Bill Gates' success story 1: He has a unique vision and never misses any opportunity to make money.
The whole world knows that Bill Gates is definitely not a leader in professional technology, but in the end he became the richest man in the world. Bill Gates never misses an available business opportunity. He can see wealth that others can't. This makes him very different from any previous business tycoon: in the past, the power of tycoons was usually limited to a certain industry, but with the influence of software, Bill Gates extended his tentacles to all aspects of our lives.
In Ingata, an encyclopedia published by Microsoft itself, the explanation of Bill Gates' achievements is: "Most of Bill Gates' achievements lie in his ability to turn his vision of science and technology into a marketing strategy and integrate his sensitivity and creativity in science and technology. "This kind of praise for Bill Gates is beyond praise, but through the aura of praise, we should also see that Bill Gates is also a mortal. However, he is very smart, with extraordinary business vision and keen business vision, and he is eager to seize every possible opportunity and turn them into wealth.
Bill Gates can become the spokesman of the world information industry, not only because of his innovative ability and rich knowledge, but also because of his extraordinary market intuition, business practice and outstanding marketing ability. He can see wealth that others can't see, which is a good quality of venture capitalists. Although Bill Gates is not a venture capitalist in a strict sense, he has the basic qualities of a venture capitalist inadvertently.
Be good at capturing business opportunities, and quickly use these business opportunities to seize the market, squeezing opponents to almost nowhere. He successfully occupied the commanding heights of the information industry with his excellent market vision and extraordinary business strategy. The insiders expressed their great pain helplessly: all the wealth in the market was occupied by Bill Gates. "The best market is the market without Bill Gates. Unfortunately, in the information industry, his figure is everywhere. "
It is not an exaggeration to attribute Microsoft's success to riding the huge chariot of the blue giant IBM, but it is not just luck. Bill Gates has a unique vision, seeing the far-reaching impact of the transaction with IBM, and he is very aware of the huge wealth behind it. He knows that with the operating system, a common platform can be established, which will change the historical trend of personal computers. "We write programs and sell software crazily, and we have little time to do other things. Fortunately, our customers are avid computer enthusiasts and will not be affected by weak functions, simple manuals and advanced user interfaces. This is the state of computer software at that time. " "Some companies sell software in a plastic bag with a manual and a phone number (you can call this number to find it? Technical support? )。 For Microsoft, when a user calls to order a certain software, who receives the call? Delivery department? . They have to run to the back of the office to copy a disk, put it in the mail, and then go back to their seats to continue coding. " Bill Gates described his initial entrepreneurial experience like this.
Even in a fairly small software workshop, Bill Gates did not give up the pursuit of wealth. 65438-0975 When Albuquerque was preparing to set up a company, he bargained with his first partner, Allen, about the distribution of wealth. With the advantage of source code writing, Bill Gates holds 60% of the shares. A year later, when they actually signed the agreement, Bill Gates negotiated to increase his own shares. Allen, who is more easygoing and gentle, is naturally a little less. Therefore, Bill Gates owns 64% of Microsoft. This is one of the earliest proofs of Bill Gates' perseverance and irresistible power in firmly grasping wealth and business opportunities. Although it doesn't make much difference for Bill Gates to have a few percentage points more or less, Bill Gates believes that every percentage point is worth fighting for.
After Microsoft announced the listing of its shares, Bill Gates never gave up the opportunity to bring huge economic benefits to himself and the company in the near future. He began to sell stocks to group buyers non-stop.
During this stock promotion trip, Bill Gates stayed in eight cities around the world on behalf of the company within 65,438+00 days, including the World Trade Center in New York and the World Financial Center in London. Although it was a little tiring for Bill Gates, in order to sell his stock at a good price, Bill Gates not only stayed in these cities, but also gave speeches in each city, making the promotion venue as lively as a holiday dance.
