When people talk about Wenzhou, they will think of Wenzhou leather shoes and Wenzhou leather, and the classic slogan "Jiangnan Leather Factory closed down ..." will always flash in their minds. Let me tell you something about the brand of leather shoes "Dadong".
Nowadays, you can see the specialty store of "Dadong" in every street and alley. The storefront is not that high. Its positioning is very civilian, and shoes sell like cabbage prices. However, it is such a small brand, but it has opened 8,000 stores all over the country, with annual sales reaching 5 billion yuan.
Chen Guangmin, founder of Dadong brand, started as a shoe apprentice in his early years. He worked hard and learned to make shoes. Later, because of beekeeping, he traveled all over the country to sell and understand the national market.
At that time, when Wenzhou shoes were on fire all over the country, because Chen Guangmin had shoe-making technology and market experience, he was well integrated and started the road of entrepreneurship in his own yard.
So how did he do it?
First, adapt to market demand.
At that time, China had just implemented the market economy, and many people's thoughts had not changed, but they still followed the principle of "I produce products and I sell products", but this was obviously not suitable for market development. However, Chen Guangmin first made dishes and showed them to users in the market for them to choose. After users liked them, mass production began, which catered to the market demand and realized the production of products that users liked.
Second, alternative marketing model.
Dadong is a factory-operated store, so the price of shoes is low and the style is suitable for the public, which has been recognized by many users.
All stores in Dadong remit money on the same day, and the strong cash flow ensures the normal operation of the company.
Third, change the product direction.
At that time, men's shoes were popular in the market, and Chen Guangmin was a latecomer. There was no advantage in making men's shoes, so he changed to women's shoes, which opened up the market and sold well.
Fourth, positioning cheap products.
Dadong has been making cheap products aimed at ordinary people and grassroots groups. The products are fashionable and affordable, and are recognized by everyone.
Five, keep up with the times to join the Internet
With the continuous development of the Internet, many physical stores have been hit, but Dadong keeps up with the times, joins the Internet and enters major e-commerce platforms, and develops better and better through the combination of online and offline.
He is just a microcosm of Wenzhou people.
With these points, Chen Guangmin's Dadong brand has achieved an annual sales of 5 billion and has become an out-and-out shoe king. Of course, there are many shoe kings in Wenzhou, and there are also many rich people in Wenzhou. So what is the secret of Wenzhou people's success in business?
First, dare to think, struggle and innovate.
Wenzhou people are good at doing business. They dare to think and try, and dare to set foot in and explore new fields. Most people like to stay in their comfort zone. Many early Wenzhou people traveled abroad, and they liked to struggle and challenge. Wenzhou people are willing to do what no one has done. Now they think the market will be bigger and they will make more money one step ahead.
Doing business in Wenzhou is very competitive and needs constant innovation and development. Chen Guangmin's transformation from men's shoes to women's shoes is a good example.
Second, be good at sharing and supporting each other.
Wenzhou people pay attention to mutual support and sharing. A person should do it first, master some business doorways, and then share it with fellow villagers around him, study and do it together, brainstorm, get together for warmth, and become bigger and stronger.
Third, be loyal to the boss and have a good relationship with employees.
Wenzhou people do a good job in employee business, and employees have a sense of belonging and deep feelings for their bosses. Even if the company is in crisis, employees are willing to tide over the difficulties with the boss.
Fourth, the vision is broad.
The vision of Wenzhou people is 360 degrees. Their business vision covers all fields, from buttons to electrical appliances. Wenzhou people are basically active in every field you can think of.
Five, work hard from scratch
Ordinary people think, how to start a business without money? But many bosses in Wenzhou started from scratch. If you have no money, you will borrow it, and you will also "borrow chickens and lay eggs" appropriately. Of course, Wenzhou people are not afraid of hardship and fatigue. They think that only by eating hard can they become masters. During the start-up, no matter how hard you are, you can persist.
Wenzhou people are one of the outstanding representatives of China, and most people depend on their own ability to control their own destiny. I wonder if this entrepreneurial story has inspired you?
From the feeling of a middle-aged entrepreneur, we are on the road and look forward to your joining.