On the Internet, we can see that many consumers buy unreliable products of online celebrities. For example, a citizen of Jiangsu bought a goose down quilt on the live broadcast platform. In the live broadcast room, the anchor exaggerated the product, claiming that the goose down content in it was as high as 100%, and it was a cotton feather-like fabric. But in fact, after the goods are sent home, there is no goose down at all, they are all garbage cotton, and the fabric is also chemical fiber cloth.
In addition, we can also see many similar events, such as the non-stick pan for frying eggs sold in the live broadcast room in Li Jiaqi, and the grilled shrimp on the Tik Tok fire. After the actual purchase, I found that there was a big gap between the goods and the pictures advertised on the Internet. 5 yuan's facial mask was sold to 99 yuan, and 98% ginseng shampoo 12.
Wait, there are fake bags, fake shoes, fake clothes. In addition, shampoo, conditioner, washing powder, facial mask, etc., which are particularly prone to problems among online celebrities, are all commodities for daily use, because their counterfeiting costs are very low.
Behind all kinds of false propaganda and "three noes" products is actually the huge profits of fake goods behind the live broadcast of goods, which will lead to a large part of the goods brought by the live broadcast of online celebrities being mixed with water. From the seller's point of view, the actual manufacturing cost of fake goods is very low. According to the genuine price, plus some discounts, there will still be a lot of profit space. From the buyer's point of view, if it is not sent to a professional organization for testing, it is difficult for them to distinguish the difference between genuine and fake products in a professional way, which leads to a very high probability of fake products in many products brought by online celebrities.