Open the Meituan takeaway backstage, find the order management to open, select the historical order query input year to query the order one year ago, open the mobile phone Meituan client-click My Meituan-and then there will be takeaway orders and group purchase orders.
See what kind of order you are. For example, if you are a takeaway order, just click in and you will see the details of the order. If you slide down, you can check the bill two years ago, or you can enter the store where the bill was spent two years ago.
The Business Model of Meituan Takeaway
Meituan's take-out business model is mainly commission, and the advertising fee accounts for a low proportion. The scale of advertising business cannot be improved, mainly because local services limit the service radius to 2-3 kilometers. In a limited area, the number of merchants is limited, so take-away users can basically eat all the restaurants within 3 kilometers effortlessly, and finally decide which one to order according to their own tastes and prices.
In the case of limited choices, the role or effect of advertising is low; In contrast, e-commerce platforms such as Taobao, for each keyword, the number of pits is limited, the number of merchants offering the same type of goods is large, the advertising effect is obvious, and even the advertising value can be amplified through bidding.
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