Mao Jue's 2000-word innovation paper: strengthening innovation consciousness and cultivating innovative talents
Abstract: Colleges and universities are important places to train talents. Only by establishing an atmosphere of paying attention to the frontier of science and engaging in teaching and scientific and technological activities facing the needs of the country can it become an inexhaustible source of innovation. Only in this way can we provide more innovative achievements and talents for the social, political and economic development of Yolanda and Guangxi. At present, the innovation project of postgraduate education actively promoted by the state and autonomous regions is to strengthen the innovation consciousness of teachers and students. A good starting point for improving the quality of personnel training.
[Keywords:] innovative projects; Postgraduate education; personnel training
The state has positioned Guangxi Beibu Gulf Economic Zone as an important international regional economic cooperation zone, and Guangxi is in a new critical period of development. At present, the central task is to implement the development plan of Guangxi Beibu Gulf Economic Zone, accelerate industrialization and urbanization, promote regional economic cooperation and development, build a prosperous, civilized and harmonious new Guangxi and build a well-off society in an all-round way. Facing the development and application of new technologies, the increase of variable factors in economic and social construction, and the arduous and arduous tasks, as higher education workers, we are also facing new tests and challenges. This is how to cultivate students with Scientific Outlook on Development, who can contribute to China's economic construction, political construction, cultural construction and harmonious society construction, take root in Guangxi, look at the whole country and the world, and work hard to achieve the grand goal of building a prosperous, civilized and harmonious new Guangxi and building a well-off society in an all-round way. The new round of development opportunities requires us to update our way of thinking, strengthen scientific thinking, develop higher education as a whole and cultivate talents with scientific thinking methods.
At present, compared with the national average, Guangxi's highly educated and high-quality talents are still in a relatively backward state, especially the proportion of doctors and masters in all walks of life is not high, and talents with strong innovation consciousness and ability are scarce. This will seriously affect the current central work of the autonomous region and is not conducive to long-term development. Colleges and universities are important places to train talents. Under the new situation, we are required to create a competitive and relaxed mechanism and environment through reform, and establish an atmosphere of paying attention to the frontier of science and engaging in teaching and scientific and technological activities facing the needs of the country. The teachers and students of the whole school work together to make colleges and universities an inexhaustible source of innovation and provide more innovative achievements and innovative talents for the social, political and economic development of the whole country and Guangxi. Only by further emancipating the mind and encouraging innovation.
In order to further strengthen teachers' and students' innovative consciousness and cultivate innovative talents, it is necessary to further develop and improve ideas in organizational management and pay close attention to implementation.
On June 5- 10, 2005, the Ministry of Education issued "Several Opinions of the Ministry of Education on Implementing the Innovation Plan of Postgraduate Education, Strengthening the Cultivation of Postgraduates' Innovative Ability and Further Improving the Training Quality". Since then, the state and the autonomous region have actively promoted the innovation project of postgraduate education, which is a good starting point for strengthening the innovative consciousness of teachers and students and improving the quality of personnel training. Especially as a high-end talent training program for doctoral and master students, if properly implemented, it will play an important role in leading innovative thinking, stimulating innovative consciousness and obtaining innovative results.
At present, the postgraduate education innovation project has been implemented for two years, and the initial effect has already appeared. The following will take the College of Literature of Guangxi University as an example to discuss the effectiveness and experience of postgraduate education innovation project.
