On June 65438+1 October1day, 2004, China Central Television (CCTV) officially launched the Westward Channel, which is the third international channel opened by CCTV after CCTV-4 (Chinese International Channel) and CCTV-9 (English International Channel), marking a new step in China's TV publicity.

Sifa Channel is a 24-hour news comprehensive channel, which reports news in China and other parts of the world objectively and fairly from the perspective of China, shows modern China with contents that foreigners are interested in, and lets people in Spanish and French-speaking countries know about China and the world through this window.

In terms of program arrangement, Spanish and French are broadcast alternately, and every 8 hours is a broadcast period, of which Spanish and French programs each account for 4 hours. In each time period, news is broadcasted in a rolling way, and special programs are premiered and replayed twice. The channel is broadcast by digital compression technology, and the transmission signals cover the whole world through Pan Am 8, Pan Am 9, Pan Am 10, Yinhe 3C and Asian 3S satellites.

French programs are dominated by news programs, with cultural and entertainment programs as the backbone, reporting China and international news events in a timely and objective manner, expounding the principled position of the China government on major international events, introducing China's long history, splendid culture and beautiful scenery, and showing China's achievements in social, political and economic development.

Spanish programs provide rich and colorful TV programs for Spanish audiences from all over the world. Every news program will spread the important news of China, Asia and the world to the western audience in time; Interviews, special topics and cultural programs analyze China's politics, economy, history, culture, folk customs and other social aspects; The teaching program will teach the audience the beautiful language of China and the world-famous China cuisine, from which we can learn about the splendid culture of China.