Campus Cultural Illustration —— How to design an album that looks beautiful?
I think illustrations are: illustrations with beautiful scenery. This refers to a reportage, which describes the past, present and future of Dongting Lake Nature Reserve in several paragraphs, with exquisite illustrations, revealing that Dongting Lake Nature Reserve will have a better and more brilliant tomorrow under the protection of national laws and the efforts of the whole society. Posters of campus culture and art festival need materials urgently! Wake up ~! 4,000 cases of classic ps courses to build ps masters/suitable for all stages [URL =] Learn to make watermarks in 30 seconds (powder is suitable for beginners) [/url][url=] Let beautiful women roll their eyes [/URL][URL =] Love signature making [/url][url=]PS simply make antique paper [/url][url=]Photoshop vector making. 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The basic principle of album design is 1. Seeking for the right first, and then seeking for wonderful ideas, makes people shine and impress, but the correct demands will change people's attitudes and affect people's behavior. For example, when making a costume album, a smart model should use body language to show the designer's painstaking efforts as much as possible, but don't let his smart conditions cover up the elegance of the costume, otherwise it will easily attract readers' attention to the model's figure and forget that the costume is the real protagonist. No matter how good the creativity is, if it can't effectively convey the information, it is also against the professionalism. 2, we must firmly lock the purpose and theme of the album, no matter what kind of album creativity, we must be reader-oriented. The album is for readers. In order to achieve a certain purpose and promote market operation, it neither pleases the evaluation of advertising awards, nor allows others to collect it, let alone make the creators complacent. Creative people need to ponder the mentality of the target object very deeply, and creativity is easy to cause * * *. 3, hit the nail on the head, the screenwriter or director has hundreds of thousands of words or 120 minutes to tell stories, and the publicity album has only a very limited number of words and pages to tell stories. Therefore, creators should get used to thinking with emphasis and make a big article with emphasis. 4. It should be simple and clear that customers reading brochures is a means, not an end, as a reference for cooperative decision-making. Moreover, in most cases, readers passively accept the information transmitted in the album, and the information that is more easily absorbed by the sensory organs is more likely to invade their subconscious. Don't overestimate readers' ability to understand and analyze information, especially senior decision makers, who don't have much time to think about these ideas. So creativity should be simple and easy to associate. 5. To conform to the basic logic, there used to be a poster of an optical shop. The picture shows a blue melon in the form of illustration, and the title reads "Is this watermelon melon or cucumber?" The subtitle is "I can't see it, which means I need to change my glasses." In fact, this advertisement is very thoughtful, but for consumers, it is not necessarily related to the lack of glasses. Ideas that violate basic logic must be carefully scrutinized unless they are deliberately expressed, so as not to affect the persuasiveness of advertisements. 6. In order to make the creativity literal and visual, an advertising copywriter was ordered to specify the title for the photo album page delivered by the customer. The picture shows a car dragging light and shadow, as if driving at high speed. He thought for a long time, but there was no proper expression. He barely used "leaving everything behind" to express the rapid acceleration of the car, but the overall feeling was that the title and the picture did not match, and there was no vitality. Therefore, the idea that can be realized by words and visualization very skillfully is a good idea. Shanghai Ceyi Culture Communication Co., Ltd. is a company focusing on the construction of campus culture, and its core business is the overall planning and implementation of campus environmental culture and school brand. Through the design of campus environment culture, the creation and promotion of campus culture hardware and software, the ultimate goal of refining school brand and spreading campus culture is achieved. Ceyi mainly undertakes the planning of schools, enterprises, institutions and government agencies, VI system design, indoor and outdoor guidance system, campus landscape planning and design, campus sculpture, campus cultural center gallery design, advertising column light box customization and other businesses, as well as the design and construction of theme exhibition halls such as school history museum, honor room and party building room.