Chinese name: Abu

English name: ECCO

I. Overview

One of the three major leisure shoes brands in the world (ECCO, CLARKS, GEOX).

1963 was founded by 35-year-old Danish shoemaker KARL TOOSBUY. Headquartered in Denmark. Its basic design concept is to design and manufacture the most comfortable footwear products for customers to wear at work, leisure and festive festivals; Let people take walking as a real pleasure.

ECCO's products are dazzling, including high-quality men's, women's and children's fashion shoes suitable for outdoor sportswear, casual wear, work clothes and casual wear.

Production lines are located in Denmark, Italy, Netherlands, Slovakia, Portugal, Indonesia, Thailand, Japan, Cyprus, Brazil, China and India.

By the end of 2002, ECCO had more than 9,000 employees worldwide, and its footwear products were sold in major stores, including 4 flagship stores, 359 specialty stores, 823 department stores,/kloc-0,844 sales points and 1 4 warehouse retail stores in different countries such as Alaska and Indonesia.

ECCO produces10 million pairs of leather shoes every year, mainly for export. The largest single export market is North America, followed by Germany, Japan, the Netherlands, Russia, Northern Europe and Britain. ECCO is also actively developing Asian markets such as China.

Second, the concept

The idea is to make walking interesting.

Normal people walk about 15000 steps every day. Every step we take, the heel bears twice the weight; People's feet excrete about 200 ml of sweat every day. Each foot consists of 26 bones, 20 muscles and 1 12 ligaments. If they want to work for the human body normally, they must move frequently. ECCO is familiar with all this and is committed to making everyone "walk happily" every day.

Third, characteristics

1) light weight

2) Soft and elastic

3) Cross damping points make damping first-class.

4) Let your feet breathe

5) Perfect fit with the foot shape

Fourth, the core technology.

1) Material selection of leather: In ECCO's own cattle factory, at least 2%~3% can be used for each leather, which is equivalent to Grade 4. The higher grade 1~3 are all used to manufacture flagship products, such as the official series of ECCO. Grade 4 ~ 10 is resold to other industries, such as automobile and furniture industries. ECCO high-grade leather is also one of the suppliers of famous fashion brand LV;

2) Wear-resistant and non-slip PU sole: ECCO is made of very delicate raw materials. It uses the unique PU "polyurethane" material to make the sole, which has the characteristics of softness, wear resistance, tenacity, non-slip and light weight. With the use of PU, the weight of shoes is only half that of ordinary shoes, and the top-grade finished cowhide is selected, which makes the products reach a new realm of light, soft and comfortable footwear.

3) Shock absorption setting: ECCO has incomparable shock absorption performance compared with other shoes. Most shoes have a unique shock point, which can fully absorb the impact on the heel every time the foot touches the ground, thus effectively protecting the knee joint, hip joint, neck joint and brain. Because of this feature, ECCO was rated as the footwear brand recommended by American Podiatric Medical Association (APMA) 1996.

4) Gore-Tex is waterproof and breathable for 24 hours: ECCO really makes people's feet "breathe", which is not easy to do. Gore-Tex fabric, a high-tech product, is selected to make shoe lining. GORE-TEX has 65.438+0.4 billion pores per square centimeter, which is 20,000 times smaller than water molecules and 700 times larger than water vapor molecules, so sweat can be discharged freely, but rain will not soak into shoes. This will keep your feet at a constant temperature and keep them dry.

5)Cambrelle Super Lining:

① High water absorption: "Cambrelle Super Lining" can absorb up to 350% of its own weight without making people feel wet. It can be applied to outdoor activities that sweat the most, such as tennis shoes and hiking shoes.

② Quick-drying: "Cambrelle Super Lining" will not discharge water to less volatile parts like other linings. When used, the "Cambrelle Super Lining" shoes will start to fluctuate in the air, as long as the water is removed from the feet. This action can prevent sweat from breeding mold in shoes, eroding all parts of shoes and prolonging the life of shoes. "Cambrelle Super Lining" can resist mold erosion without decay.

③ Durability: "Cambrelle Super Lining" can prolong the life of shoes. From the technical point of view, it can pass the world-recognized martindale wear tester 100, OOO rotation test. And ordinary materials can't even pass the test of 10000 rpm.

④ More comfortable: Wear comfortable shoes as long as you can keep dry. The material structure of "Cambrelle Super Lining" not only provides the comfort of being warm in winter and cool in summer, but also provides the cushioning effect of the lining.

6) one-step plastic molding

After the finished shoes are made, the bottom will be sprayed with a coating, and then the shoe body will be placed on it for injection molding PU, which will tightly bite the upper, the shoe body and the rubber together to form a whole, so that the sole of ECCO will not fall off easily.