First, the development status of Baise red tourism culture industry
(A) Baise City is rich in red tourism cultural resources.
Baise is one of the three red tourist attractions in China, which enjoys equal fame with Jinggangshan and Yan 'an. Baise is rich in natural landforms and ethnic customs, and the most distinctive is the revolutionary cultural tourism resources represented by red tourism.
* * * once led the famous the baise uprising here.
Therefore, Baise is also a rare special area in China that integrates frontier areas, ethnic areas and old revolutionary base areas.
The baise uprising Memorial Park; Black Flag Army Site, Lady wasser's Point Platform, Jingxi City Anti-American Aid Vietnam Site, Nonggaozhi Nantianmen Site, Lion Mountain Red Seventh Army Battlefield Site, etc.
These unique red tourism cultural resources with great historical revolution commemorative significance in Baise will become a powerful driving force for its development of red cultural tourism industry.
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(B) Problems in the development of red tourism cultural industry cluster in Baise City
1. The promotion of industrial policies is weak.
At present, the industrial policies in some areas of Baise are not perfect and lack the overall concept. Regional compartmentalization, local protection, frequent internal friction in resource gun battles, and industrial agglomeration are difficult to play a role.
2. The development of regional cultural resources is slow, and tourism products lack uniqueness.
Although Baise has rich and unique red cultural resources, the current tourism products are still too single, limited to the traditional sightseeing mode, not deeply expanded, staying in the development mode of collecting tickets by people, and not excavating the spirit and spiritual motivation brought by history and culture.
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Second, the development countermeasures of red tourism cultural industry cluster in Baise City
(A) clear the strategic significance of the development of red tourism cultural industry cluster
Although the country has identified tourism as a new growth point of national economy and established the strategic position of cultural industry from the macro level, local governments still need to adjust measures to local conditions and formulate industrial policies suitable for local development according to the characteristics of tourism culture, which is more targeted and operable.
Give full play to the management and service functions of * * *, and strive to build a red cultural industry cluster development pattern of * * * leading, market operation, enterprise management and social participation in the city.
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(B) to speed up the construction of industrial chain of red tourism culture agglomeration effect
The diversified supply mode of cultural products and services is the way to build the agglomeration effect of red tourism cultural industry chain.
Baise should make full use of the advantages of regional culture and the favorable opportunity of industrial structure adjustment, and gradually transform into the industrial model of "original products → brand packaging → marketing promotion → derivative product development and operation → consumers"; At the same time, relying on the advantages of unified red cultural resources and regional integration, we will build a new red tourism cultural industrial chain with concentrated industrial categories, clear functional positioning and cooperation between provinces and cities.
(C) With the help of the "internet plus Cultural Industry" model, accelerate the development of industrial clusters.
With the optimization and upgrading of Internet technology, more and more industries begin to cooperate with it in depth, so as to realize their rapid development and innovation and upgrading.
We should use Internet technology to promote and strengthen brand building. With the advantages of Internet technology, more tourists can be attracted, the interaction between tourists and scenic spots can be improved, and the convenience of tourism can be enhanced.
Improve the online service level, accelerate the development of industrial clusters, and then improve the competitiveness of Baise red tourism cultural industrial clusters.