I. Project Composition
The College of Literature of Guangxi University (formerly the Chinese Department of the School of Culture and Communication) won two innovative graduate education projects in Guangxi in 2006 and three innovative graduate education projects in Guangxi in 2007, namely "Investigation and Research on Ancient Zhuang Language and Folk Inheritance and Acceptance Psychology of Ancient Zhuang Literature" (2006 Guangxi Graduate Education Innovation Project), Discussion on the internal segmentation of Beiping dialect in Guangxi (Guangxi Graduate Education Innovation Project in 2006), preliminary study on the cultural connotation of ancient Zhuang language (Guangxi Graduate Education Innovation Project in 2007), research on the variation of quantifiers in Pingzhuang language from the perspective of Zhuang language contact (Guangxi Graduate Education Innovation Project in 2007), and standardization of Zhuang language have the following characteristics: from the nature of the projects, they are all designed in close connection with the characteristics of Guangxi as an autonomous region of ethnic minorities; From the content of the project, almost all of them are language projects; Judging from the means and methods of project development, these projects need to be completed through on-the-spot investigation in addition to the commonly used means and methods of linguistics, culturology and other liberal arts, and at the same time, computer technology, statistical econometric analysis and other science and engineering methods can be mobilized, which has obvious characteristics of multi-disciplinary infiltration and blending.
Second, project organization and management
In order to give full play to the demonstration role and comprehensive benefits of graduate education innovation projects, a complete management system should be established in the process of project declaration and implementation:
(a) project report management
Adhere to the principle of full mobilization and strict screening in the project application stage. Full mobilization is to mobilize all graduate students to actively declare projects. By mobilizing and writing the project declaration, all tutors and graduate students are involved, and the graduate students design the project, and the tutor guides the students to discuss and improve the project design interactively, so as to achieve the initial goal of mobilizing teachers and students to actively innovate.
Strict screening refers to organizing academic leaders in the hospital to strictly screen projects, propose amendments to well-established projects, and report them after enrichment and improvement. Unqualified items also point out their shortcomings and can be used as reserve items for the next declaration.
(2) Project process management
The college adopts a project management method combining unified management with division management. Under the premise of unified management of tutors, the project research is divided into the hands of the project leader and the host, and everyone is responsible. Establish a system of integrating theory with practice. It is required that the project not only has theoretical value, but also must attach importance to application value, and the project should be carried out in combination with reality; Establish a review and summary system. Check, review and summarize the progress of the project in time, focus on problems and solutions, and accumulate experience to lay a good foundation for further innovation projects in the future.
At the same time, establish a regular meeting system for the project team. Focus on four aspects: first, according to the project research plan and program, clear research requirements; The second is to discuss the problems in the research and grasp the progress direction of the project; Third, access to research trends, research and summary of topics and paper writing; The fourth is to collect and sort out all kinds of data, summarize the research situation, and do a good job in data archiving.
(3) Tutor management
The tutor shall check the progress of the project at any time according to the requirements of the project, find problems and solve them in time. In the process of project implementation, the tutor leads the students to conduct field investigation, and inspires them to solve theoretical and technical problems as appropriate, so as to give full play to the initiative and enthusiasm of teachers and students in teaching.
Third, the effectiveness analysis
(A) innovative teaching methods
Innovative projects have broken the traditional teaching methods. Traditional teaching methods aim at instilling knowledge. Under the framework of traditional education system, the standard to measure students' education level is the amount of knowledge accumulated by students in a given knowledge circle. Student? Learn more? Teacher? Talk more? . Form a high score and low energy, and do not have the practical ability to adapt to a complex and changeable society. Through the strong guidance of innovative projects, teachers can truly realize that teachers are not only the providers of academic information, but also the givers of rich imagination and practical ability, and the teaching mode has changed from the traditional mode to the heuristic and practical direction. Students must also complete innovation through positive thinking, and the teaching methods advocated for many years have been effectively implemented through innovative projects.
(2) Understand the society and improve the practical ability and innovative spirit.
During the innovation project, almost all teachers and students cooperated in a large number of field surveys. Through the project, students are deeply rooted in people's hearts and society, further understand the national and regional conditions, and exercise their interpersonal skills, practical work ability and fighting spirit. In the process of sorting out investigation data, refining opinions, and forming project reports and papers, actively inquire about literature materials and carry out discussions among teachers, students, teams and classmates. Through the implementation of innovative projects, students' practical ability, innovative consciousness and innovative spirit have been greatly improved.
(3) To provide high-quality research results and high-quality talents for the country and Guangxi.
