A model business plan for college students' flower shop 1000 words (1) 1, business background and project introduction.
Everyone knows that trading is very profitable, but many people don't know that the sales profit of trade is less than 10%, while the sales profit of flowers is often more than 200%. This shows that it is true that China market is regarded as a piece of fat by foreign businessmen. "China is full of gold under your feet" is indeed the development of flower shops, and many experts analyze that it is one of the most developed industries in the world after it. In the university town, although there are many scattered flower shops, none of them unite many industries, so the prospect is very broad.
Since there is no enterprise in the university town that unifies the flower industry into an industrial chain, our flower shop has changed the single flower sales model of traditional flower shops into a new model of "leisure services such as tea bars and cafes+selling flowers, green plants and gifts", and launched a series of theme consumption such as private ordering and love bank. So as to create a new flower shop with unique style. At the same time, the synchronous operation of physical stores and online stores has been realized, so the market prospect is very broad.
The purpose of this venture is to break the situation that traditional flower shops are difficult to survive in the off-season. We want to combine event planning companies, wedding companies, large farms and student groups through this flower shop to establish a community of interests. In order to pursue its own interests, any interested party must protect and take care of the interests of other parties to a certain extent, and must safeguard its own interests and achieve a win-win situation.
We can cooperate with event planning companies and wedding companies to provide cheaper and more comprehensive services.
We can buy flowers collectively with large farms, which solves the problem of farm sales and enables us to have enough flowers to decorate the environment, rent and sell.
We can provide more part-time jobs for college students, and entrepreneurial colleagues can increase employment opportunities. They are also our main customers.
At the same time, we can rent conference flowers prepared by universities or other companies and sublet them to other companies in need.
2. Overview of entrepreneurial opportunities
At present, domestic flower shops are far from meeting the needs of customers. In 2004, the annual sales of domestic flower shops were 300 million, that of Taiwan Province flower shops was 65.438+0.2 billion, and that of Japanese flower shops was 3.5 billion. It can be seen that the flower market in China has a very broad prospect, and the retail profit of flowers can reach 50%-80%, which is very impressive.
3. Market strategy
(1) Price strategy, adopting low-cost and high-output methods to attack the market, while persisting in innovation in the face of strong market competition, focusing on individual tailor-made brands.
(2) product strategy, in terms of product packaging, design, color, style, trademark, etc. , form a distinctive deep sunrise style and impress customers.
(3) Channel strategy, mainly adopting multi-channel marketing, physical and online synchronous sales. Reduce costs, expand consumer groups, and let consumers feel the service of flower shops more clearly.
(4) Promotion strategy, increase the publicity of flower bar, and adopt discount, cash back, lottery and free experience.
4. Team profile
We are a young team, all college students. We are willing to put theory into action, enrich ourselves in practice and serve the society in practice. We have a clear division of labor and a reasonable profit distribution mechanism. As the saying goes, it is also true that wealth is scattered and people are scattered. In our management team, there is an active volunteer team who lights up every corner of the stadium.
The following is a brief introduction to team management:
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5. Market analysis
With the improvement of living standards, the demand for flower consumption has been increasing in recent years. In addition to the graceful flowers, people's pursuit of fashion, romance and enjoyment can be linked with flowers. The function of flowers is also increasing day by day, creating romance, beautifying home, visiting relatives and friends and so on.
Flowers can not only make people look good and beautify their homes, but also develop people's imagination, making people more subtle and tasteful when interacting with each other. What is the situation of our flower market now? According to the survey, the consumption of the flower market in 2002 was about 300 million yuan. I visited several flower shops, and the daily sales of each shop ranged from 700 yuan to 1800 yuan. Now there are five flower shops in the university town. With the continuous improvement of people's living standards and cultural taste, people's demand for flowers will be increasing, and there is a big market gap in the market positioning of our flower shop itself. Therefore, our market prospect will be very broad.
And through investigation, many residents like to plant flowers and bonsai on their balconies. Even many residents like to grow vegetables on the balcony. I think this is a market with great potential.
