6 18 promotion has always been the most important activity in JD.COM, and it has become more and more lively in recent years. On the one hand, the big player Tmall joined in. On the other hand, Netease YEATION, Ocean Terminal, Suning, Gome, Vipshop and Amazon also actively arranged this round of promotion and became a national carnival.

All kinds of coupons, all kinds of spikes, all kinds of staged promotions, all kinds of full reductions. Seriously, anyone who sees them will think that they have got a big bargain. But from the beginning, when there were businesses, it was decided that the things bought would not be sold. As for whether 6 18 is the lowest price in history, we are not sure. To be sure, it is more common to raise the price first and then discount it to the activity price.

In my opinion, the so-called "big promotion" is just that businesses minimize their interests. Some stores (6 18, double 1 1) may have higher annual sales than others. If the promotion is not effective, what are these stores doing all year round, acting?

So 6 18 goods are not cheap after all? Let's take a look at the specific situation analysis.

The first case:

First of all, the 6 18 activity goods are really cheap, but the preferential strength is not as great as advertised. Shop promotion can be straight down 1000, provided that the price is reduced after the price increase, and finally it is only about 400 lower than before.

The second case:

The second case is that 6 18 mobile goods are not cheap, but there is no price increase. 6 18 promotion often requires price declaration. In order to meet the conditions, some merchants raise prices in advance and then lower prices on the day of the event. In fact, there is no discount.

The third situation:

Third, during the 6 18 activity, the goods were not cheap, but more expensive than usual. You can start with a lower price before and after the event, and buying it during the event is simply asking for it. Fortunately, because China Consumers Association has exposed similar phenomena before, such false propaganda has rarely appeared now.

Summary: Due to the different participation modes of JD.COM 618 merchants, there are discounts after price increases, ordinary prices after price increases, and no price reductions after price increases. It is recommended to judge carefully before buying.

So if you buy a mobile phone on 6 18 now, it still depends on the situation at that time. Only by comparison can you know whether it is cheap or not.