(1) Transformation from "business-oriented" to "industry-oriented" Although the development of tourism in China started late, its development speed has attracted worldwide attention. Before the reform and opening up, the tourism industry was mainly engaged in reception of foreign affairs, and only the embryonic form of the industry did not completely belong to the industrial category. 1978 conversion mechanism to develop industrial tourism. From 65438 to 0984, the central government put forward the tourism construction policy of joint efforts of the state, localities, departments, collectives and individuals, self-reliance and the use of foreign capital, which opened the prelude to the all-round development of tourism. 1986 the State Council decided to incorporate tourism into its national economic and social development plan and formally established its national economic status. 1992, the central government clearly put forward that tourism is the key industry in the tertiary industry. Later, the "Proposal on Formulating the Ninth Five-year Plan for National Economic and Social Development and the Outline of 20 10 Long-term Goals" put forward by the Central Government of China listed tourism as the first in the sequence of the tertiary industry actively developing emerging industries. 1998 the central economic work conference put forward that tourism should be regarded as a new growth point of the national economy. Since then, the State Planning Commission has listed tourism projects as national debt projects, and the railway department has opened hundreds of special tourist trains in time. The support of the Central Committee and the State Council has laid a solid foundation for the development of tourism. From the development stage, before 1980, the overall scale of tourism was small; During the Sixth Five-Year Plan period, inbound tourism has been greatly improved, and domestic tourism has started. During the Seventh Five-Year Plan period, inbound tourism continued to develop and domestic tourism developed greatly. During the Eighth Five-Year Plan period, inbound tourism developed greatly and domestic tourism rose rapidly, which was the fastest developing period. During the ninth five-year plan period, the industrial foundation was solid and developed steadily; Under the influence of the overall negative growth of 200 1 world tourism, China's tourism industry continued to advance despite difficulties, but the growth rate slowed down. (1) Implementing the tourism economic development strategy and building a well-off society in an all-round way means that by 2020, China will basically realize industrialization, comprehensively improve land and resources and build ecological protection to a new level, and the process of agricultural modernization and rural urbanization will achieve significant results. Breakthrough progress has been made in the strategy of developing the western region, and the proportion of the tertiary industry in the national economy has greatly increased. This historical process will form a benign interaction and common development with tourism from all aspects. Investment, consumption and export are three main aspects to maintain economic growth, and tourism can play an important role in these three aspects. From a macro perspective, tourism investment has played a certain role in economic growth and maintained a high input-output ratio. It is generally believed in the world that tourism is the best export industry, which exports local scenery and has the advantage of low exchange cost. The state has implemented a number of policies to stimulate domestic demand, such as developing the western region, raising the salary of civil servants and increasing infrastructure expenditure. On the basis of these policies, we should also learn from the successful experience of developed countries in developing tourism and leisure industry and take measures to vigorously stimulate tourism and leisure consumption and promote the development of China's tourism economy. Britain has made corresponding plans and policies in the process of industrialization, which has promoted the transformation from an industrial society centered on products to a post-industrial society centered on services. It can be boldly predicted that among many policies, the implementation of the "tourism economic development strategy" can play a better role. Therefore, we must completely change the long-standing misunderstanding of tourism, clear up some restrictive consumption policies and a series of policies and regulations that discriminate and restrict the development of tourism, clarify the status of tourism as a dominant industry in China, implement the strategy of tourism economic development, and build a world tourism power in an all-round way. (2) Give full play to the role of domestic tourism in stimulating domestic demand. At the end of 20001,the central economic work conference clearly stated: "expanding domestic demand is a strategic policy that needs to be adhered to for a long time." In 2003, the government work report put forward eight suggestions for this year's key work, the first of which was "expanding and cultivating domestic demand and promoting rapid economic growth". Under the current severe international economic situation, the fundamental policy to achieve rapid economic growth is to expand domestic demand and further form a double pull of consumption and investment. The government work report lists tourism as the second largest area to expand consumption, and its importance is self-evident. Tourism is a booming industry, which includes six elements: transportation, tourism, food injection, shopping and entertainment. Tourism