Pang Shengdong worked as a salesman in Ma Yun's China Yellow Pages, with a domain name registration of 2000 yuan, two pages 1000 yuan. Because there were few online enterprises at that time, the effect was remarkable. At the end of 1998, he was transferred to the Planning and Economic Commission of Ningbo, responsible for searching financial information from the Internet (which laid the foundation for later securities) and participated in the construction of Ningbo Information Network. These work experiences and later personal stationmaster experience have accumulated experience for him, and Pang's art design and technology are good.
The word "blog" comes from the abbreviation of "Weblog", which is a very simple and stupid way to publish personal information. An open private media can make many friends and gather friends for in-depth communication. When referring to a person, it corresponds to a blogger, referring to a person who owns a blog website or writes on a blog (a blogger's saying is "grassroots reporter"). This is the most basic meaning of the word "blog"
A way of thinking corresponding to blog is to obtain the most valuable information, knowledge and resources on the Internet, and to communicate and share resources with others through frank, wild, unreserved and well-thought-out bold remarks, so as to help others and improve themselves at the same time.
In fact, in 1998, "blog" is definitely a strange term for the public. Online blog didn't really become popular until 2000, and then it gradually developed into an increasingly popular communication tool among families, companies, departments and teams. However, the way of thinking corresponding to blog actually existed from 1998, and it was only later that it was embodied in the form of blog.
From 1999 to 2004, Pang Shengdong, as a personal webmaster, grew up in this kind of thinking, obtained the practical basis of later taking blog as enterprise strategy and life strategy, and also accumulated his own millions of wealth during his personal webmaster period. When he was in Ningbo Planning Commission, Pang had more free time. It was also from that time that Pang Shengdong started his own personal stationmaster journey. From 1999 to 2004, Pang established several personal websites.
Among them, it was established in1August, 999: who is the coolest in China's network is website navigation, which earned about 2000 dollars.
Founded in 2000, Binying Securities was named as one of the three major securities websites in China by fm365 at that time. The main publicity methods are forums, cn99 mailing lists and advertising chains.
In mid-2000, the stationmaster's home zhanzhangt website was established, providing free news codes that can be fully customized and support first-class offline, and providing stationmaster services such as mailing lists. It was adopted by 80,000 webmasters, and the daily page views reached 200,000.
200 1 Resigned from the Planning Commission of Ningbo, and started the entrepreneurial era. He changed various modes to make money through the Internet, and became a millionaire at the age of 24 (several times at the age of 28). one
The first bucket of gold: the dollar in the bubble period
1997, I learned to surf the Internet, obtained the qualification certificate of network operator issued by the Ministry of Labor, and sent and received emails. At that time, the number of netizens in the country was less than 600 thousand.
In March, 1998, I joined Ma Yun's China Yellow Pages, the first Internet company in China, and worked as a salesman, with a domain name registration of 2000 yuan:) I made two pages with a price of 1000 yuan, hehe, the main customers were foreign trade companies, because there were few online enterprises in China at that time, so the effect after surfing the Internet was quite remarkable.
From June, 5438 to February, 1998, he was transferred to the Planning and Economic Commission of Ningbo, and was responsible for searching financial information from the Internet.
1March, 1999, participated in the construction of Ningbo information network.
1May, 999, the first personal website "The Mystery of Women" was established. Daily visits exceed 65,438+000 IP and 8000 page views. The main propaganda method is spam, and the effect is extremely remarkable. At that time, advertisements were charged according to cpm, that is, what was the exposure per 1 0,000 times, and the average exposure of thousands of times was 1 USD. Many advertising strips can be placed on each page. At that time, American advertising companies were very trustworthy. Women's Secrets helped me earn more than $65,438,000,000 in advertising fees, mainly from combefree and agents in Jin Rui.
1August, 1999, I set up my second personal website: Who is the coolest in Chinese website (that is, website navigation), writing articles for ningbo evening news every week, recommending two websites every week, and advertising my own website by the way, with an IP of about IP500 per day. Earned about 2000 dollars.
Since the end of 1999, I have been a part-time editor of chinabyte, earning about 500 yuan every month. At the beginning of 2000, I established a securities website: Must Win Securities. The main publicity methods are forums, cn99 mailing lists and advertising chains, with daily visits reaching 5000IP, and it was rated as one of the three largest securities websites in China by fm365 at that time. This is the statistics of Tai Chi chain. This account was applied for in 2000. Later, Bisheng Securities was changed to Zhicheng Securities. This website earned about 1000 USD, 3,000 HK dollars and 3,000 RMB, mainly from 8848, Tom and Yi Bei. Later, the domain name of the website was changed to Zhicheng, which was bought from 265CEO Cai Wensheng and cost me 1 10,000 RMB. At that time, Vincent had not achieved 265, but I was very grateful to Vincent, who gave me a lot of inspiration and excitement.
In mid-2000, the Webmaster's Home Zhang Zhan website was established, providing free news codes that can be fully customized, supporting 1 offline, and providing mailing lists and other webmaster services, which were adopted by 80,000 personal websites, with a daily page view of 200,000. The number of visitors to the webmaster's home is very large, but it didn't bring me much direct advertising revenue, because the Nasdaq market has fallen beyond shape. Such a large number of visits only earned about 2000 dollars. It is more difficult to make money than a personal website. During the lowest valley of the network, the webmaster's home was attacked by hackers, resulting in the loss of the database. Because the network industry is too low, I am hopeless. Alexa's big station ranked around 1000 has died out.
1999 and 2000 earned about150,000 through several personal websites, which is my first bucket of gold.
two
The second bucket of gold: sell the advertisement to yourself
In 200 1 year, the daily visits of the stationmaster's home reached 200,000, but the monthly income was only one or two thousand yuan. I don't think such a large flow can be done without advertising. The server of the new network costs 1 ten thousand yuan per month. Where is the way out?
