1973 Mobile Phone Hall | Digital Culture

The future development of mobile phone history

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The well-known science and technology aesthetics was once one of the three major evaluation media in China. Although Yan Na is not as hot as Wang Ziru, it has a better image, and is more popular and accessible among digital technology enthusiasts.

The founder of science and technology aesthetics is Yan Na, whose exact date of birth and death is unknown. He was born in Harbin, born in 1980s. Nicknames are: sodium salt, 9 1 Mr. Na and Yan Na.

According to my various searches, I only know that I graduated from Yan Nawu University with a master's degree, and my undergraduate major is unknown, and my postgraduate major is unknown. I have drawn cartoons and created illustrations of Tibetan mastiff series by People's Literature Publishing House.

People who have paid attention to the aesthetics of science and technology must have three questions: Is Yan Na married? What year was Yan Na born? Is the aesthetics of science and technology still recruiting people?

This paper will try to restore Yan Na's hard evaluation road, and try to answer the first two questions through logical reasoning in the clues of the Internet, and the part involving privacy will not be revealed too much.

There was little information about Yan Na in the early days. I accidentally found Yan Na's online name and post, and found that Yan Na had participated in the contest of Strong Comics magazine.

The entry is "Don't forget that you are No.9", and a double ending is carefully designed, as well as a signed gift from Nabal, the author of the comic book "Aircraft Carrier".

20 18 July, Yan Na published the manuscript "Don't forget that you are No.9" on the Internet, with a total of 70 pages, and indicated that the main manuscript was completed on 1996.

This also proves that the above-mentioned Yan Na's screen name and post are my own, and the specific screen name information will not be disclosed.

In the video of science and technology aesthetics, Yan Na has been wearing a gray sweater, and the heads of Weibo and WeChat have not changed. In the early days, Yan Na always carried a Moto360 watch.

When shooting video, you always need a tripod, then count 1...2...3 ... 4 ... 5...6 ... 7 ... 8 ... Find the focal length, and say to the camera: Hello, I'm Yan Na, welcome to the aesthetics of science and technology.

February 20 13, the first evaluation video of science and technology aesthetics was launched. At that time, Yan Na was a graduate student of Wuhan University. At the same time, Peng Lin released the first video on October 30th, 20 12/kloc-0, while Wang Ziru has been filming for two years.

Popular Software interviewed Yan Na, an aesthetic of science and technology, and asked, "In-depth evaluation of the original L36h Xperiaz". This is your earliest video on Youku. Can you tell me about the opportunity to shoot this video?

Yan Na: Actually, the process is very simple. At that time, there were not so many detailed comments on mobile phones on the Internet, and in many cases, only the introduction of similar advertisements published by some official media could be seen.

But when I actually bought this phone myself, I found that the feeling of using it was quite different from that reported in those articles.

So I hope to share my feelings with you. At first, I wrote some graphic comments, but many aspects of electronic products are difficult to express in words. Finally, I found that video is the best way to express it.

So I learned to make video clips bit by bit from scratch, and it took me about a month to complete the first episode of the video.

In the waterproof test of this video, there is a little boy who can't speak yet. His estimated age is around 1. Many people speculate and even advertise this Yan Na child everywhere. We will discuss this problem later.

On September 5, 20 13, Science and Technology Aesthetics WeChat was launched on the official account of WeChat. The first article is: "Sony's internal report shows that Xperia Z 1 has outstanding camera ability", and the reading volume of the early WeChat official account articles is around 100.

By the end of 20 13, the total broadcast volume of aesthetic videos of science and technology exceeded100000.

Before Yan Na announced the lockout in 20 15, almost 100 sets of various digital products were completed in Yan Na, and the shooting environment was also very poor. Residential areas, hotels, roadsides, parks, shopping malls, swimming pools, and even Harbin are still shooting outdoors in stormy winter.

Yan Na's early videos are often out of focus, with noisy voices, leaves flying all over the sky in the wind, Xiong Haizi kicking his equipment, aunt dancing and chatting behind, passers-by A, B, C and D casting strange eyes from time to time, and Yan Na sometimes making some boring jokes.

For early digital commentators, they are not short of audiences, and they are not worried about insufficient traffic. They lack funds most, such as Peng Lin, Yan Na and Wang Ziru.