6. Financial plan
At present, there are many varieties in the domestic flower market, but the charges belong to the category of market regulation, so the price of our company will be adjusted appropriately according to the market economy, but it will basically remain within a certain range. Our company will provide several popular flowers. Customers are familiar with this kind of flower, which is suitable for many holidays. Keep the price of each bouquet (plus packaging and decoration) within the range of 100-600 yuan/bouquet. If customers have other requirements, our company can tailor-made wonderful works for them, and the charge depends on the actual situation.
The preliminary funds are mainly used for store rent, store layout, product procurement, preliminary publicity, logistics and distribution, etc. It is estimated that it will cost about 500,000 yuan, and it will take about one month for the flower shop to go from layout to normal operation. We will pay more attention to the size and decoration of the store, laying a good foundation for the introduction of funds in the later period.
Model essay 1000 words of business plan for college students' flower shop (2) 1. Project background
With the continuous improvement of people's living standards, the pursuit of quality of life and life. Flowers have become indispensable decorations in people's lives! In recent years, flower consumption has become more and more popular. In addition to beautiful appearance, flowers can also develop people's imagination and make people more subtle and tasteful when communicating with each other. In this way, taking flower distribution as the market entry point, taking into account the website's long-term market share and short-term rate of return on capital to seize the market, taking personal consumption as the theme, taking flowers as the guide to drive other products, and finally forming a market with brand advantages.
Second, the project strategy
1, provide clear, effective and smooth sales channels, and promote the great development of the flower market based on providing products and services. We will be a lovely messenger, sending blessings and happiness to thousands of families. Create the best living environment for mankind
2. Company objectives
Based on the vast territory, serving Tianjin and radiating Central China. Build a first-class online flower shop company. Our company will spend one year to establish a certain popularity among consumers in Tianjin and strive to make ends meet. During the investment period, only the pilot market of university town was selected, with a representative market capacity of more than 3,000 people, and the pilot time was one and a half months. After the model is successful, it will be popularized in substation in the form of asp. After three to six months of operation, it will expand to the rest of the market.
Third, business environment and customer analysis.
1, industry analysis
The website is a vertical website for 6.5 million college students launched by college students, so the target consumers are college students. In addition to the main station, the website has sub-stations in Tianjin universities. Therefore, the tentative target consumer groups are mainly college students in Tianjin, and gradually expand the market in the future. The latest statistics show that there are about 6.5 million college students in China, which is quite large, and considering that students will still become loyal customers of the website after graduation in the future, the capacity of the target market will be considerable.
2. Analysis of survey results
Our company focuses on the customer analysis of Tianjin college students, and mainly reflects consumers' consumption psychology and needs by means of questionnaire survey (see Annex 1 for the questionnaire) and individual interviews:
(1) has obvious curiosity, has convergence in innovation, and listens to the introduction of classmates or friends to produce purchase behavior;
⑵ The purchase behavior is basically emotional, but it is rational due to the influence of its own economic income, so generally choose varieties with lower prices but stronger romantic colors;
(3) College students have no fixed purchase pattern, and their purchase behavior is often random;
(4) Strong ability to accept and absorb new things, pursuing fashion and advocating individuality;
5. The factors influencing product purchase are: price, variety, packaging, service, etc.
[6] The purchase behavior is very festive, generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.
3. Target customer analysis
College students generally don't ask about the price, but from the point of view of online orders, the price is mainly in the middle range. In the number of orders, they are more inclined to express their feelings, such as most orders 1 (you are the only one for me), 3 (I love you), 19 (I have been on the road for a long time), 2 1 (like) and so on. On Teachers' Day, flowers are often ordered according to the class size. General packaging tends to be high-grade and personalized, which requires higher quality of flowers, such as not fading.
Fourth, marketing strategy analysis
1, brand strategy
At the beginning of website construction, we attached great importance to brand. On the brand packaging, the artist, based on detailed market research and bold prediction, adopts the design scheme of combining static and dynamic, carefully plans the visual image and text font, and strives for unique innovation.
2. Price strategy
Online flower shops strive for perfection in raw materials, packaging and service, and strive to give customers the greatest enjoyment and psychological satisfaction. Take the price route and quality route simultaneously to meet the needs of consumers at different levels.
3. Promotion strategy
(1) publicity strategy
Make use of school radio stations, newspaper columns and publicity columns for free publicity, make use of the information flow advantages of the website itself for publicity, highlight the image, establish good relations with major newspapers, local radio stations and TV stations, and adopt a strategic model of mutual benefit and win-win.