When his plane landed slowly in London, England, Bill Gates and his party were warmly welcomed by the British: a grand dinner was held in annabi, which was a typical gathering of British gentlemen. Gentle and enthusiastic, a dance was held after the meeting. Bill Gates enjoyed the whole night.
Bill Gates' hard work also brought back a lot of money from investors. 1986 March 13, Microsoft shares went public with an opening price of $265,438 +0 per share. On the first day, * * * traded 3.6 million shares, which was a great success. At noon, about thousands of shares are traded every minute. At the final closing, Microsoft shares rose to $29.3 per share. In other words, within one day, Microsoft shares appreciated by more than 40%.
It can be said that the stock exchange market that day became the world of Bill Gates. Almost all investors who came in and out of the trading hall bought Microsoft shares, while others were left unattended. In this battle, Bill Gates became the world's top rich club worth hundreds of millions. In the rich history of entrepreneurs all over the world, I'm afraid Bill Gates is the only one who can gather such fabulous wealth in a short time.
For a successful businessman, the vision of making money is very important. Bill Gates undoubtedly has this basic quality, so the wealth and prestige of Microsoft and Bill Gates are also rising. Now Microsoft's leading position in the software industry has been unshakable. Bill Gates has been the richest man in the world for more than ten years, and no one has wavered.
Bill Gates' success story 2: Amazing courage, daring to take risks and gamble.
Risk refers to any danger that may occur in the future. Risk is a very attractive unknown. It may turn into glittering gold one day in the future, or it may make us lose everything. But if there is no risk, then there is nothing.
I wonder if you have heard of roulette. For a gambler who believes in gambling, a big bet may mean a big loss or a big win. Bill Gates is not a gambler, but he dares to take risks and bet heavily. And this is the key to his success.
For business people, it is sometimes difficult to choose. Bill Gates also saw it once. In the market tide of whether to develop 16 bit chips, he doesn't know what to do.
It's like a gamble. See what machine Bill Gates is betting on. At that time, there were 8086 chips, Z-8000 chips and Motorola 68000 chips. It's hard to tell who will be the final winner. Like all businessmen at that time, Bill Gates made a bet on it to be on the safe side, but failed to achieve record sales.
Among them, UNIX2-000 chip was considered to be more promising at that time. It was created by Bell Laboratories of AT&T Company near 1969 in C language. Its characteristic is compatibility, unlike some special operating systems, which must be used on special machines. Theoretically, UNIX can run on any computer.
Because AT&T transferred the education license for free, academic institutions around the world quickly praised UNIX2-000 as the industry standard. At the same time, there is a UNIX craze all over the world.
Bill Gates knows that whether he continues to cast a wide net or finally makes a big bet on UNIX2-000, it will be difficult to stand out. So he finally chose IBM's 8088. At that time, although IBM was the boss of the computer industry, the 8088 chip developed was not easy to sell. Bill Gates bet all his bets on 8088. At that time, this was undoubtedly a crazy gambling behavior. At least he should bet both chips to prevent risks. But Bill Gates firmly believes that his adventure will definitely pay off.
While everyone is watching coldly, Bill Gates has already started to act. 1980, Bill Gates and IBM began to cooperate to develop personal computers, and the chip used was naturally 8088. With the efforts of Microsoft and IBM, they succeeded. With the introduction of DOS system, this chip was immediately favored by customers. Bill Gates won, and his adventure was richly rewarded. This result surprised both Bill Gates and Microsoft. This is a $600,000 software transaction. This laid a good foundation for the rapid accumulation of Bill Gates' wealth.
Risk for business people is like the probability of a surfer who often sails in the sea encountering a storm. You don't have to take risks to succeed. This is especially true in an emerging industry. The development process of computer industry, like the automobile industry in 19 10 and the aircraft industry in 1930s, experienced fundamental and often chaotic technological and commercial changes before it matured. The word "mature industry" means less risk. However, in developed industries, although sellers are close to equality in most fields, risking that information technology can change the rules of the game is the best way to break through products and markets. A basic distinguishing sign of the victory or defeat of the competition is the different ways in which companies use the network to work.