During the implementation of innovative projects, good achievements in scientific research and talents have been achieved. Five innovative projects were completed on time, and three master's degree papers written on the basis of the projects were rated as excellent papers in our school, and most of them published academic papers. For example, the project "Investigation and Research on Folk Inheritance and Acceptance of Ancient Zhuang Characters and Literature of Ancient Zhuang Characters (Buluotuo)" has published two papers in core journals.
Master students trained by innovative projects also have a strong sense of loving Guangxi and improving themselves. Graduates from other provinces took the initiative to stay and work in Guangxi, and some project researchers also obtained doctoral degrees from famous universities such as Peking University.
Designing and managing innovative projects well is only one aspect of systematic engineering to cultivate innovative talents. However, if we further emancipate our minds in all aspects of teaching and management and take the spirit of the 17th National Congress of the Communist Party of China and the strategic tasks put forward by the autonomous region as the action guide, we can better accomplish the historical mission entrusted by the state and the nation to educators.
More than 2000 words on innovation-innovative education reform, training innovative talents
Abstract: Innovation is the soul of a nation's progress and an inexhaustible motive force for the country's prosperity. Facing the rapid development of society and adapting to the needs of modern industrial development, the quality requirements for higher talents are getting higher and higher. It is imperative to develop innovative education and cultivate a large number of innovative talents. This requires us to change our educational concepts and teaching methods and adopt? Industry-University-Research? Cooperative education, combined with the construction of demonstration practice base, establishes the training mode of innovative talents and cultivates high-quality innovative talents.
Keywords: institutions of higher learning; Innovative education; Innovative ability; Industry-University-Research Cooperative Education
Cultivating innovative talents is the inevitable choice and development trend of higher education facing modernization, the world and the future in the 2 1 century, and colleges and universities bear the important responsibility of cultivating high-quality innovative talents. Comrade Jiang Zemin said: innovation is the soul of a nation's progress and an inexhaustible motive force for the country's prosperity? . One of the main tasks of talent team construction proposed in the Outline of National Medium and Long-term Talent Development Plan 20 10 is to cultivate innovative scientific and technological talents. As an important place for knowledge innovation and an important part of the national innovation system, the cultivation of innovative talents is an important mission and strategic requirement entrusted to universities by the times.
First, the premise of innovative education? Changes of educators
To cultivate students' innovative ability, we must implement innovative education, improve students' understanding of the necessity and importance of creation and innovation, and pay attention to stimulating students' innovative consciousness and innovative thinking. To cultivate students' innovative ability, educators must first change their educational concepts. In our country, the educational concept of traditional education pays attention to endorsement and examination, and only trains students to answer questions, but does not cultivate students' independent thinking ability. The demand for talents in today's society needs to realize the cultivation of innovative talents, change the concept of education, and build a new curriculum system and training program on this basis, which is conducive to the cultivation of characteristic talents. Strengthen the teaching of complete basic knowledge, attach importance to the cultivation of application consciousness, scientific thinking method and scientific research ability, and improve students' comprehensive ability to solve practical problems. It can be said that the change of higher education concept is the change of thought, social consciousness and cultural mode. Therefore, in order to change people's way of thinking, we must establish a new value concept and form a new way of behavior.
Secondly, we should change the teaching methods. Adopt new teaching methods such as inquiry, research and heuristic to stimulate students' creative intelligence, change the single traditional teaching mode of full-house irrigation, guide students to innovate and seek differences, and cultivate students' multi-dimensional thinking ability; At the same time, with the help of advanced teaching methods and means such as CAI, multimedia and Internet, students can acquire more knowledge and information in unit time. Only through systematic teaching and continuous cultivation of students' innovative consciousness can we gradually activate college students' innovative potential and initiative with effective teaching methods and effectively cultivate students' innovative ability.
Second, the implementation of innovative education? Cultivating Innovative Consciousness in Practice Teaching
? Consciousness? It refers to the unique advanced form that people reflect the objective reality. From the process of consciousness, it is produced together with language on the basis of labor, and it is a way of thinking about the ways, means and ways of practical activities relative to scientific research activities. Innovation consciousness is a thinking activity of reorganizing existing knowledge and experience, summing up new schemes and creating new achievements. Innovative consciousness must develop along a certain direction and purpose.