(2) service.
The service of the online flower shop must be first-class. For the distribution team, as long as there is an order, it must be delivered on time according to the order requirements, and it is a smiling service.
In terms of after-sales service, the customer service department is responsible for the following ways:
(1) Make a thank-you call or send an e-mail as a friendly reminder, and send an e-card when the customer has a major holiday.
(2) unconditionally accept customer returns and concentrate customer complaints.
(3) set up a consumer questionnaire, with gifts, to grasp the first-hand information of consumer demand.
④ Customers who order for the first time will get a vase with flowers and enjoy a preferential price, and enjoy the membership price after becoming a member.
⑤ Hold member salons online or offline from time to time to exchange information, communicate feelings and answer questions that customers are most interested in.
⑥ Establish customer database files. When customers repeat orders, just enter their names and other customer information will be automatically transferred to the system.
4. Channel construction
At present, online flower shops mainly establish business relations with first-class wholesalers. When choosing a wholesaler, we will generally examine its business performance, reputation, cooperative attitude, timely delivery, etc., and ask the wholesaler to have several marketing outlets in different areas of the same city to facilitate the university distributors to pick up flowers on the spot. Usually sign cooperation agreements with wholesalers to reach an agreement on issues such as price and product quality.
Verb (abbreviation of verb) The implementation of online flower shop strategy
1. Choice of market scope. During the investment period, only the main website is selected as the pilot market. The market capacity of this region is more than 3,000 people, which is representative. The pilot period is one and a half months. After the model is successful, it is popularized in substation in the form of asp. First, it will be put into trial operation in the other seven substations that have been built, and then it will be extended to other markets after three to six months of operation.
2. Focus on promoting customers. The target audience is mainly students at school. They are interested in fashion and tend to lead the trend. For engineering students with strong logical thinking, we use the early audience to spread and achieve the publicity effect.
3. For on-site promotion, September 8th and September 9th are selected as the main promotion dates. Before that, leaflets will be distributed to student dormitories. The publicity contents include:
(1) Hang a unified color banner, which is located on the main road of the campus, numbered 3-5, and hung with a campus flower shop for grand launch.
(2) Set up a publicity platform near the entrance of the dormitory and canteen in the campus with a large flow of people, and put in 3-5 microcomputers, which can be queried and ordered online; Put up a publicity board, introduce the contents of the flower shop in detail, put up real flowers, and publicize the distribution of gifts on the same day.
(3) Please ask the school radio station to broadcast the publicity materials drawn up by the Propaganda Department in the morning, afternoon and evening for several days.
(4) In order to create an atmosphere, arrange two young ladies to wear ribbons with the website of the flower shop written on them, explain them and organize a lucky draw. Winners can order flowers below 20 yuan on site, and the website will pay the fee.
5] On the day of publicity, please invite relevant school media to report on the spot, such as local TV stations.
Six, marketing effect prediction and analysis
1, turnover income
According to the investigation and analysis, we can predict that the daily sales will exceed 1000 yuan on major holidays.
2. Payment method
According to relevant materials, online payment will reach 20%. We are actively contacting China Merchants Bank and other financial institutions to establish business cooperation and promote online payment.
3. Ordering method
Mail order, directly enter the website campus flower shop to order, telephone order. In addition, we also focus on short message subscription which is popular among students.
4. Customer characteristics
Younger, 100% are young people, mainly boys; They have high reputation, high cultural quality and no bad debts.
5. Consumption characteristics
Flowers below 60 yuan are the most popular.
6. Information infrastructure
The company's website mainly exists in the form of virtual host, and the company does not need hardware facilities with information for the time being. For the development of information software and website construction, the company will recruit students with good computer skills and members with professional knowledge in this field to accomplish it together.
Seven. Operating cost estimation
1, principle
Use every penny on the cutting edge and give full play to the value of every penny.
2. Initial investment
During this period, the funds are mainly used for outsourcing the whole network service (virtual host), product procurement, system development and maintenance, pre-publicity and logistics distribution. It is estimated that it will cost about 20,000 yuan. It takes about one month from the establishment of the website to the normal operation of the website.
