First, the Chinese and Western graphic design to express the root causes of differences

1. Cultural and historical differences

Due to the different historical backgrounds between China and the West, the differences in graphic design under different cultural backgrounds are also significant. Under the background of western culture, the style is mostly unrestrained, and rationality is higher than sensibility. Under the cultural background of the East, it inherits the characteristics of conservatism and moderation, attaches importance to factors such as harmony and human relations, and takes the theories of Gan Kun and Shen as the basis or source of inspiration.

Under the influence of significant cultural differences between the East and the West, people's aesthetic standards and creative sources are directly affected, and their creative styles are also quite different. Because China people are reserved and introverted, they tend to be more balanced in form and style, so they are also more reserved in thinking. Most of the designed products will not be particularly exaggerated.

Westerners, on the other hand, are more direct, fiery and flamboyant, and tend to be direct emotionally, so there will be more exaggerated elements in the design style, which will give people a deeper visual shock. The differences in design styles profoundly reflect the differences in cultural backgrounds between the East and the West.

2. Differences in folk customs

Due to the differences between eastern and western folk customs, the visual emotional tension is different. In China culture, the meaning represented by color has distinct and rich connotations, and different colors have multiple different meanings. In western culture, there are relatively few colors, which may even have the opposite effect, which will be reflected in the sharp differences in graphic design.

As we all know, red represents auspiciousness, well-being, peace and contentment in our country, and has far-reaching spiritual symbolic significance in our history. Therefore, many of our creations are based on red, and many brave and enterprising creative themes are based on red, which represents the character and enterprising spirit of our nation.

But in western culture, red is mostly considered violent and bloody. China has many colors he worships, such as black, which symbolizes solemnity, and white, which represents peace, death or sadness.

In contrast, there is no worship color in the west, and it is more a color matching of creation itself. Therefore, the different understanding and thinking modes of folk customs in different environments also lead to the significant differences between Chinese and western graphic design.

3. Cultural and historical differences

The different time of cultural and historical development determines the different creative spirit. China has a cultural history of 5,000 years. In the long history, most people in past dynasties lived by farming. Because simple and single farming methods make our people more conservative, unwilling to accept new things and lack of innovation.

The western world originated from maritime trade, and the ocean has many challenges and uncertainties. Therefore, the character of westerners also shows the characteristics of daring to take risks and being good at innovation The national characteristics are completely different, which is very obvious in graphic design. Western designers use bold colors in their works, which is different from convention.

Works can highlight unrestrained personality and enterprising spirit. Due to the different historical development time, the west is limited by history and culture, and the west advocates human freedom, which also creates an active creative atmosphere for graphic design, so the overall characteristics of designers are bold and unrestrained.

Second, the differences between Chinese and Western graphic design forms

1. Different graphic design styles

China people's graphic design has a strong mainland tone, and most of them like to pay attention to the integration of heaven and man with reference to history, and integrate Confucianism, Taoism and Buddhism into their creation. Westerners' designs are more free and open, incorporating Christian thoughts, and they can use their imagination at will and even create abstract or rebellious works.

2. Different creative sources

The difference of creative thinking is the most remarkable feature of the expression form of graphic design between the East and the West. China's long history and culture make designers pay more attention to the expression of artistic conception, which is rich and restrained. Most of them like to express their deep meaning with the symbols of life that they often see in their lives, which requires everyone to understand attentively and pay attention to the communication between their hearts.

In western design works, the author likes to strengthen the visual influence with bold and exaggerated picture sense, and then highlight the deep meaning to be expressed in the works. The fundamental reason is that China graphic design pays attention to history and traditional culture, and often incorporates elements such as folklore and ethics into his works.

Westerners, on the other hand, are good at expressing impression and impact in their works, which are simple and clear, to the point and more modern.

3. The effect is different.

Perspective is one of the expressive means of graphic design. People in China like to focus on one point, then see through more points, and hide all kinds of fictional elements into space, thus forming a design space with broad artistic conception, majestic atmosphere and unconstrained style.