Not only the computer industry, but also any industry needs the spirit of adventure, and only by taking risks can we get more wealth.
Bill Gates' success story 3: Stay ahead of the times and always stay ahead of the times.
Acceleration, acceleration and re-acceleration are the remarkable characteristics of this information age. Wealth is acquired by buying time. In the modern society that makes people vomit blood, time is money. In Bill Gates' view, the importance of time is indescribable.
If you want to be ahead of the times, the best way is to be a leader of the times, and then you will always be ahead of the times.
June, 1973, at Harvard University. 18-year-old Colette met an American boy his age. He had a baby face and blond hair. In the second year of college, the young man invited Colette, who dropped out of school, to develop 32-bit financial application software, because the textbook had solved the problem of carrying system path conversion at that time.
This is a question that Colette never thought about, because he came to study, not to play. In addition, their tutor, Dr. Mills, only taught a little about the Bit system. It is impossible to develop Bit financial application software without learning all the knowledge of the university. He politely refused the invitation of the young man.
10 years later, Colette became a doctor of computer science at Harvard University. This blond boy who dropped out of school entered the list of billionaires in Forbes magazine this year. 1992, Colette continued to study hard and obtained a postdoctoral degree; The American blond boy's personal wealth is second only to Wall Street stock tycoon Warren Buffett, reaching $6.5 billion this year, becoming the second richest man in the United States. 1995 when colette thinks she has enough conditions to develop 32-bit financial software; Blonde boy has bypassed the Bit system and developed Eip financial software, which is 1500 times faster than Bit software, and occupied the global market within half a month. This year, he became the richest man in the world, and the name "Bill Gates" representing success and wealth also resounded around the world.
Always being in the forefront of the times is the secret of Bill Gates' wealth accumulation and the secret of Microsoft's dominance. In this world, many people think that only with profound professional knowledge can they start a business. However, in the history of world entrepreneurship, few people have profound professional knowledge before they engage in invention and creation. Many rich people in the world aim directly at their goals when their knowledge has accumulated to a certain extent, and then supplement their knowledge as needed in the process of making money. Entrepreneurship sometimes depends on an opportunity. If Bill Gates had learned all the knowledge before he founded Microsoft, would he become the richest man in the world?
In the world, creating wealth seems to have such an irrefutable truth: if you wait until all conditions are ripe to do something, then he may have to wait forever, and wealth may slip away from him, so you must always go ahead.
Fear of failure is the psychological reason that urges Bill Gates to stay ahead of the times forever. Although he is the richest man in the world, his fear of failure still drives him to pursue higher achievements. In an interview with 1990, Bill Gates told reporters: "I am afraid of failure, absolutely afraid. Every day I walk into this office and ask myself: Are we still working hard? Has anyone passed us? Is this product or that product really good? Can we add some oil to make things better? "
This kind of words comes from the mouth of ordinary people, which may make people feel nothing, but Bill Gates is different. He likes speed, and he likes the feeling of flying. He likes sports cars and yachts. He owns two Porsche cars and two yachts, although he has received many speeding tickets.
2/kloc-0 At the beginning of the 20th century, Bill Gates continued to advance at his own speed. In the late 1990s, Microsoft invested billions of dollars in American cable TV and telecommunications companies, and dispersed its R&D efforts in many fields, including MSN Internet Business Department and many consumer Web services. Of course, Microsoft knows where its wealth comes from and has stepped up its efforts to sell software. Although Microsoft is excellent in application software, PC software and operating system, Bill Gates has never slowed down. In the past 10 years, Bill Gates and Microsoft have tried in different directions. The frontier gave him a taste of the sweetness. When establishing an internet company, Microsoft sold Expedia for $654.38 billion, while the cost of establishing it was only $70 million, which was a very proud achievement in Bill Gates' entrepreneurial history.
