The question is:

For the operators in the official WeChat account, the official WeChat account is not enough, especially the historical articles are not used well, which is also a lingering pain. The operators in the official WeChat account should have this feeling, and the historical articles sent out are covered one by one like Shihai, farther and farther away from users. Think about the article you posted two years ago. Maybe you forgot it yourself, let alone use it.

Indeed, the historical articles of the official WeChat account can't play the role of a long tail like the articles in the website, bringing a steady stream of traffic. You can't expect every user to read historical articles all the time.

The official WeChat account not only posts articles every day, but also uses previous historical articles. If historical articles can have more uses, the long tail effect of historical articles can be better brought into play. It will undoubtedly bring more traffic and recommendations. What should ordinary users and WeChat official account operators do? Perhaps, there is a way to try! Here, once again remind everyone: WeChat official account history articles can be searched quickly!

Undoubtedly, this function not only allows ordinary users to find articles more quickly, but also makes full use of the historical articles of WeChat official account. Although it can't completely solve the problem of using historical articles, it can greatly improve this shortcoming. For ordinary users, it is more convenient to find articles, without turning down one by one, and searching directly; For operators, using it well can quickly increase the amount of historical reading! Make it popular and improve as a whole.

Let's talk separately.

For those who often read WeChat official account articles:

This function is very simple to use. After entering the history news page of WeChat official account, you can directly enter keywords in the search box at the top to find related articles.

For example, I read an article before and suddenly remembered it. If you want to read it again, just search it. For example, an article about how to make a dynamic QR code can be directly searched.

For example, if you want to read a certain type of article on the official WeChat account, just search for a certain type of keyword directly, which is equivalent to making a content classification page. Take an official WeChat account as an example: if you want to read an article about copywriting, just search for "copywriting" directly. Maybe there will be a way for you to have an epiphany.

If you want to read an article about the operation of WeChat official account, you can always find a good way by searching for "WeChat operation" or "WeChat official account operation".

If you want to find some high-definition and high-quality pictures, just search for "pictures", there will be many, enough!

If you want some practical tools or auxiliary artifacts, just search for "tools" or "artifacts". I believe there are some you like, even surprises!

Wait, in fact, anything you want to know or are interested in, you can search here and try your luck.

For WeChat official account operators:

One thing is certain, if historical articles can be used more, it will undoubtedly be of great help to the official WeChat account itself, and the space is very large. After all, the reading rate of most historical news pages on the official WeChat account is very low, so it is more likely to use another method. Or the possibility of huge room for progress.

You can set up a historical message page entry in the official account menu of WeChat, and add automatic reply, message automatic reply, keyword automatic reply, etc. to guide users to search, thus increasing the traffic of historical articles. Historical articles are bound to have some good content. As long as you have good bait, there will be a lot of fish. You can also guide the text in the graphic page to remind users to search for popular keywords and view related articles. Or use "read the original" to guide users to search for more articles.

For an account with message function, you can also use the message area to guide users to search for a keyword at the first time every day to top this message. This is also a good little interaction. I recommend a particularly wonderful article to everyone in the message area every day. In any case, you can guide wherever you can, and make maximum use of historical articles. Especially the non-original official WeChat account, its content recommendation function is much less than the original official WeChat account, and it is really difficult to do without this.

If you can finally get into the habit of searching on historical news pages, it will be of great use to all your historical articles. In short, this function is very helpful for the exposure of the precipitated content of the official WeChat account, especially for the official WeChat account without original function. If you want old articles to get more exposure, you must use them.