consumption is not only directly related to transportation, accommodation, catering, commerce, scenic spots and other industries, but also related to industries such as industry, agriculture, information, finance, insurance, medical care, consulting and environmental protection, with more than 100 sub-industries directly and indirectly affected. Compared with the consumption level of housing and cars, the price range of tourism consumption ranges from a few yuan of tourist souvenirs to tens of thousands or even tens of thousands of tourist routes, and the products are extremely productive and consumptive. In 200 1 year, China's residents' tourism consumption expenditure only accounts for 5.97% of the residents' final consumption expenditure, which is far from the world average level of 1 1%, and there is still a lot of room for developing domestic tourism. Therefore, while vigorously developing inbound tourism, we should put domestic tourism in a more important position and promote the development of domestic tourism in breadth and depth. It is necessary to increase publicity, actively guide domestic tourism consumption, and implement the paid vacation system. We should actively guide the planning and development of new tourism products, actively explore new business methods, continuously improve service quality, and safeguard the legitimate rights and interests of consumers. (3) Actively promote economic restructuring. Tourism is an industry with high industrial relevance, which is conducive to promoting the development of related industries and upgrading the economic structure. Tourism is an important part of modern service industry, and service industry is an important part of national economy. Its development level is the basic index to measure economic modernization and comprehensive national strength, and its development indicates the direction of economic structure and industrial structure evolution. According to the requirements of the Tenth Five-Year Plan, the average annual growth rate of the added value of the service industry should be appropriately faster than the growth rate of the national economy, and the proportion of the service industry in GDP increased from 33.2% in 2000 to 36%. Further accelerating the development of tourism is very important for maintaining the growth rate of the whole service industry and improving its proportion in the national economy. It is necessary to regard tourism as the core industry and influential industry of service industry, break all kinds of ideological barriers, further expand the industrial scope, lengthen the industrial chain and form industrial clusters. Accelerating the development of tourism is an important aspect of industrial structure adjustment of national economy. We should consciously integrate the development of tourism into the adjustment of macroeconomic structure and cultivate the growth point of tourism itself in promoting the adjustment of other industrial structures. It is necessary to strengthen the combination of tourism with the primary, secondary and tertiary industries, and vigorously develop industrial tourism, agricultural tourism, science and education tourism, business tourism, exhibition tourism and urban tourism. For some old industrial bases and resource-based cities with good conditions for developing tourism, tourism can be developed as a continuous industry in economic transformation, such as Jiaozuo City. For some old industrial enterprises, we can develop industrial tourism, resettle laid-off workers, improve the comprehensive utilization of resources, publicize the products and image of enterprises, expand their influence and enhance the sense of honor of employees. For some areas that used to rely on deforestation, planting and animal husbandry, since the country began to implement measures such as "natural forest logging ban", "returning farmland to forests" and "returning grazing to grassland", economic development needs to find a new way out, and developing eco-tourism is a good alternative; Rural areas can increase farmers' income, increase the added value of agricultural products, strengthen the communication between urban and rural residents, broaden farmers' horizons, and also play a certain role in solving the three rural issues; The development of tourism can also provide a larger new market and space for the development of other service industries, such as traditional service industries such as business circulation and transportation, as well as modern service industries such as information, finance and consulting. In a word, tourism can play the role of "expanding the primary industry and improving the secondary industry", and it can also link the tertiary industry. Therefore, the national tourism industry policy should be promulgated as soon as possible to clearly support the tourism industry. At the same time, the government should increase investment in tourism through multiple channels, strengthen the construction of tourism infrastructure, attach importance to the protection of tourism resources, actively support the tourism industry to enter the capital market for financing, further increase opening up and strengthen departmental cooperation. (D) Give full play to the leading role of tourism in the western development. Tourism resources are outstanding superior resources in the western region, and tourism is an advantageous industry with strong competitiveness in the western region. The primitive and quaint natural environment, magnificent and unique natural landscape, ancient and mysterious cultural relics and different ethnic customs in the west are in line with the demand trend of world tourism for