Whether in the field of operating system or set-top box, Microsoft has successfully occupied the global market and become the first in the world. In the field of mobile phones, Microsoft is now catching up. In the field of video games, Microsoft is not inferior. Take the lead in letting Microsoft occupy the right position at the right time.
Now Microsoft has launched CarPoint and XboxCarPoint, of which 500,000 tablets were sold in the first year. Gates hopes to realize their dream before 20 10, that is, at any time and any place, you can make all kinds of devices work together and get the information you need quickly without spending a lot of time transmitting information between devices.
The embryonic form of this idea has begun to appear. Microsoft's WINDOWSXP Media Center Edition is a special software that allows people to enjoy their digital photos, music and videos in the room. It has become the sharpest weapon for Microsoft to occupy all users' living rooms. Microsoft hopes that this system can spread all over the human world like DOS, Windows and other operating systems.
In 2007, the dream of Bill Gates continued, so did the dream of Microsoft, and so did the dream of mankind. As a leader, Bill Gates is looking for a broad road to the top of wealth with his profound and wise eyes.
Bill Gates' success story 4: If you hitchhike, you must pay the necessary price.
The shortcut to making money is to cooperate with successful people. As the saying goes, it is easy to enjoy the cool under a big tree. Working with successful people is like hitchhiking, which can greatly shorten your trip, even if it is an unequal treaty.
In business, 1+ 1 is not only equal to 2, but sometimes even greater than 2. Bill Gates is well aware of this unspoken business rule and is constantly looking for his own partners. Among them, Bill Gates has the most foresight and strategic decision-making, which is better than riding in the car of the blue giant IBM. This successful cooperation can be traced back to the 1980s.
1one day in August, 980, someone at IBM called Bill Gates and said that two people wanted to see him and asked him to arrange a time. Bill Gates doesn't think this is just an ordinary business negotiation, because IBM has discussed with him about buying software before. And he happened to have an appointment that day, so he told the caller that it was ok to meet, but only next week. The other party ignored his words, saying only that the two men were special envoys of IBM and would fly to Seattle in two hours.
Bill Gates never dreamed that someone from the famous IBM company would send a special envoy to visit. He immediately realized the importance, so he did not hesitate to cancel the original appointment and prepared for the IBM special envoy.
The global international business machine company IBM was founded in 19 1 1. In the 1920s, it was the largest watch manufacturer, and later it developed into an electric typewriter and dominated the market. This company started to operate computers from 195 1. By the 1970s, it controlled 60% of the computer market in the United States and most of the European market. Because thousands of managers in this company wear blue uniforms all over the world, they are called "blue giants".
By 1980, IBM had 340,000 employees, taking the lead in the field of computer hardware manufacturing, accounting for more than 80% of the large computer market. Moreover, their software has always been designed by themselves and does not depend on software design companies such as Microsoft. This is why Bill Gates didn't have much enthusiasm for IBM at first.
So, why should IBM send a special envoy to "look down" on Microsoft, a small company? It turns out that IBM has been committed to developing large computers and disdains micro personal computers. When the microcomputer market flourished, IBM realized that it had made a big mistake. In order to catch up, the company's decision-making layer intends to acquire Apple with the best development potential. However, Apple is getting more and more lucky and has no plans to sell it. So IBM decided to implement the "Chess Plan" and set up a committee to develop personal computers. Committee members studied the experience of Apple and other companies in this field in detail and drew two conclusions: first, encourage and support independent software development companies to develop a large number of software; First, establish an open architecture to drive the development of a large number of software companies. The Committee decided to go this way. This is equivalent to changing all the "self-reliance" traditions of IBM in the past. In order to create momentum for future publicity, the Committee decided to secretly cooperate with other companies to achieve a blockbuster effect.
Among many software companies, IBM's "Chess Project" Committee found that Microsoft was particularly eye-catching. Its BASIC software, including BASIC, has become a standard in the field of microcomputers, and its product sales have doubled every year, showing a strong development prospect. So the Committee decided to contact Microsoft, which was the first scene.