Nobody wants the advertisement, so sell it to yourself! This kind of large flow and media influence is equivalent to a small TV station. When I can find a good one to sell and put it on, I think of securities consultation. I was already working on a securities website to provide free securities information. I can add a paid column. After two months of trying, I found that this model is feasible. April 1, received the fee from Ningbo Information Center.
The stationmaster's home provided a steady stream of visits, and with the tens of thousands of loyal free customers accumulated in cn99' s mailing list, the visits of Zhicheng Securities Network rose immediately. In 2002, the daily visits reached 65,438+000 ip and the page views reached 60,000. Because there was basically no market competition at that time, investors' confidence was still a little, so the products provided by the cooperative consulting institutions were also good. From 065,438+0 to 04, through this website,
Selling advertisements for yourself is the second bucket of gold!
During this period, with the technical help of csdn Zeng brothers, Zhicheng Securities Network has a stable membership management system and anti-leakage system. Although I have been a website for many years, I have only used frontpage and always relied on the help of friends in the industry.
three
The third bucket of gold: seize the once-in-a-century real estate market
Since 200 1, China stock market has stepped into the abyss. The Shanghai Composite Index has dropped from 2,200,5438+0 in June 2006 to 1000 now. If the stock index distortion is deducted, it is actually only 800 points, and the confidence of investors has been lost step by step. At the same time, the competition in the securities consulting market is becoming more and more fierce, and the business of securities business is becoming more and more difficult. Often lose money for several months in a row.
On the contrary, the real estate market is booming. When I graduated from college, I had two choices. First, I borrowed 2000 yuan from my mother and opened a real estate agency. Second, I chose the latter to join Ma Yun's China Yellow Pages Company, but I am very concerned about the real estate market. During my college years, I wrote dozens of pages about the planning of real estate projects and dreamed of setting up my own "Anjia Group". When I wrote the graduation guest book, I signed it many times: Pang Shengdong, chairman of Anjia Group, hehe.
Ningbo's real estate 200 1 started. By the end of 2002, the average house price in Ningbo rose from 2,000 yuan to 3,000 yuan, which was incredible at that time. I bought a house at 200 1 with the dollars I earned in the internet bubble. Unexpectedly, less than 2 years.
I began to seriously analyze the real estate market. After several days of comprehensive analysis, I came to the conclusion that the real estate will increase by at least 1 year, so I turned all my assets into real estate.
The trend of the real estate market is even more exaggerated than I expected. By 2004, all the houses bought in the early stage had risen to more than 6000 yuan. The real estate market has seriously affected the macro-economy, and the attitude of the central government began to be tough, so I decided to start selling. In 2004, most houses were successfully sold through "hard work"
The once-in-a-century real estate market gave me the third bucket of gold.
Although I am a vested interest in the real estate market, I think this wave of real estate market has set back the average living standard of the people of the whole country for five years. I often post on Sina forum, suggesting that the central government remove the secretaries and mayors of the 20 cities with the biggest real estate increase every year! Because their sins are too deep.
The real estate market has led to the unreasonable flow of resources, which is the biggest unreasonable flow of resources since the founding of the People's Republic of China, seriously affecting the living standards of ordinary people and further aggravating the polarization between the rich and the poor. I roughly estimate that after 2065438, the real living standard of ordinary people in China will return to the state of 200 1. (This is beside the point. )
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The fourth bucket of gold
During this period, I invested in several small projects, most of which were online projects, and all of them made money. It was too messy, so I won't elaborate.
five
The fifth bucket of gold
The target is 1 year to achieve market value 1 billion, and 500 million in three years. Since the beginning of 2004, I have been looking for a good network project. First, I took a fancy to the mailing list and prepared for several months. Feng Yingjian, a well-known online marketing expert and doctor of e-commerce, promised to be the CEO of the company for a long time, but later I gave up.
In May of 2004, I discovered the astronomical traffic of hao 123, and later found that the traffic of 265 was very fast, so I bought 86 for 65,438+10,000 yuan, ready to make a website stand out. After another half year's tossing and burning, the website still has no improvement, and the traffic still stays at 65438+100000 ip, which is too far from the target.
The house has been gradually sold, with more and more cash, the stock market is getting worse and worse, and I can't find a good investment channel, and I almost went to the west to dig coal. Suddenly one day, I found a good traffic statistics system, which was developed by caoz of Baidu. Its performance is very good. I've always wanted to do traffic statistics, but I can't find a good system. I am very surprised! On the same day, I decided to buy Cao Zheng's system, invest in traffic statistics, and burn it at all costs! Because I want to know the demand! Because my business judgment should be supported by real data!
So, the year of 65438+February was born, and it has cost me more than 700,000 yuan so far, but I think it's worth it, because 1 pass can calculate what170,000 users do online every day. I believe that with my eyes, I will definitely find opportunities in these precious raw data.
At present, "Unified Statistics" provides free traffic statistics for more than 60,000 websites nationwide, with daily traffic of 65.438+0.2 billion. I believe everyone who knows the Internet knows its value.
The opportunity has been found, the complete plan has been written on paper, and I have spent millions to buy my dream domain name. I think the realization of the fifth barrel may be relatively large. Of course, it is also possible that I will lose and become poor. I have never been poor, there is nothing to be afraid of! In 1997, I rushed into the rivers and lakes, and the octave has passed! Witness IE gradually occupying the market, witnessing the birth of Sina, witnessing TOM's stock market frenzy, witnessing QQ's overall victory over icq, witnessing the bloody listing of the three major portals, witnessing the madness of online games, and witnessing the success or failure of the Internet industry for eight years! There are a few tips: