The prototype of the NBA logo is the legendary star Jerry West of the Lakers. This logo was designed by designer AlanSiegel and was commissioned to make the logo for 1969 NBA. It was inspired by West's shooting posture. Although NBA officials have never publicly confirmed this, Siegel has always insisted that the NBA logo is based on West. Jerry West, whose full name is Jerry West, is a legend in NBA history. He is called "Mr. Clutch". He was born on May 28th, 1938 in Quileland, West Virginia, USA. He is a former American professional basketball player.