitening, fresh breath, full effect, Chinese herbal medicine and moth-proofing, which covers the comprehensive demand for toothpaste efficacy and forms a relatively complete product line.

Development history of toothpaste in China

China toothpaste was put into production in 1954, which opened a new chapter in China toothpaste industry. From 1970s to 1980s, China toothpaste ushered in its first golden age, and made great progress in quality. At the same time, new products were introduced, which pushed China to a strong market position.

1994 Shanghai Unilever Toothpaste Co., Ltd. was established through investment and lease by Unilever Technology. From 65438 to 0998, China introduced China toothpaste containing calcium and China calcium fluoride toothpaste, which really improved the oral health of most people. China toothpaste is recommended as a famous brand product in Shanghai. 20 1 1 All products in China are put on the market completely, and brand-new image is launched, giving consumers a young and confident brand concept and transforming the brand from an old image into a young and modern brand.

Baidu encyclopedia-China toothpaste