If educators want to integrate the cultivation of innovative consciousness into practical teaching, they must update the concept of innovative education and enhance the sense of urgency of innovative ability. The concept of innovative education holds that human resources refer not only to human labor, but also to people's creative ability, emphasizing the sense of urgency to explore creative ability. In the past, the training of students in science and engineering colleges was mainly realized through experimental teaching, production practice, curriculum design and graduation practice (design). However, it is not enough to cultivate and improve students' practical ability and innovative ability only by classroom teaching. We should adopt the method of combining inside and outside the class and inside and outside the school. In many practical links, such as experiment, production practice, social practice, etc., we should set up design-oriented and comprehensive experiments, build open laboratories, establish various off-campus demonstration practice bases and design centers, and cultivate students' practical ability, problem analysis and problem solving ability through multiple channels, and cultivate students' thinking and innovation ability. At the same time, actively organize various forms of extracurricular scientific and technological activities, let students often attend academic lectures and seminars, and vigorously encourage and advocate college students to participate in various scientific research projects declared by university teachers, which is also an important way to transform knowledge into creativity.
Third, the cultivation environment of innovative education? Innovative environment
Innovation and personality are inseparable, and good personality plays an extremely important role in cultivating innovative ability. In order to fully tap the potential of students' non-intelligence factors and continuously stimulate their creativity, it is very important to create an educational environment conducive to cultivating students' innovative consciousness, innovative ability, innovative personality and innovative spirit.
To cultivate innovative talents, colleges and universities should first create a good environment for innovation, which is not simply to strengthen practical teaching or simply adjust teaching plans. According to the proposal of the Ministry of Education? Wide caliber and thick foundation? According to the requirements of personnel training, optimize and reorganize the curriculum system and innovate practical teaching. Combining the innovative experiments of college students at all levels, encouraging students to participate in scientific research and innovation projects can stimulate students' innovative passion and form a strong innovative atmosphere. At the same time, actively strengthen the construction of campus culture, improve students' cultural taste and create a positive and open cultural environment. A good campus environment will have a profound impact on students' life and spiritual cultivation. In short, only by creating an all-round innovation environment and atmosphere including software and hardware conditions and people's subjective initiative can students be fundamentally changed and high-quality innovative talents be cultivated.
Fourth, the training mode of innovative education? Industry-University-Research Cooperative Education
At present, the cultivation of innovative talents has been listed as a pilot reform plan and a major project to improve the quality of higher education. Industry-University-Research's cooperation is conducive to cultivating students' innovative ability, scientific research ability and entrepreneurial spirit. It is also the basic way to cultivate innovative talents in colleges and universities, and it is the organic combination of teaching process with production and scientific research practice, and directly obtains practical experience and practical ability. China's cooperation with Industry-University-Research started in the early 1990s and developed rapidly. However, different types and levels of colleges and universities have different cooperation subjects, functional orientation and cooperation contents in cultivating innovative talents in Industry-University-Research. For example, higher vocational colleges pay attention to the combination of work and study. The mode of cooperative training of innovative talents in Industry-University-Research should also be diversified. The United States, Britain, Germany and other western developed countries have formed their own cooperative education model in Industry-University-Research, such as the United States? Work-study alternation? Mode-oriented, what is Germany's approach? Dual system? Education, Canada's cooperative education model is embodied in the tripartite cooperation among universities, students and enterprises, which was developed by the Ministry of Education in the 1990s? Industry-University-Research joint development project? How is the education and training program for outstanding engineers going? And then what? Experimental plan for training top students in basic subjects? It is to cultivate innovative talents at different levels by exploring the establishment of different types of educational models.