During the three years from 2065438+02 to 2065438+05, Yan Na was sponsored by manufacturers, invited by manufacturers to attend the conference, and wanted to invest, but all of them were declined by him.

Yan Na's salary of 2000 yuan in Beijing is really unsustainable. While buying equipment at your own expense, you borrow it from netizens, even go to the store, or lick your face and borrow it from manufacturers.

When people are young, they have an idealism, which is full of motivation, ideas and persistence. However, with the increase of age and experience, we will understand that only by earning money can we do what we want to do.

In August of 20 14, Yan Na also moved to Beijing and lived in a dormitory of 68 buildings. At the same time, in August of 20 13, a new member of science and technology aesthetics came: Zhu Haizhou.

Many people think that it is wrong for Zhu Haizhou to leave his post in science and technology aesthetics and then jump to hammer technology.

Zhu Haizhou has a cooperative relationship with science and technology aesthetics. Zhu Haizhou has his own job, and evaluation is a sideline. After work, he makes some videos and sends them to the Science and Technology Aesthetics Channel, which is a remote submission.

How can you see it? In the evaluation video of Aesthetics of Science and Technology, the shooting, radio station and background of the same product Yan Na and Zhu Haizhou are obviously different.

Secondly, the official account of WeChat, the early science and technology aesthetics, was updated only once every few days and a half, and it was 20 17. If they had done the evaluation together, the official WeChat account would have been on the right track.

So adding hammer is actually Zhu Haizhou jumping ship. On may 18, hammer released nut R 1. Six days ago, Zhu Haizhou announced to join the hammer, which was also ridiculed by netizens: in ancient times, there were only 5 15 hammers.

20 14 Yan Na, an outstanding painter, showed the video of two protagonists in the hit TV series You from the Stars he drew with Samsung Galaxy Note3 mobile phone.

Since then, Yan Na has shown his paintings in live broadcast rooms and videos many times. Some of his works are as follows:

On October 2014110, the team of science and technology aesthetics was invited to Harbin Institute of Technology to communicate with students. In fact, Yan Na is alone.

In this exchange, Yan Na talked about his views on the digital technology industry and his understanding of products. Even now, many viewpoints and angles still have guiding and reference significance.

2065438+On May 1 May, 2005, Yan Na released the last part of the fourth season, and compared the iPhone6, Note4, Z3 and 930. At the end of the video, Yan Na reviewed his feelings since he made the video, and said that he was about to stop.

This news made many people unhappy during the Qingming holiday, and discussions began everywhere on the Internet. There are also many questions in Zhihu: What do you think of Yan Na's farewell?

Many people are very excited at the Post Bar and Zhihu. Some people want to donate money, some people propose crowdfunding, and some people directly transfer the money to Yan Na to show their support.

Later, in the voice push of WeChat, Yan Na expressed his situation. After 13 announced the lockout, Yan Na also made his own Q&A on the Zhihu.

The announcement of the lockout has brought a lot of attention and traffic to Yan Na.

On May 30th, 20 15, Bi Li had a live interview with Yan Na and the host Mao Zi sent by Bi Li.

Since then, Yan Na has been invited to exchange and share with universities.

20 15 in may, Yan Na went to Tsinghua University.

2065438+In June 2005, Yan Na went to Heilongjiang University.

Yan Na went to Shanghai University of Science and Technology.

In these exchanges and interviews, Yan Na summed up the reasons for the lockout as two points.

(1) Insufficient funds, no money to buy equipment, no money to build a team.

(2) In the future development, we have not found a reasonable way to make profits.

During Yan Na's suspension, the exchanges between these universities played a great role in the development of science and technology aesthetics. They not only shared their thoughts on digital technology, but also shared their feelings about self-media entrepreneurship. No matter what, they all export the charm and value of Yan Na and the aesthetics of science and technology.

At the same time, Yan Na has more time to think about how to do science and technology aesthetics in the future. In this process, Yan Na, Peng Lin and Wang Ziru all chose different directions, only pros and cons, not right or wrong.

This kind of personal charm and influence is difficult to spread and accumulate simply by making videos, because there is no opportunity for dialogue. When the video is circulated online again, the recognition of fans and viewers will be further improved.

