Lei Jun said that "pigs can fly when standing on the tuyere", but Zhang Shiping's entrepreneurship in Wei Qiao is different. Every time we are in the "sunset industry", adhering to the spirit of seeking truth from facts and simple management rules, taking root in the textile and aluminum mining industries, and building Weiqiao into a fortune 500 enterprise with annual revenue exceeding 300 billion.
Zhang was born in 1946. His family lives in a remote village in Weiqiao Town, zouping county. His parents are poor ordinary farmers. He is the eldest son of the family. Graduated from junior high school, only 18 years old. In order to support his family, he worked as a porter in the small oil cotton factory in the town. A sack weighs 100 kilograms, and he has to carry dozens of sacks every day. This is 17 years. Until 198 1, Zhang Shiping, who was "diligent and eager to learn", was promoted to the director of the oil cotton factory.
In the 1980s, due to the strict control of cotton by the state, enterprises had nothing to do except to buy cotton in the peak season and simply process it, resulting in serious seasonal losses of cotton mills. In order to change this situation, Zhang Shiping went out to buy soybean, peanut and cottonseed processing oil, and by 1984, the profit of the enterprise has jumped to the first place in the national cotton and linen industry, attracting cotton processing factories all over the country to learn from it.
1985, Zhang Shiping was selected as a national commercial model worker, representing the whole province's model workers, and went into the Great Hall of the People to receive the award from the Premier. For many years, Zhang Shiping thought this was the biggest inspiration for his business.
From 65438 to 0989, Wei Qiao began to set foot in cotton spinning. The national cotton textile market has just been transferred to the buyer's market, and the market competition is becoming more and more fierce. However, Wei Qiao invested 60 million yuan to set up cotton mills and weaving mills. From 1993 to 1997, the cotton textile market fell into a trough twice, and the whole industry suffered losses for six consecutive years. At that time, the domestic market of textile industry exceeded demand, which led to losses in textile industry for years. Wei Qiao did not stop, investing 654.38+07 billion yuan in five years.
In the 265,438+0 century, Weiqiao's revenue grew rapidly, ranking first in the national textile industry for seven consecutive years, ranking among the top 100 national industrial enterprises and the top 100 national export enterprises. Around 2005, Wei Qiao has become a leading enterprise in the world textile industry, and Zhang Shiping has also won the title of "King of Cotton".
At the end of the 20th century, due to the gradual expansion of Wei Qiao's textile scale and the social situation of power shortage, Wei Qiao Group was often shut down, and Zhang Shiping made a bold decision to build its own power plant. This is also a controversial decision. The cost per kilowatt-hour of power plant is nearly 30% lower than that of State Grid. The self-built power grid was reported by the media, which triggered a big discussion on the power supply system.
In order to make better use of electric power, in 200 1 year, Zhang Shiping established Wei Qiao Aluminum Industry, which was later China Hongqiao, mainly engaged in electrolytic aluminum. Zhang Shiping has also used its most familiar management principle-extending the industrial chain, and it continues to develop from fish head to fish tail. In less than 15 of the time, it became the world's top aluminum industry.
In 20 12, Zhang Shiping led Weiqiao Group into the world's top 500 enterprises and was selected for seven consecutive years. In 20 17, Wei Qiao group's revenue exceeded 359 billion yuan, ranking among the top 500 enterprises in the world 159, and Wei Qiao group ranked third in the list of the top 500 private enterprises in China, second only to Huawei and Suning.
Zhang Shiping has been dealing with the "sunset industry" in the external field of vision, such as textile and aluminum industry, for nearly forty years since he became the director of the oil cotton factory. Although "Sunset Products" have fierce competition and meager profits, Weiqiao Group has made a scale of more than 300 billion yuan in the sunset industry, and it is worthy of the name "King of the Red Sea".
The great success of Wei Qiao's entrepreneurship is inseparable from Zhang Shiping's unique understanding and grasp of the market. At the same time, Zhang Shiping also has the "three axes" to win the market, which makes Wei Qiao's entrepreneurial advantage continuously strengthened. This "three axes" is "fast", "high" and "low".
"Fast" performance in Wei Qiao's rapid market response and project completion ability. All its projects were basically put into operation in the year of project establishment, construction and operation. "High", expansion does not depend on low-level redundant construction, and constantly improves the technical level. "Low", Wei Qiao entrepreneurship also showed amazing energy-saving ability.
Zhang Shiping broke egalitarianism and implemented distribution according to work, which improved the enthusiasm of workers. The "three axes" enable Weiqiao to operate efficiently, seize market opportunities and win market competition. It is with excellent management ability and unique business savvy that Zhang Shiping has turned a small township cotton spinning factory with serious seasonal losses into a fortune 500 enterprise with an annual income of 300 billion yuan.
Today, Wei Qiao Group has become a super-large comprehensive enterprise group spanning textile, printing and dyeing, garment production, thermoelectric, aluminum and other industries, and every step of development is inseparable from the construction and guidance of Zhang Shiping.
On May 20 19, Zhang Shiping died at the age of 73. Throughout Mr. Zhang Shiping's life, from a porter who worked in a cotton mill for more than ten years to the richest man in Shandong with a value of 65 billion yuan, Zhang Shiping used the simplest management rules and rooted in the "sunset industry" to build an "Wei Qiao Empire" with an annual income of over 300 billion yuan.