3. Second investment
At this stage, our service will spread to universities and Tianjin. The content of the service will be greatly expanded and the quality of the service will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.
Eight, the system development plan
1, system development plan
According to the lack of funds in the early days of the company's establishment and the actual situation of our development team, we decided to choose the way of virtual hosting to establish our company's website. Of course, with the expansion of business and abundant funds, we will consider setting up our own website. After the system is formed, the company will conduct real-time testing step by step according to the predetermined system functional requirements. The completeness of the system is undoubtedly a process of testing, perfecting, retesting and perfecting until the system functions meet the company's expected requirements.
2. System logic scheme
System logic scheme is the overall framework to realize the business objectives, strategies and methods of electronic mall. The following six modules are explained in combination with the actual situation of our company: system business activity flow, system overall logical structure, system data distribution, information processing module and security control module.
Nine. Project overview
1, investigation of major work completion
To understand the real needs of college students' friends, the company made an overall plan from the aspects of achieving goals, operating mechanism and project strategy. In addition, in terms of system development scheme, the company also consulted a large number of documents about website services in combination with the actual situation in China, and made a website operation flow and design flow suitable for the company, as well as a system logic scheme suitable for our company.
Most importantly, in view of the current situation that the flower market meets the special requirements of college students and friends, we have designed a series of service products ourselves, such as ordering flowers by SMS, attaching greeting cards, sending messages by phone, etc., and set reasonable prices. At the same time, we also set up a forum, which not only meets the actual needs of young students, but also meets the needs of consumers of different ages in society.
2. Shortcomings and difficulties
Because our enterprise has just started planning, there is a serious shortage of funds, and because of the tight time, the whole planning is inevitably lacking, but we will try our best to enrich and improve it. We believe that this website will be further improved in future efforts.
Model essay 1000 words of college students' flower shop business plan (3) I. Abstract
In many people's minds, flower shop is a good entrepreneurial project. On the one hand, I feel very happy to work in an environment full of flowers every day; On the other hand, with the continuous improvement of people's living standards, people's consumption level is not limited to material consumption, but also spiritual consumption demand is constantly improving. Flowers can regulate indoor air and humidity, which is beneficial to people's health. It can be used to watch, cultivate people's temperament and calm people's mood. It can be aesthetic and can arouse people's emotions.
For example, people often compare flowers to women and regard lotus as a symbol of purity and nobility. On holidays, visiting relatives and friends, flowers have become popular gifts, and everyone's life is getting better and better. More and more people will buy flowers naturally, and the prospect of flower shops will be good.
From the perspective of doing business, flower shops should be regarded as typical small-scale operations. A small room can be decorated simply, and four white walls can also show the beauty of flowers. The small flower shop can be opened. Now many laid-off people want to do some small business, and the cost of flower shops is what they can afford. I have seen a student survey in a flower school. Almost 95% of the students in 100 plan to open a flower shop. Coupled with the existing flower shops, the intensity of competition can be imagined.
However, the flower shop is not as easy as imagined. After all, flowers are fresh things, and flower shops are a risky industry. Flowers will wear out from the moment they are bought. If business is bad, we can only watch them wither and rot. You can't buy more high-grade flowers. If it can't be sold, the loss will be too great. But if there are no high-grade flowers to sell, you may lose orders with higher profits, which will have to make people worry.
Judging from the development of human history, when people's material life is satisfied, the demand for spiritual life will be very strong. Someone once said that the era of "flowers are as popular as mobile phones" in China is coming, and we should seize every major festival, such as Spring Festival, Valentine's Day, Christmas, Mother's Day and Teacher's Day. At the same time, potential festivals such as Valentine's Day, Secretary's Day, Nurses' Day, Father's Day and Journalists' Day will be developed to expand potential consumers, stimulate market potential and strengthen market communication.
Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Beautiful flowers spread all kinds of emotions for people. Flowers of all shapes tell a thousand words, and every sentence tells a beautiful story, especially now. With the continuous improvement of people's living standards, the pursuit of quality of life and life. Flowers have become indispensable decorations in people's lives.
In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other.
Second, the flower shop situation
Name: xxx
Slogan: Open your heart and let me hear your voice.