In the works of western designers, perspective mainly highlights the real state and form of things, and mainly continues the characteristics of sketches. The design of works respects the handling of details such as the authenticity of objects.

4. Differences in design methods

In terms of design methods, the West is accustomed to using the segmentation method, while China pays attention to the balance method and cares about the whole sense. The west divides the whole into scattered different parts, and then re-forms a whole artistic conception space. In the process of segmentation, it is not bound by symmetry and integrity, which embodies freedom.

The work itself gives people a sense of randomness, boldness and freedom. This kind of segmentation completely shows the aesthetic feeling of segmentation, and the visual effect is clear and clear, which perfectly shows the expression of artistic conception and emotion. The division of China's design is mainly limited by the influence of symmetry and traditional cultural factors.

In life and design, I am used to using balance technology as a creative skill. The whole design works are symmetrical and traditional. On the basis of inheriting the tradition, I first embody the whole and then the self, and then combine the traditional culture to sublimate my works to the artistic level.

5. Differences between design concepts and application elements.

China graphic design mostly takes calligraphy, traditional Chinese painting or classic elements in history as the forms of expression, and uses line modeling in the design to make the whole creation have a soft and indirect aesthetic feeling, combining different directions and focus images. Western graphic design is based on post-modern style, with the alternation of colors as the main theme, which gives people a strong three-dimensional sense and visual impact.

Moreover, the design mainly adopts abstract painting techniques, plus exaggerated and bold color matching to highlight the key points and show the designer's design ideas at one time. In terms of creative elements, China has a long history, and the design elements are formed through long-term historical accumulation, integrating people's customs, culture and education and values formed over thousands of years.

Rich cultural connotations, such as outlook on life and aesthetics, have formed representative elements with China characteristics, such as hollow decoration, ink painting, etc. Design symbols also occupy an important proportion in modern design, such as blue-and-white porcelain patterns and paper-cut window grilles. In the west, it is mainly inspired by nature.

Then, through the processing of designers, the lines are soft, the colors are distinct, the visual sense is strong, and each period has obvious design characteristics. For example, during the Baroque period, the overall structure of the pattern was irregular and unconventional expression was advocated; The designs of Rococo period have slender and light female figure, complicated and beautiful decoration, and deliberately emphasize asymmetry on the whole.

Third, Chinese and western graphic design promote and develop each other.

1. China's graphic design took shape late, with a history of only a few decades. It is not mature in theory and method, and belongs to the stage of learning while developing. Compared with China, the West started earlier, and its design concept and aesthetic quality have matured.

At present, China has begun to pay full attention to the development of the design industry, but most business owners still take their own aesthetics as the leading factor to determine the nature of graphic design, which makes the designers' real ideas and design ideas unable to be understood, leading to the unbalanced regional development of domestic graphic design, showing an immature development trend on the whole.

In terms of legal protection, the protection of graphic design in China is still not in place, and there are strict legal norms in the west to restrict and promote the development of graphic design industry. In China, this phenomenon is relatively weak in China, and it does not respect intellectual property rights, and plagiarism is common.

It is difficult to protect the rights of genuine products after repeated prohibitions. These aspects are urgently needed to be solved and improved in China, so that I can create a good design environment and better develop graphic design in China.

2. Chinese and western graphic design should promote and develop each other. The present world is a more open and harmonious one, and global integration is accelerating. Diversified communication and deep integration are the inevitable trend of Chinese and western graphic design. The outstanding design features of the west are clarity and simplicity, while the biggest design features of the east are subtlety and implication.

In the international communication of graphic design, there must be contradictions between China and the West. We should "take the essence and discard the dross" and constantly absorb the positive factors of western graphic design. Therefore, in the process of integration, we should deeply understand and understand its essence, so as to know what it is and why. The so-called integral is not arbitrary addition or subtraction.

On the basis of maintaining our profound culture, we should base ourselves on our own culture and local culture, make the advantages of western graphic design work for us, stick to our own characteristics, learn from each other's strengths, and let our graphic design show international significance. At the same time, designers from all over the world should communicate and interact more.

