At noon on August 26th, it was reported that JD.COM Group's Hong Kong stocks rose by 7.72% in the afternoon, and its total market value exceeded 1 trillion Hong Kong dollars. As of press time, JD.COM's share price is quoted at HK$ 32 1.0 per share, with a market value of HK$ 654,380,046.64 billion.
At the same time, the market value of US stocks in JD.COM reached 1, 228. 1 billion US dollars, exceeding the market value of US stocks in Pinduoduo (1, 044.438+billion US dollars).
Analysis of this company can start with the second quarterly report. In the second quarter, Ali, Pinduoduo and Vipshop, which are light assets, all exposed their weak links, while JD.COM, which has stronger control over logistics and supply chain, can be said to have successfully broken through under the melee of e-commerce.
With a perfect logistics supply chain, JD.COM is more comfortable between goods and users, and there is a strong demand for fast-moving consumer goods and consumer electronic products. As consumers start cooking at home, upgrading household appliances and 3C products, JD.COM. COM has more obvious advantages in household appliances, daily necessities, supermarkets, fresh food and other categories in JD.COM. In the second quarter of JD.COM, the revenue of electronic appliances increased by 28% year-on-year.
Compared with Ali and Micro-products, due to the closure of some offline stores and casinos in the second quarter, consumers' demand for non-essential consumer goods such as clothing and automobiles plummeted, and there was also a negative growth in this field, which had a greater impact on Ali and Micro-products, which accounted for a relatively high proportion of business. In the housing economy, the structural difference of consumption is the most obvious feature in the second quarter. Ali and Vipshop are slightly inferior in revenue growth, but we are optimistic that this part of the business will return to normal in the second half of the year.
JD.COM and Pinduoduo are the main competitors in the sinking market, and they are also the two companies with the best performance in user growth in the second quarter. The annual growth rate of active users is significantly better than that of Ali and Vipshop. JD.COM relies on Jingxi and JD.COM Extreme Edition to attract new users in the low-end market, like? Convenience store? 、? Super experience store? Further improve the offline network layout and ensure user retention by improving services.
JD.COM is always compared with Ali, who has registered a new company called Xijing. Some people think that Ali's own users are large, and there will be a problem of weak user growth. But we believe that Ali's advantage lies in the diversification of business. By expanding or opening up cross-border e-commerce to business boundaries such as cloud and local services, visitors can continue to attract new users, and visitors don't have to worry too much about Ali.
JD。 Pinduoduo, another COMpetitor of com, is busy attacking the Fifth Ring Road, and the user growth gained from the tens of billions of subsidies has once again outperformed Ali and JD.COM. However, the gradual decline in revenue reflects that users are still more inclined to buy subsidized goods with lower unit prices, and most high-end consumers leave after harvesting wool, exposing the weakness of Pinduoduo users who mainly rely on low-priced discounted goods and rely solely on subsidies and promotions.
In the future, the competition among JD.COM, Pinduoduo and Ali will be in full swing. With such a big market, can Pinduoduo hold the moat of the third, fourth and fifth tier cities and how about JD.COM? COM's logistics, mathematics and health sectors form a system, and how Ali Big Mac can maintain rapid growth will also be the focus of market attention.