Here comes the problem. Why? How did popcorn get into the cinema? In fact, the relationship between popcorn and cinemas has a history. As early as before the invention of film technology, popcorn has become a snack in various entertainment places in the West. /kloc-In the middle of the 0/9th century, street vendors selling popcorn appeared on the east coast of the United States. 1885. American Charles Crist invented the steam popcorn machine, which can be made on the spot on the trolley. Since then, the number of vendors selling popcorn has gradually increased all over the United States. They immediately enter various entertainment places, such as watching sports activities and circus performances, or sitting around in parks and chatting in bars. Popcorn has become an essential snack.
At that time, there was no popcorn in the cinema, which was really amazing. Early films were all "silent films". There are no special cinemas, but they are shown in theaters and concert halls. People go to such places to watch movies, which are silent movies, so that when watching movies, the audience subconsciously tries to keep quiet and try not to make any noise. Anything that makes noise will be considered impolite. Even from 1900, the "five-cent theater" built with tents on the streets of the United States has maintained the tradition of "silence is better than sound". Although there are popcorn vendors not far from these tents, movie-goers will enter the tents after eating and watch movies in the dark environment full of sweat and smoke.
19 10, the first cinema officially used for showing movies appeared in the eastern United States. At that time, the cinema was luxuriously decorated and was called the Movie Palace. After nightfall, nobles and rich people arrived at the movie palace in private cars, and took their families to watch movies, which became the taste of the upper class.
Until 1920, in the past ten years, cinemas have become more luxurious, and some are still in use. In the cinemas of this period, no one still ate any food in them. Moreover, popcorn is a "very indecent snack" for nobles. No aristocrat wears a gorgeous dress and chews a bucket of popcorn.
With people's desire to watch movies, those low-income people also dream of going into the cinema and sitting on a comfortable sofa to watch movies. As a result, some cinema owners began to build or directly buy some apartments near the Film Palace and transform them into ordinary cinemas without luxury decoration. There are no comfortable sofas in these cinemas. They are all made of iron or wooden seats. Even so, the audience is still endless. A good movie, whether sitting on a soft sofa or a hard wooden chair, is equally comfortable for people who are obsessed with movies.
However, the owner of the cinema still forbids those who watch cheap movies to eat any food on their own site, let alone popcorn. It was not until two things happened in America that popcorn was officially associated with cinemas.
The first thing is that after the appearance of 1927 audio movies, some people with low educational level and illiterate children can become movie audiences. At that time, the sound effect of the film was terrible, the speech and dubbing were very noisy, and the audience did not have to keep quiet deliberately. Children often disobey and bring snacks into the fields, and then the workers who just got off work in the factory also bring food and drink into the fields. In this case, there is no need to control their diet. Popcorn vendors thought it was a good business opportunity, so they put popcorn on the market for sale before the film was shown.
The second thing, originated from the Great Depression in the United States, the income of cinemas has been greatly reduced, and new sources of income are urgently needed. So they asked all the vendors selling snacks in the market to give some benefits to the cinema before they were allowed to enter. Julia Bullard, a widow in Saskatchewan, Missouri, smells business opportunities. She signed a contract with the cinema not to allow hawkers to enter, but to build a popcorn stand in the lobby. The cinema doesn't have to pay any fees, it all goes to her, 30% of the proceeds go to the cinema, and the rest goes to Julia.
By 193 1 year, Julia had turned herself into a rich woman through small popcorn. She not only owns four large cinemas, but also establishes chain stores all over the United States, becoming the person who makes the most money by selling popcorn in history.
Since then, cinemas with popcorn stations have been regarded as real cinemas by movie audiences. If there is no popcorn station, no one will go in to see the movie. After the audience enters the venue, they will involuntarily look for the popcorn station. If not, please refund the ticket. It is also because of the popcorn station that the income of many cinemas is rising steadily. The audience subconsciously thinks that chewing popcorn while watching a movie is a perfect match. To this end, the cinema once banned other foods and only allowed popcorn.
After World War II, the American economy rose rapidly, and more and more exotic flowers appeared. Drinking coke, eating popcorn and watching movies are a pleasure for ordinary people. Later, for some reasons, coke was once not allowed to enter the market, but popcorn could be swaggered in. Because small popcorn can bring considerable wealth to the cinema, so far, the cinema without popcorn is definitely not a good cinema. Like fried chicken with beer, "Fanhua Movie" is a brand that lingers in the heart and becomes a basic element of the public's "watching movies" ceremony.