Nature is the basic online bookstore.

However, forward-looking Bezos saw the potential and characteristics of the network. When physical bookstores provide 200,000 books, online bookstores can provide readers with more than 200,000 books to choose from.

Therefore, Bezos renamed Kadabra in the name of the Amazon River, which gave birth to the most species on earth, and reopened it in July 1995.

The company was originally registered in Washington State 1994, then registered in Delaware 1996, and listed in May 1997.

The code is AMZN, and the stock price is 18 USD (as of the close of 20 12, 12, the stock price is 242.36 USD).

Amazon's original plan was to start making profits in four to five years. In 2000, the Internet bubble made Amazon's steady growth style a unique story. In the1990s, a considerable number of Internet companies grew rapidly. At that time, Amazon's shareholders always complained that Bezos's business strategy was too conservative and slow. During the internet bubble, those fast-growing internet companies closed down one after another, and only Amazon was still profitable. In the fourth quarter of 2002,

In 2004, it grew to over $300 million.

Amazon is developing towards diversified product sales, including music retail CDs, videos and DVDs, software, home appliances, kitchen projects, tools, lawn and yard projects, toys, clothing, sporting goods, food, jewelry, watches, health and personal care projects, beauty products, musical instruments and so on.

On June 5438+ 10, 2004, Amazon even launched a special event for presidential candidates, encouraging customers to donate $5 to $200 to their ideal American presidential candidate as campaign funds.

1999 Bezos became Time magazine's person of the year because of his good business strategy.

On July 8, 2009, Amazon official website was blocked.

* * * The reason for the blockade was not stated.

Yes, Amazon's website IMDb can log in.

20 10, 10, an online shopping mall with 23 categories and more than10.2 million items, Amazon released the White Paper on the Statement of Integrity in Online Shopping, which mainly elaborated on the issues of "authenticity" and "return" of online shopping that consumers are generally concerned about, as well as the integrity protection before and after sale.

Amazon believes that online shopping integrity is mainly divided into "pre-sales integrity" and "after-sales integrity".

Pre-sale integrity refers to consumers' trust in online mall brands and whether each product is "genuine".

In this regard, Amazon has introduced the promise of "low-priced genuine guarantee every day" to consumers.

Wang Hanhua, president of Joyo Amazon, explained: "As the website of Amazon, the online retailer with the largest variety of goods in the world, Joyo Amazon has genuine protection in software digital, home appliances 3C, toys and gifts."

20 1 1 10, Joyo Amazon officially changed its name to Amazon China. At the same time, it launched the world's shortest domain name Z-Point tailored for China consumers, helping consumers to visit Amazon China website faster and more conveniently, which greatly facilitated the access of mobile device users.

Amazon China has developed rapidly, maintaining rapid growth every year, and the number of users has also increased significantly.

It has 28 categories and nearly 6 million products.

20 12 On September 6th, Amazon released the new Kindle Fire tablet and Kindle Paperwhite e-reader with screen backlight.