In petroleum colleges and other local and industrial colleges with obvious school-running characteristics, we should change the traditional knowledge-oriented education mode, learn from the mode of school-enterprise cooperation and work-study combination in higher vocational education, and establish a new talent training mode with science and engineering characteristics that is suitable for the needs of modernization and combined with the characteristics of industry and local economy. Encourage teachers to combine academic research with student training, and give students more opportunities to participate in major research projects and basic research topics; Match? Complementary advantages, resource sharing, mutual benefit and common development? The principle of solving practical problems in enterprise production, helping enterprises to carry out technological innovation and product development, and promoting innovation with horizontal projects as a link? Double-qualified? The cultivation of teachers.
Verb (abbreviation of verb) conclusion
As an important place for knowledge innovation and an important part of the national innovation system, colleges and universities bear the important responsibility of cultivating high-quality innovative talents. What should the development of colleges and universities be based on? Concept innovation? Environmental construction innovation? Institutional innovation? Innovation of training mode? Around it, we will continue to promote the construction of innovation ability and innovation system in colleges and universities, carry out multi-level teaching, build Industry-University-Research cooperative teaching mode with China characteristics, and cultivate innovative talents with solid foundation, creative thinking, innovative personality, cooperative spirit and good practical ability.
Mao 2000 Words on Innovation Part III: Marketing Innovation Begins with Product Innovation.
Abstract: Product innovation is the basis of marketing innovation, and marketing innovation begins with product innovation. Product innovation must be market-oriented and supported by science and technology, and innovate in product technology, performance, efficacy, concept, packaging and appearance. Marketing is based on product innovation, and it is necessary to make corresponding innovations in marketing concepts, marketing management, marketing strategies, marketing methods, marketing means and so on according to the changes of marketing situation and combining the enterprise's own resource conditions and operating strength. Through innovation? Product innovation and marketing innovation, enterprises can scientifically and reasonably integrate various resources, improve product quality and market share, enhance brand image and enhance the core competitiveness of enterprises.
Keywords: product innovation; Market; Market competition; Marketing; Marketing innovation; Enterprise competitiveness
Many people like to separate marketing innovation from product innovation. But I think that product innovation is the basis of marketing innovation, and marketing innovation begins with product innovation.
Product innovation is not simple? Break and stand? , it must be market-oriented, supported by technology, and constantly improve and standardize. Traditional product innovation is an innovation oriented to the development and application of new technologies; Today's product innovation is market demand-oriented innovation, and it is an effective innovation that pays attention to consumer recognition. Product innovation is valuable only if it is recognized by the target consumers. So, what is the market orientation? Effective? The foundation of innovation. Technological innovation is the basis of product innovation, and we must support the transformation of new ideas and concepts into new products. In real enterprises, product innovation is always in the process of demand-driven and technology-driven.
In the market competition, do many enterprises actively participate or passively participate? Price war? Too much emphasis? Cheap? . I don't think this is the case for enterprises or the whole industry. Sustained. Product innovation is the best choice for development? Including technology, performance, efficacy, concept, packaging, appearance and many other aspects of innovation. Innovation can be divided into competitive innovation and improved innovation: the former is a strategic embodiment to deal with fierce competition and needs immediate results; The latter is the way to establish core competitiveness, which needs more systematic and rational development. No matter what kind of innovation, it is necessary to establish a complete new product research and development mechanism and daily product management mechanism to ensure the rapid development and update of products and realize market scale; At the same time, ensure the stability and adaptability of products and maintain market reputation.
In the specific practice of product innovation, there are mainly two ways: independent innovation and joint innovation. Independent innovation means that enterprises develop new technologies and products mainly through their own strength. Joint innovation refers to enterprises or enterprises, scientific research institutions, universities and other resources, * * * to overcome technical difficulties, * * * to share research and development results. Nowadays, the technical competition is becoming more and more fierce, and the technical problems faced by enterprises in technological innovation activities are becoming more and more complex, comprehensive and clustered. By internalizing external resources, joint innovation can realize resource sharing and complementary advantages, which is helpful to shorten the innovation time and enhance the competitiveness of enterprises.
