China should legislate for direct selling when it joined the wto in 200 1, and the time limit for opening direct selling was specified in its commitment to open non-fixed sales (direct selling) within three years. Therefore, the direct selling industry has to be treated with caution by the government. It is also from that time that the topic of direct selling legislation has been a hot topic in the industry. On the one hand, regular and well-run enterprises are cautious and low-key, while on the other hand, various pyramid schemes and disguised pyramid schemes are active in the name of direct sales. The chaos of direct selling in China is beyond the imagination and description of outsiders.
On June 1 65438+1October1day, the MLM Prohibition Ordinance was first implemented, and one month later, the Direct Selling Management Ordinance will also take effect as scheduled. Say goodbye to chaos and act in accordance with the law. What are the measures and reactions of direct selling parties? Our reporter visited a large number of direct selling enterprises, direct sellers and direct selling research institutions before and after the implementation of the two laws. The outlet of direct selling in China is written in their hearts, faces and feet. ...
The chaos of direct selling-the two "pushes" are not divided
Today's wealth: the noisy "Regulations on Direct Selling Management" was finally promulgated, and people in the industry cheered. However, many people are quite critical of the specific content of the regulations, and even say that direct selling is completely Chinese, and it is forbidden to ban multi-level direct selling in violation of international regulations. The promulgation and implementation of "Regulations on Direct Selling Management" and "Regulations on Prohibiting MLM" are aimed at guiding and standardizing the healthy development of China's direct selling industry. Generally speaking, the healthy development of China's direct selling industry depends on many basic conditions: the law-abiding operation of enterprises and the integrity and goodwill of rebuilding the industry; the perfection and strict implementation of government supporting measures after legislation (supervising direct selling and cracking down on pyramid selling); a good corporate culture and standardized corporate management; the correct guidance of employees' mentality and the cultivation of citizens' mature consumer psychology; and the improvement of social progress and civilization. Most importantly, the society should have a rational understanding of direct selling.
First, review the history of direct selling.
Observe the whole development process of direct selling in China, whether it is free development period (1990-1995), restricted development period (1995 ~ 1998 April) or total ban period (including transformation operation, 1998 April). It is manifested in:
(A) irrational operators-game mentality
In the irrational period of 15, most enterprises engaged in direct selling have a weak awareness of law-abiding operation and a serious mentality of playing games with national policies. The foreign direct selling enterprises that dominate the direct selling market (including foreign-funded enterprises in the later period) failed to correctly cope with the national conditions of China, refused to accept the regulation of China government policies, blindly promoted foreign direct selling business ideas, and attempted to impose foreign relevant legal systems and corporate values on China society. When the business model and interest orientation of enterprises conflict with government policies, they do not actively adjust their business behavior in good faith, but adopt the wrong attitude and practice of evading national laws and policies, and some even mislead the government and society.