Know the catchy name of car information anytime and anywhere, and then change it, so that all previous efforts are in vain. Who will change their names easily?
Recently, the renaming of SAIC Chase has pushed this little-known brand to the forefront. SAIC Chase was recently renamed SAIC Max. Its Chinese name is no longer SAIC Chase, but SAIC Max.
At first glance, "Max Sass" thought it was related to "Lexus". After all, there is only a word difference between the two, but Lexus is a high-end brand of Toyota, which has nothing to do with its products and brands except the word difference with SAIC Chase's Max Sass.
For this change, public opinion is in an uproar. In an interview with the media, Lan, chairman and general manager of Chase, explained: Chase used to be just a nickname, not the real name of the company. The name of Shanghai Automobile Commercial Vehicle Co., Ltd. has always been the name of the company, and Datong is just a product brand. Now, in order to take care of both business and passengers, it is natural to change the name.
The reply from the chairman and general manager of SAIC Chase has made it clear that the reason for renaming is not to touch anyone's hot spot, but to look further. According to the data of SAIC Chase, in 20 18, SAIC Chase's sales volume was not bad, with the cumulative sales volume of126,000 vehicles, up by 14.5% year-on-year. However, after entering 20 19, the sales volume of SAIC Chase declined, with a cumulative sales volume of 62,700 vehicles in the first half of the year, down 5.83% year-on-year.
Under the impact of the cold winter in the automobile market, all major brands have experienced different degrees of decline, and there are only a handful of car companies that can maintain growth. However, the decline trend of SAIC Chase is inevitable. With the deepening of winter, it is believed that the decline of SAIC Chase will further widen in 20 19, and the decline has become an irresistible trend.
The decline in sales has put Sales Chase in trouble. It stands to reason that sales Chase should consider how to increase sales and how to reverse the downward trend. However, I never thought that SAIC Chase suddenly announced that it would change its name and surname, but could it be less unacceptable?
Simply from the name "Datong", the meaning of this name is excellent. "Great wisdom melts into the world and leads to success" is easy to understand and catchy, which can better represent SAIC's ideals and ambitions. In my opinion, the word "Datong" is not worse than the names "Mercedes-Benz", "BMW" and "Audi", but more catchy than that "Rolls Royce".
However, SAIC Chase is so unconfident that if it wants to change its name, it seems that it will see an increase in sales and regain its vitality. In my opinion, consumers need some time to get familiar with a name that consumers are already familiar with, and SAIC needs to spend more money to promote new names, some of which are not worth the candle. What's more, does Max Sass have to be more exotic than Datong? I don't know.
In any case, the name has been changed, which is an established fact. With a few words from netizens, it is obviously impossible for SAIC Chase to change its original name. We can only say that we will call it SAIC· Max in the future.