There are many domain names on the Internet, some of which are valuable and some are worthless. Generally, domain name transactions are conducted through the domain name trading network, and the platform will evaluate the domain name. So how to value the domain name?
1, actual cost method
Refers to the pricing method based on the actual cost of obtaining the domain name. If an organization or individual applies for domain name registration by itself, the actual fees paid include registration fees, handling fees or other fees. If it is an outsourced domain name, its actual cost includes the purchase price, commission generated in the transaction process and other expenses. Its calculation formula: P=P 1+R+M+C+0. (p)- domain name evaluation value; P 1- domain name purchase price or registration fee; R- domain name rental fee; M- maintenance cost; C- follow-up costs; 0—— Other expenses. )
The actual cost method is difficult to truly reflect the actual value of the domain name. Because the actual value of domain names is often quite different from the acquisition cost, this method is only applicable to the evaluation of domain names held and used by institutions or individuals or in some special cases.
2, 4C evaluation method
The four C's are: domain name length (characters), business value (commerce), enterprise credit rating (CrditRctihg) and top-level domain name (com). Every C is a very important factor, and the four Cs together determine the value of a domain name. The evaluation result of each C of domain name is divided into four stars and five grades, of which four stars is the best.
According to the above four elements and referring to the evaluation standard of Greatdomains, the basic price list of comprehensive evaluation domain name value suitable for China's national conditions is obtained. Calculation formula: p = p/kloc-0 /× k/kloc-0 /× k2× k3× k4× S. (p-domain name value; P 1- base price (according to the reference table of domain name value base price); K 1- domain name length adjustment coefficient; K2- credit rating modulation coefficient; K3-adjustment coefficient of top-level domain name; K4—— adjustment coefficient of commercial value; S-age coefficient (12/20). )
The domain name value only includes the registration or purchase fee and the annual renewal fee, that is, the actual fee paid when obtaining the domain name, including registration fee, handling fee and other fees, which is less than the website fee. If it is an outsourced domain name, its actual cost includes the purchase price, commission generated in the transaction process and other expenses.
Second, what kind of domain name is more valuable?
The domain name is unique, so it has transaction value. Some good domain names can even be sold at sky-high prices. So what kind of domain name is more valuable?
1, good domain suffix
Among domain name suffixes, com domain name is the most popular, followed by cn, net and com.cn. Therefore, in the transaction price, the transaction price of com domain name is relatively high, and the high-priced records of domain name transactions are basically occupied by com domain names.
2. Domain name has a good meaning.
What really affects the purchase price of domain names is domain names, and a good name can create sky-high prices. The shorter the domain name, the higher the value; Domain name has a good meaning and high value.
3, easy to remember
Is the domain name short enough? Can people remember it quickly? The shorter the character, the easier it is to remember and the more valuable it is; In addition, abc is easier to remember the same three words than cba, and brevity is definitely the key.
This language is very popular.
How complicated is the domain name? Are there any special symbols? Whether the domain name is more in line with national customs also accounts for a certain proportion in the application. China people are keen on Pinyin, but they are not keen on the initials of many words, so they have to use letters to abbreviate them. For example, beijing.com is usually the first choice for establishing websites, followed by zgbeijing.com and finally zgbj.com.
Domain name has a long history.
The longer the domain name registration period, the higher the domain name value. Compared with new domain names, old domain names are more popular with search engines, so many webmasters like to buy old domain names to build websites.
6. The domain name holds the trademark right.
Even if there is no ready-made trademark, you should have a domain name where you can register a trademark. When trading domain names, good domain names and trademarks must match. If only the domain name has no trademark, or only the trademark has no domain name, then the value is too high.