For entrepreneurs, too many qualities and abilities are needed, one of which is speech.

Then, let's make a reasonable deduction from the above questions. Before reasoning, we have to talk about one thing, because there is important information in it.

On 20 15, Yan Na posted his experience of returning to Wuhan University to participate in the defense on WeChat.

Yan Na laughed at herself. When he answered, he said: Hello, judges and teachers, I'm Yan Na, and welcome to the aesthetics of science and technology.

This paper introduces four flagship matchups of 20 15. If you don't mind, you can put my paper on the desk. ......

Yan Na attached a photo of his ID card to this tweet, which confirms that Yan Na was born in 1980.

All right, here we go. Based on the information I mentioned above, we now get the following confirmation information:

(1) Yan Na was born in the 1980s.

(2) Yan Na graduated from 20 15 with a master's degree.

(3) Yan Na started shooting on 20 13.

(4) Yan Na shoots videos while working.

(5) Yan Na filmed videos in Beijing and Harbin.

(6) Yan Na is a graduate student.

A few pieces of information together, you will find that Yan Na is working, filming, studying as a graduate student, and has a child. He is filming in Beijing and studying in Wuhan, not in the same place. Why is he busy?

There are two explanations: one is that Yan Na is an on-the-job graduate student who studies after work, and the other is that the full-time graduate student in Yan Na is relatively idle, allowing him to go out for work practice.

Keep this information for the time being, and now we have to solve the following two problems:

First, is the child in Xperia Z 1 video Yan Na?

According to this poster's id and related links, you can jump to the official Weibo of Science and Technology Aesthetics, and the link and user ID information here can also correspond to the cartoon post published by Yan Na earlier, so the information should be reliable.

To sum up, children are different in age and sex, so it can be ruled out that the children in the video are not from Yan Na, unless there is more than one child from Yan Na.

2. When was Yan Na born?

(1) According to the above table, Yan Na's daughter was born in 2007. However, according to the legal marriage age of men in China, it is 22 years old, which is backward. Yan Na should not be born later than 1985, otherwise it is illegal to give birth.

Therefore, Yan Na's real date of birth should be between 1980- 1985. Combined with the above-mentioned 20 15 master's degree in Yan Na, Yan Na should be between 30 and 35 when he graduates.

According to the normal pace of going to school, it is impossible for the average person to be at most 25 or 26 years old after graduation, and the age after graduation is between 30 and 35 years old.

Based on all the above inferences, let's draw a conclusion:

Yan Na is married, and Yan Na's date of birth is between 1980- 1985. He is a postgraduate after working in Yan Na.

This is the information about Yan Na that we infer from Internet information. The above inference is only based on Yan Na's early posts. If you need to consider the authenticity of the post, or my reasoning logic is wrong, that is another matter. (In order to ensure privacy, ID, link and contact information are not disclosed. )

Yan Na's shutdown time was not long, strictly speaking, it was about five months, during which several videos were downloaded. The real recovery is June 5438+ 10, and it is obvious that Yan Na has found a direction and team.

This is the updated video of Yan Na after the shutdown. The word "people" has been added to the title, and some of the resigned employees are employees of science and technology aesthetics. Later, this series intermittently updated some interviews with people.

Besides these, the return of Yan Na brought about 65,438+000 seconds of public investigation, live broadcast and information. In the second half of 2065, at 438+06, Yan Na began to broadcast live, and the shooting environment and equipment also changed, which should be an investment.

Yan Na's vision for the future of science and technology aesthetics is this: everyone tests+news information+live broadcast+evaluation video, which makes a good distinction between content and profit.

It is widely rumored on the Internet that Lei Jun's evaluation of the empire is a joke. After reading the development history of my evaluation organization, you will understand that zealer has lost Lei Jun's investment, and Xiaomi completely withdrew from love in 20 14.

In the above picture, Venus Venture Capital, a subsidiary of Xiaomi Group, holds 2.06% of the shares in Geek Park, ranking 10th among shareholders, so it is impossible to control Geek Park. Geek Park Zhang Peng holds only 15% of the shares in Science and Technology Aesthetics, and the actual controller is Yan Na with 85% of the shares, which is basic economic common sense.

The picture comes from the misty pavilion in Zhihu.

