At present, the unit price of self-media in the social real-time field is generally high. This is because the self-media content in the real-time field of society is often more news and timely, and it is easy to attract a lot of attention and discussion, so advertisers are willing to pay higher fees for the promotion of this field. Although the self-media content in the historical field has also received some attention, advertisers may not be willing to pay too much for it because of its relative stability and non-timeliness. Of course, the market will change at any time, and the specific situation needs to be determined according to industry trends and specific conditions.

In addition, the self-media content in the social real-time field is often more topical and hot, which is easy to lead to discussion and sharing, so it has certain advantages in attracting users' attention, which is also a point that advertisers value. With the development of social media, the self-media content in the real-time field of society is often superior in the speed of communication and influence, which also brings more business opportunities for it. Of course, the self-media content in the historical field also has its unique value, especially in knowledge dissemination and cultural inheritance, so it may have a higher unit price in specific fields.