Although Bill Gates is not sure of the exact meaning of that phone call, it must be a big deal to know it. To be on the safe side, he asked steve ballmer to discuss with him. Ballmer couldn't guess what IBM's intention was. But he also believes that the arrival of the IBM envoy should be taken seriously.
On the day of the meeting, they were neatly dressed, which is really rare in Microsoft. In Microsoft, people usually wear T-shirts, slacks and Nike sneakers. Maybe it's because I'm not used to wearing a suit. Bill Gates' suit is very inappropriate and has no style. So at first, sams and Harrington, special envoys of IBM, thought that Bill Gates was just a small employee of Microsoft.
But soon, their ideas changed. They think that Bill Gates is the greatest and smartest person they have ever met. This is called "an expert will know if there is one when he reaches out."
Ballmer also attended the meeting that day. Before the meeting, they were asked to sign the agreement of IBM. According to the agreement, neither party may disclose patent information or the secret of cooperation with IBM, but it is free to disclose unrestricted content in the discussion.
For the sake of confidentiality, sams and Harrington didn't disclose IBM's "chess plan", only hinted that IBM was considering some kind of project, which might be a card like another computer, and said it was an urgent task.
Although sams has a lot of information about Microsoft, he didn't expect that Microsoft already has 40 employees and a beautiful office. He knew the situation of Microsoft several months ago. He really didn't expect this small company to develop so fast. Sams thinks that Microsoft can successfully produce software for IBM, but he is still worried about whether it can deliver the goods according to the date proposed by IBM.
Samster, don't worry about safety. In his view, with the technology of Bill Gates and others, it is easy to steal one or two IBM technologies. To this end, he asked Bill Gates to reduce the danger in this respect.
When sams and Harrington returned to IBM, they knew Microsoft like the back of their hands, and they were sure that these young people were really capable of doing great things.
Bill Gates was both surprised and surprised at IBM's initiative to ask for cooperation. This is the biggest customer in the American computer market, and it is really a great thing that a small software company can do business with it. Look at IBM again, whether it is economic strength, technical strength, management level or market image, it has shown great grace. But Bill Gates still didn't know what the cooperation project was, because the special envoy of IBM didn't explain it.
1980 16 In August, IBM finally decided that the cooperation project was to develop 8088 chips. Earlier, IBM also sent three pages of official documents to Microsoft, explaining in detail the temporary terms that Microsoft should fulfill its confidentiality responsibilities.
The document stipulates that Microsoft shall not disclose confidential information of IBM to a third party and must take measures to prevent leakage; IBM can check Microsoft's performance of confidentiality responsibility at any time without notifying Microsoft in advance. In addition, the agreement also stipulates that IBM is unwilling to accept Microsoft's confidential information, so it does not assume confidentiality responsibility. The biggest beneficiary of this temporary clause is obviously IBM, while Microsoft has lost many rights, and a slight mistake will pay a great price. If Microsoft inadvertently reveals the secrets of IBM, it will bear legal responsibility; Microsoft's secret was used by IBM, and even the lawsuit could not be fought. Although Bill Gates knew it was an "unequal treaty", he signed it gladly. Because he knows that unless he doesn't want to do business with IBM, there is no room for bargaining.
Bill Gates not only has a unique vision, but also is quite wise, because Bill Gates knows that only cooperating with the strong is the shortcut to Microsoft's success and the fastest way to create wealth.
Thanks to the efforts of Bill Gates and IBM, 198 1 On August 2nd, 2008, IBM announced the appearance of a new personal computer and exhibited its first sample.
The machines on display have disk drives and only 16K memory. The initial bid was 1565 USD, and the price rose to 6000 USD through auction. However, there are not many applications provided randomly, including only an ordinary extended program. A word processor, the most critical operating system has not yet been introduced. At this time, Microsoft is accelerating the development of a new version of DOS.