We should better integrate design concepts and design ideas, and integrate more aesthetic connotations and creativity into modern design forms, which contains profound meanings in the simplicity of current graphic design, so that graphic design can spread the artistic conception and charm of national traditions while widely transmitting simple and clear information.

Fourth, the commonness of contemporary graphic design between China and the West.

In visual communication works, both China and the West hope to realize visual communication through graphic design elements, which occupies an important position in their hearts. The forms used in the visual communication between China and the West are mostly the same, such as the use of words, graphics and colors.

For example, green means peace, calmness, spring and fun, which is similar in the visual communication works of eastern and western cultures. These same or different cultural elements affect our visual world and bring endless significance to our living world.

In graphic design works, forms of expression are very important. Due to the influence of political, economic and cultural traditions in Chinese and western visual communication works, people use graphics in different ways. Western graphic design works pay more attention to the expression of visual tension, while China's visual communication works like the communication of "artistic conception".

For example, in 1986, the German Benz Automobile Company commemorated the 0/00th anniversary of the birth of the automobile, and the British graphic design master Allen? Fletcher's adjustment changed the image of "100" in the design, and formed an enlarged circle with "0o" to form the image of the tire.

The ingenious use of graphic symbols by western designers means that the two circles have more symbolic meanings here, such as deep distant eyes, modern speed, rhythm and style of the times.

If western designers pay attention to the expression of graphic tension and China designers pay more attention to digging the deep meaning of graphic symbols to better express the meaning of works, for example, Chen Nan's Decoration magazine is an excellent work that digs the deep meaning of traditional images and carries out effective design expression.

An important aspect of China's contemporary visual communication design is to go deep into China's traditional image system and form contemporary design innovation and semantic expression through the symbol composition of images. Graphic design is also a color design to some extent, and whether the color expression 1 is appropriate or not is directly related to the effective communication of works' information.

The differences between Chinese and western cultures make people feel different in religion, culture and aesthetics conveyed by the overall color semantics, because the consequences are also different. In ancient China, blue symbolizes immortality, but at the same time, the blue face in traditional art is either a ghost or a satellite that committed suicide because of disillusionment.

Chinese originally didn't use the word "Hugh" to represent blue, but used "cyan" to refer to all kinds of colors from dark gray to blue to green. This is the case with ancient blue and white porcelain in China, which also refers to the poor life of students studying hard under oil lamps. In the west, blue means faith. In Europe, the "blue flower" in the hearts of romantics symbolizes the greatest spiritual encouragement.

There are thousands of colors in the world, and each color has been branded with various symbols in the historical changes.

Designer Jin Daiqiang is an outstanding designer at the cultural level of Chinese and Western art design. He applied China's traditional image to design, and in the modern society where western culture is constantly sprinting, he can keep his uniqueness and design his own representative works.

This is where real designers need to learn. He has also won many good reputations in the world. He has a unique understanding and innovation in the exploration and expression of China traditional culture.

For example, his series of posters of Asian Art Festival are many images with folk style created by using traditional resources.

For example, the posters of the 3rd Asian Art Festival combine face spectrum graphics with the classic makeup of artists from four East Asian countries to form a meaning expression, while the 10th Asian Art Festival integrates various deductive instruments into the traditional jigsaw puzzle of China, forming a symbolic image with typical Asian culture.

In the international communication between Chinese and western cultures, there are compatibility and conflicts between countries. China is one of the countries with the longest history and the earliest civilization in the world.

Known as developed agriculture and handicrafts, and western countries have entered the era of industrialization very early, these cultural differences will also produce conflicts in the design field. On the evolution of Chinese and Western cultural forces, the communication history of Chinese and Western art design culture has always been a history of conflict and integration between Chinese and Western cultures, with input and output coming together.

How to absorb the positive factors of western culture and retain the profound aspects of China culture is a problem that we should ponder deeply.