In the fierce market competition, the pressure of products comes not only from similar products, but also from endless substitutes and changing social environment. Therefore, in marketing, it is necessary to establish the management mechanism of enterprises for social information, adjust products and services in time, and make use of their core advantages to innovate products to meet the new market demand. Based on product innovation, marketing must make corresponding innovations in marketing concepts, marketing management, marketing strategies, marketing methods and marketing means according to the changes of marketing conditions (environment, market, products and competition), combined with the enterprise's own resource conditions and operating strength. This marketing innovation must create value, including not only economic value, but also customer value; Marketing innovation should pay attention to marketing combination, and any link of innovation should be coordinated with other marketing elements, otherwise the marketing effect will be greatly reduced; Marketing innovation needs to use synergy, not only the combination of personnel, but also the integration of knowledge.
Concept innovation is the first condition of marketing innovation. The traditional marketing concept is based on the maximization of enterprise profits. Today, we must take customers as the center, integrate customers into the marketing process, clearly understand customer needs through continuous communication with customers, and make corresponding strategic decisions on this basis.
Management innovation is the basic guarantee of marketing innovation. First of all, we should cultivate innovative marketing thinking and establish a clear and clear marketing innovation consciousness in the minds of marketers. In order to transform the concept of marketing innovation into the code of conduct or deep cultural core of enterprises, strict institutional guarantee is very important. Therefore, it is necessary to institutionalize marketing innovation, starting from sales target management, lean management, training management, performance appraisal management, channel control and other aspects, effectively follow the law, and mobilize the innovation enthusiasm and initiative of marketing personnel. In the system guarantee of marketing innovation, the incentive system is the most effective, and the incentive system must link the marketing innovation achievements with the salary system and promotion system.
Marketing strategy, re-integration of products, prices, channels and promotions (4P) to meet market demand. Generally speaking, it is to meet the individual needs of customers, improve cost performance, facilitate service and strengthen communication. Enterprises need to reasonably match product varieties and form their own product portfolio; At the same time, according to the market demand, constantly adjust the product structure and optimize the product structure. Enterprises must create substantial differences in product quality, function and service, attract buyers through differentiation and occupy the market. Price innovation is mainly based on enterprise pricing objectives, enterprise product characteristics and market supply and demand, and flexible use of various pricing strategies to achieve enterprise business objectives. There are many marketing channels, long or short, wide or narrow; Sales channels are not static. Enterprises can flexibly combine and choose various sales channels according to market demand and competitive situation, constantly innovate sales channels and form their own characteristics. Under the modern market conditions, enterprises should not only produce high-quality products, set reasonable prices and choose appropriate sales channels, but also create and adopt effective promotion strategies and means according to product types, product cycle stages, target market environment and enterprises' own strength, so as to expand market share and consolidate market position.
Innovation of marketing methods: marketing is no longer based on competition, but cooperation; Therefore, we should make full use of external resources and rationally integrate internal resources. In the external environment, by establishing, maintaining and consolidating relationships with middlemen, consumers, suppliers, competitors, governments and social organizations, marketing objectives can be achieved; Within the company, the success of marketing depends not only on the marketing and sales departments, but also on the close cooperation of all departments and their active responsibility. In terms of marketing means, we should integrate tradition and modernity, and combine traditional marketing methods such as personnel marketing, advertising promotion and distribution agency with online marketing to form a new marketing model and give full play to the comprehensive advantages of tradition and modernity.
Innovation? Including product innovation and marketing innovation? It is the inevitable result of market competition and the necessary means for enterprises to survive and develop in the competition. Through innovation, enterprises can scientifically and reasonably integrate various resources, improve product quality and market share, enhance brand image and enhance core competitiveness of enterprises.
References:
[1] Huang Pei, Wang Dan, Liang Zhou. 265438+new MBA series textbooks for the 20th century? Marketing innovation management. Tsinghua University Publishing House, June 2005.
[2] Zhang. Research on enterprise innovation theory. Lanzhou University Press, June, 2007.
[3] Li Xiaotian. China wine marketing. Hong Kong Elephant Publishing House, March 2002.
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