This is a sensational event, which was immediately widely reported by the American press, and experts and scholars also commented on it. The influential Wall Street Journal said: "IBM has entered the new industry of personal computers with a brand-new attitude. Experts generally believe that this blue giant can dominate this industry within 10 years. " It also said, "IBM's products can handle bigger problems better than competitors' products, and can express information in a clear and clear image. "
Two months later, IBM's personal computers began to be officially sold in stores. Its first model was equipped with a disk drive and 64K memory. In May of the following year, it introduced another model with two disks and 320K memory. According to industry analysis, the personal computer developed by IBM should be regarded as the third generation product. The first generation of personal computers should be Alta 8080 from Microtools and Ranging Systems and other similar imitations. The second generation personal computer should be an 8-bit microprocessor model produced by Apple and Tandy. , whose read-only memory (ROM) contains BASIC language. IBM's products are 16-bit microprocessors, which are developed for professionals.
IBM's computer has won the market with its open standards, and its hardware has actually become the actual standard in this field. Its main sales target is no longer amateurs, but various professionals. Moreover, the company's publicity is also very successful, using the pattern of roses, which makes people feel happy and friendly. Soon, orders flew in like snowflakes, and the production scale of the factory continued to expand, but it still could not keep up with the market demand. A year later, the company sold more than 65,438+03,000 computers and earned $43 million. In another year, the sales of computers have exceeded 500,000 units. Powerful Hewlett-Packard, Digital Equipment Company, Texas Instruments Company and Xerox Company were all driven out in the computer market because their machines could not compete with IBM in compatibility.
Bill Gates said: "Users bought an IBM personal computer with confidence." From 65438 to 0982, software developers began to throw out applications running under this operating system. Every new application program enhances the potential of IBM personal computers to become the de facto industry standard. Soon, most of the new and best software, such as Lotusl? 2? 3 is written on the platform of DOS. Mickey Kappa and Jonathan Sachs created Lotusl? 2? 3. There has been a revolution in watchmaking software. The product VisiCals designed by the inventors of spreadsheets Dan Brick and Bob Frankston deserves great praise, but Lotusl? 2? It was eclipsed as soon as it appeared.
The success of IBM is the success of Bill Gates. Since then, the competitive pattern of American computer market has turned a brand-new page.
Apple, a powerful company, expressed its congratulations to its competitor IBM in this way. It published a full-page advertisement in the Wall Street Journal, including the following sentences: "Apple welcomes IBM", "Putting the power of computers in the hands of individuals may improve their work, thinking, study, communication and the way they spend their leisure time", "We expect to make great achievements from competition, which will make the United States. This is a rather bitter congratulations. John Scully, president of Apple, joked, "It's like a red little red riding hood welcoming wolves and a big cock welcoming weasels. "They saw the future of IBM and the challenges they faced. However, Apple is not mediocre. It must gain a foothold, develop new products and beat IBM.
Bill Gates summed up the basic reasons for IBM's success. He said: "IBM will become the mainstay of the personal computer industry only because it has strong enterprise vitality, can attract a large number of creative talents and promote its open structure. IBM has set these examples. " He explained IBM's situation at that time with an image metaphor: "In the computer industry, IBM is the king of a mountain. Competitors find it difficult to compete with IBM in high-quality research and development. If a competitor tries to climb a mountain, IBM can concentrate on stopping it and make it almost impossible to climb. But in the vicissitudes of the personal computer world, IBM's position is like a marathon leader. As long as the leader keeps the original speed or runs faster than others, he must always be ahead, and other competitors have to chase after him. However, once he relaxes or stops working hard, others will surpass him. What's more, for other long-distance runners, there are not many obstacles, and it will soon be clear. "
In IBM's mansion, a giant has started and is growing. Temporary cooperation is only a means of quick success. For Bill Gates, it was a success. He successfully used IBM to strengthen his own strength.
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The class meeting summary is about 300 words 1.
The class meeting with the theme of "sincere fellow travelers" has been succ