In 2003, the new balance brand was officially put into the market, and the first brand flagship store was grandly opened in Hangzhou Building, Zhejiang Province. More fashionable leisure sports products are loved by the younger generation of consumers. Since 2004, New Balance has started to move towards the whole country, and the development of enterprises has entered the fast lane. During the period of 1998-2003, on the basis of Barron's trademark, the founders successively registered joint trademarks such as Shenlun, Yilun, New Balance, Balance 2 and Balance King.
20 16 Guangdong higher people's court ruled that American new balance products were infringed, compensated new balance for its economic losses and published a statement in relevant media to eliminate the influence. 202 1 The Beijing Higher People's Court and the Supreme People's Court ruled that the application for invalidation was invalid, and the trademark of "New Balance" was maintained to be legal and valid.
New balance brand profile
New Balance, a brand founded by Mr. William J. Riley in Boston, the marathon city in the United States, is known as the "king of jogging shoes" in the United States and many countries. Since 1906 was founded in Boston, USA, New Balance has made continuous progress in scientific and technological materials, product appearance and comfort in the spirit of manufacturing excellent products.
New Balance does not sign contracts with sports stars. Because shoes suitable for stars may not be suitable for most consumers, New Balance has invested in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesmen".
Reference to the above content: Baidu Encyclopedia-New Balance