At the same time, the aesthetics of science and technology and Yan Na began to appear in various press conferences, live broadcasts, interviews and programs.

In the live broadcast, Yan Na has all kinds of tricks. In addition to experiencing all kinds of new products out of the box, there will be answers to all kinds of questions, and Yan Na will further emancipate his nature and be absurd.

The content of the live broadcast also feeds back the content of the video channel, and some extraordinary experiences and fans' questions and answers are edited separately to form new video content, which reduces the creative cost.

These practices of science and technology aesthetics have also changed the mentality of some fans. Yan Na is more and more like an entertainment anchor, and the videos of the Science and Technology Aesthetics Channel are more and more fancy.

In the second half of 20 18, Yan Na newly built a "no-fly time and space" channel and began to evaluate running shoes and sneakers. Because there are more male groups in the digital evaluation, the new business developed in Yan Na is progressing smoothly.

20 19 10/9, and 19, science and technology aesthetics was rated as one of the top 100 UPs, which is actually a very impressive achievement.

The audience of digital area is very small, and it is precisely because of Yan Na's so-called "fancy" video content and personal image that the former 100 UP owner can be obtained, because it realizes the combination of living area and digital area, and the user bases of both groups are very large.

Yan Na's channels are gradually split into four channels: aesthetics of science and technology, everyone's test, no-fly time and space, and information 100 seconds. By the end of June, 2002/kloc-0, the number of fans of the four channels of science and technology aesthetics was 3.64 million+560,000+130,000+130,000 respectively.

As of June, 20021year, the development of early juvenile evaluation media was different, and the attributes I mentioned were relatively free, taking the fans of Bili Bili as an example.

Science and technology aesthetics, 3.64 million, has the strongest personal attributes.

Akg, 654.38+0.08 million, has the strongest professional attribute.

Zealer China, 830,000 yuan, has the strongest platform attribute.

Yan Na and aesthetics of science and technology, video is the most life-oriented, relaxed and personalized. You can think it is entertaining, but aesthetics of science and technology has the highest public acceptance and a wider audience, and Yan Na's personal brand value is also relatively high.

The development model of science and technology aesthetics has both advantages and limitations.

Advantage 1: the profit model is stable. Through the unpacking experience of the product in everyone's test and live broadcast, the problem of video just eating is avoided. Yan Na answered this question in the live broadcast: the products of unpacking experience in the live broadcast room are paid for promotion, which solves the problem of media rationality.

Advantage 2: The duration of live broadcast is different from that of ordinary video, online viewing, large traffic, many products, short production cycle and higher income than simple video. This can be seen from the fact that Yan Na has not made second-hand products and accessories, and there is enough income only from the aesthetics of live broadcast technology.

Disadvantage 1: Relying too much on Yan Na's personal image, if Yan Na is absent, the video content richness and viewing volume of science and technology aesthetics will be greatly reduced.

Disadvantage 2: the live broadcast time and production cost are low, and it can be edited into multiple videos for distribution. At the same time, the source of profit is considerable, which will lead to laziness in creation. The performance is that the comprehensive evaluation of digital products by science and technology aesthetics is less and less, which is limited to some popular products and four flagship series.

I have counted the latest 80 issues (data in 2020) of the technical aesthetics channel. Among them, less than 10 of the product evaluation videos are made by shooting a single scene, and the remaining 60 videos are secondary processing of live video recording, two-minute viewing of the press conference and several minutes of unpacking experience videos.

Of course, we should treat it calmly. Live unpacking is a unique mode of science and technology aesthetics, which also determines its characteristics. There is no right or wrong, only pros and cons.

When we are poor, we hope they can earn money as soon as possible.

It's just right to scold them for forgetting their original intentions when they have money.

No matter which field, people are full of energy, unlimited creativity and active thinking when they are young, and one can travel all over the world.

But there will always be a time when you run out of energy. When you have a family, children, elderly parents and employees ... you can't create as recklessly as you did when you were young.

Instead of mocking others how to lose their original heart.

It's better to learn how others shine.

Welcome to pay attention to [1973 mobile phone hall]

Welcome to pay attention to [1973 mobile phone hall]

Most of the pictures come from the Internet.

Most of the data comes from the Internet.