novelty, novelty, knowledge and pleasure, and have strong attraction. The five key directions of western development are closely related to the development of tourism and promote each other. Tourism has a special low center of gravity to start the economy and a highly related radiation-driven function. This is of "breakthrough" significance for the start of the western economy with rich tourism resources but weak economic foundation and prominent dual structure of urban and rural economy, and then directly and indirectly comprehensively promote the related industries in the industrial chain, and finally promote the economic prosperity of the western region. Vigorously developing tourism is conducive to improving the economic income and social welfare level of the people in the western region, changing the "blood transfusion economy" mode of local finance, strengthening the contact and cooperation between the western region and developed regions at home and abroad, and attracting investment. The development of tourism will inevitably lead to the rapid growth of passenger flow, talent flow, capital flow, commodity flow and information flow, thus expanding the purchasing power of the floating population. It will also promote the development of catering industry, hotel industry and commerce, and promote the improvement of transportation and communication facilities. These are the preliminary work that must be done to improve the investment environment and attract external funds. Therefore, tourism should become an important breakthrough in the development of the western region, and implement the "tourism-driven development strategy" in areas with conditions. (5) Fully tap the potential of tourism employment. Tourism is a labor-intensive industry, and tourism employment in China has the characteristics of rapid growth, large capacity and great potential. In 200 1 year, the number of indirect employment in tourism in China was 29.8 million, and the total number of employment in tourism reached 35.78 million. In the last 10 year of the 20th century, among the 77.4 million new jobs in the tertiary industry in China, tourism accounted for 38%, reaching 29.4 million. The number of directly employed tourists in China increased from 520,000 in 1989 to 5.98 million in 2006, an increase of 12 times. Tourism has a large capacity to promote employment, and there are many opportunities. Moreover, many tourist jobs have low thresholds and there is a great demand for labor at all levels. Most of the division of labor is not harsh on cultural quality and age, especially suitable for the re-employment of laid-off workers from state-owned enterprises. Tourism has become the main channel to create urban employment and absorb rural surplus labor. From the perspective of growth potential, the proportion of direct employment in China's tourism industry in 200 1 year was only 0.8%, far below the world average, and the growth potential is still great. According to the Opinions on Developing Tourism and Expanding Employment jointly put forward by the National Tourism Administration and the State Planning Commission, in the next 10 year, China's tourism industry will continue to maintain a moderately faster growth rate than GDP, with about 40 million new jobs, an average annual increase of about 700,000 direct jobs and 3.5 million indirect jobs. By 20 10, the proportion of direct employment in China's tourism industry is about 1.7%, and the world average is 3.3%, so there is still much room for growth in tourism employment. Therefore, at present, we should fully tap the potential of tourism employment and realize the great growth of tourism employment on the basis of industrial scale expansion; Efforts should be made to increase the development of tourism products and extensively form growth points for expanding employment; With reform and innovation and structural adjustment as the breakthrough, the number of employed people and quality of enterprise will be promoted. (6) Give full play to the poverty alleviation function of tourism. Many poverty-stricken areas in China are rich in tourism resources, and the richness of tourism resources is highly coincident with poverty-stricken areas and ethnic minority areas. By 200 1, there are more than 100 national forest parks in 592 key poverty-stricken counties, 78 national and provincial nature reserves and 34 national scenic spots in 307 key poverty-stricken counties in the west alone. China's current financial situation and the reality of poverty-stricken areas determine that it is impossible for China to change the face of poverty-stricken areas by strong investment like developed countries. Therefore, how to activate the vitality of local economic development with limited investment has become the key to development-oriented poverty alleviation. Finding an industry that is closely related to local resources, with low investment, wide influence and great benefits is the best way to solve the problem. In poor areas with rich tourism resources and certain market conditions, tourism has undoubtedly become the first choice industry. In this regard, many places have gained successful experience. Therefore, the relevant state departments should actively explore a new model of tourism poverty alleviation, set up and cultivate a number of national-level tourism poverty alleviation experimental (demonstration) areas in poverty-stricken areas with great tourism potential, and give necessary external support, so as to make full use of local resources and promote economic development and farmers' poverty alleviation in poverty-stricken areas. Details www.zhuhaimy.com.

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