Location: xxxx
Business philosophy: the flower shop is based on the principle of honesty and service first, and sincerely serves consumers. Establish competition awareness, market awareness, reputation and brand. Pass on the true feelings of the world and let love spread all over the world.
Goal:
Effectively develop sales channels and provide products and services as the foundation to promote the great development of the flower market. Provide a platform for customers to express their blessings and send blessings and love to thousands of households. Bring beauty and happiness to customers! As far as possible, improve the popularity and reputation of flower shops, establish a complete system of their own, and finally push it to the whole city, the whole country and even the whole world to become bigger and stronger.
Third, industry analysis
Broad market prospects: With the continuous improvement of people's living standards, people's requirements for quality of life are also constantly improving.
Industry transformation: eight provisions for improving work style: orders for large flowers are reduced, and the flower industry is gradually developing into small flowers and family flowers.
Seize the opportunity: Kobanawa family potted flowers are mostly sold in the market, and few shops sell DIY potted flowers.
Fourth, the flower shop positioning
Location: xx Street (the intersection of xx Street is crowded and concentrated, and there are several schools nearby, with superior location, convenient transportation and obvious effect, which is easy to drive business).
Positioning of decoration: Decoration in modern style gives people the flavor of the times and modern psychological feelings, and at the same time, choosing warm color system in lighting will inspire most consumers with strong sense of the times. The atmosphere in the store is lively, but all of them should focus on saving costs.
Business scope positioning: mainly including DIY potted plants, DIY potted products, flower seeds, plant seedlings, ceramic flowerpots, etc.
Publicity-oriented: Make use of artificial publicity, online publicity, newspaper columns and publicity columns for free publicity, establish good relations with major newspapers, local radio stations and TV stations, and adopt a strategic model of mutual benefit and win-win.
Service orientation: guide consumption, understand customer needs, let customers know its significance, teach customers flower cultivation techniques, provide on-site service, arrange halls for customers, and carry out floral design; Visit customers frequently, master their new requirements and trends, and replace new flowers for customers with leasing business in time; It can flexibly arrange business hours for consumers and increase their repeat customers and share.
Verb (abbreviation of verb) product structure
Complete varieties of colors to meet market demand;
Exquisite pottery, characteristic floral art, high-quality flower seeds and plant seedlings.
Sixth, the store layout
Dozens of square meters of storefronts are basically required to be well decorated.
Outside the door, beautiful works are placed on both sides to attract customers' attention;
Put a large and suitable banner above the gate to attract existing customers and potential customers; On the right side of the entrance is the cashier, equipped with special computers, printers, fax machines and other equipment; There is a guest table next to it for customers to discuss and rest;
The flower stand and workbench in the middle are the work areas for employees to design potted plants.
Three walls, the upper part is set as a window, in which specimens such as flowers, flower baskets and vases are placed, and the lower part is placed with some comprehensively designed potted plants and spare flowers, flower seeds, plant seedlings, flower pots and flower baskets for customers to see and touch.
Seven, the target consumer groups
The target consumer groups are suitable for all ages. The most important consumer group is college students. Because they are located in the back street of the university, the main passenger flow is young people and college students. Because their needs are the largest and most concentrated, they are the first and primary consumer groups. Followed by middle-aged people, the elderly, and potted lovers, they have a deeper understanding of flowers, so the demand is not small; Finally, it is for other passers-by.
Eight, business model
Entity management: mainly providing DIY flower potted service, followed by selling some finished flower potted plants.
Online operation: as the promotion window of physical operation, it mainly accepts the purchase of finished potted plants and customized finished potted plants, and also sells seeds. Do not provide DIY potted plant service.
Nine. Operation mode
1. Use your own 50,000 funds to open this store and open a flower shop on the premise of saving costs.
2, customer service first, the quality is absolutely qualified, the price is absolutely relatively cheap, and the active flower shop should win customers for the purpose of price and quality service;
3. You can use advertisements. In the university town, posters can be posted, leaflets can be distributed, car rental can be used for publicity, and campus radio and forums can be used for publicity.
4. After the flower shop develops stably, it can promote sales online, which will greatly improve its popularity and customers;
In the urban area, we can guarantee door-to-door delivery and service.
X. profit model
Its own entity is engaged in business;
Flower distribution service fee; Service charge for on-site service.