1963 February 28th is a memorable day in the world photography history. Because, on this day, 10 years later, Kodak finally launched a popular "automatic" camera to nearly 30 countries at the same time, which caused a sensation all over the world.

100 years, "Kodak" has become a worldwide name. Today, the value of its trademark alone exceeds 2 billion dollars, and the famous saying "Please press the shutter and we'll do the rest" was the first Kodak advertisement adopted by 1888 when the small box camera "Kodak 1" was put on the market in June. At that time, the price of this small box camera was only 20 dollars, which was affordable for everyone, so it attracted countless photographers.

Please press the shutter, and we'll do the rest. These beautiful and moving advertising words are all from Heismann Kodak, the world's largest photographic equipment company with total assets of more than 20 billion dollars. The color film produced by Kodak has been used by photographers and photographers all over the world, and it has completely reached the level of popularization.

George eastman, the founder of Kodak, with his down-to-earth style and extraordinary foresight, directed scenes of Kodak's wonderful moments, and spent his whole life creating the philosophy of "camera simplification" and "photography popularization". This accumulation of tradition has made Kodak's present high technology and created brilliant achievements that surprised the world.