Broadcasting refers to a news communication tool that transmits sound through radio waves or wires. Programs transmitted by radio waves are called wireless broadcasting, and programs transmitted by wire are called wired broadcasting. The advantages of broadcasting are wide range of objects, rapid spread, diverse functions and strong appeal.

Broadcasting was born in the 1920s. On Christmas Eve, 1906, Fessenden and Alexander of the United States set up a radio station near new york, which was broadcast for the first time in history. The content of the broadcast is two jokes, a song and a violin solo. The radio program was clearly heard by people who were scattered around with receivers at that time.

Opportunities and Challenges Brought by internet plus Platform to Broadcasting Industry

In the era of media convergence, compared with other media, broadcasting has really benefited a lot. With the global coverage of the Internet, broadcasting can get rid of the geographical limitation of its own frequency coverage and go directly to any corner touched by the Internet. Under the concept of "* * * integration", the Internet can process the classic broadcast sound data, establish a distinctive broadcast resource database (or user intelligence database), adopt the business model of marketing "database", and extract it at any time according to the needs of users, thus broadening the revenue channels of broadcasting. On the media platform, broadcasting is no longer limited to the use of audio to spread information, and audio, video and text information can be switched at will on the radio website.

The continuous transformation and upgrading of broadcast communication functions, values and means is precisely because of the support of internet plus's advanced technology, which makes the overall decline of broadcasting in the fierce competition between new and old media in the Internet era. Among them, the car listening rate has been rising for six consecutive years, and the audience is mainly young and middle-aged with high academic qualifications, and the audience value advantage is prominent, which has won higher advertising revenue for radio stations, and also won the opportunity to overtake them in internet plus era.

However, the integration of media makes the means, value and content mode of broadcasting constantly innovate, and at the same time, it also makes broadcasting gradually lose its personality. The progress of technology makes all kinds of media have the same development platform. On the "internet plus" platform, there are almost all kinds of media, including audio, video, text information and other forms of content dissemination, and all kinds of media websites have them; Multi-terminal, fragmentation and mobilization are also magic weapons that various media try their best to adopt. At the same time, on the "internet plus" platform, there are many short videos for entertainment and relaxation, such as Tik Tok and Aauto Quicker, which are also vying for users. There are a lot of mobile audio, like broadcast media, which use sound symbols as information codes and compete for audiences. Broadcasting faces a very difficult challenge if it wants to hold its own territory and expand.