In today's era of big data flow and 24-hour uninterrupted news circulation, news media, self-media authors and online celebrities KOL are all looking for the next hot story and clue with communication effect. Every year, about 3 15, enterprises/brands are facing a high incidence of a large number of negative content. Fast Twitter believes that for every enterprise/brand, the risk of public relations crisis is the same, and how to take effective public relations treatment of crisis is very important. If one day, some negative content of you or your company/brand suddenly becomes the focus of media attention, do you know what to do?
Fast Twitter media teaches you four strategies to deal with brand crisis correctly.
First, establish a brand self-test system, check, analyze and evaluate from the same aspect and perspective, find weak links, and take corresponding measures to immediately correct, reduce or even eliminate various difficulties and crises.
Second: treat the masses with a sincere and responsible attitude. In the face of brand exposure, the company must adopt a positive attitude, treat each other sincerely, and do not hide its inaccuracy. When you are worried that exposing problems will endanger your hard-working corporate image and use incorrect repression, the result is always not worth the candle, leading to the expansion of the situation. This is not only not conducive to the handling of the crisis, but also intensifies the compressive strength of the crisis. Therefore, it is the best policy for enterprises to take a sincere and responsible attitude when dealing with the crisis.
Third: take quick action to solve the brand crisis. "Joint actions speak louder than words". Once a crisis occurs, we should not let it get out of control.
The first thing to do is to start the crisis resolution process, solve the problem quickly, stop the chaos, stop at the bottom of the crisis and avoid the spread of the crisis.
The crisis management process includes three stages:
Daily task arrangement, accidents and optimal allocation of resources.
Daily task sequencing means that enterprises should quickly set up various daily task groups when a crisis occurs, which are generally divided into emergency working groups, crisis management working groups and workflow supervision working groups. The emergency working group is responsible for proposing emergency plans and manipulating the non-proliferation of the crisis; Crisis management working group develops trends, resumes daily tasks and transfers special activities; The working group of specific operational guidelines is committed to ensuring the sustainability of its daily business.
Fourth: brand spirit protection. Practical experience shows that brand culture construction is one of the most complicated personal behaviors of the company, one of the longest personal behaviors of the company and one of the most sensitive attributes of the company. Therefore, people must attach importance to the rigid protection of brands. In addition to increasing the scope of protection of brand coordination ability, both can not be ignored.
Because the times of crisis are different from the natural environment, just as there are no two identical leaves in the world. However, all crises are usually sudden, devastating, concentrated and tolerant. Fast Twitter Media: When you solve all kinds of sudden crises, there will always be a mass brand or a century-old brand erased. Once you encounter a public relations crisis, how to deal with it effectively is very important.