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Once the B-class car "overlord", after three generations 15, the domestic crown was officially discontinued.
On April 28th, with the last14th generation Toyota Crown rolled off the assembly line in the factory, FAW Toyota Crown, which once wrote a brilliant page in the luxury car market in China, officially stopped production and bid farewell to domestic consumers.

For Toyota Crown, Chinese people are most familiar with the first12nd generation Crown which was introduced and put into production in 2005, but the relationship between Crown and China market dates back to earlier. After Toyota's first Crown officially rolled off the assembly line in June 1955, China officially introduced Crown as an official car in 1960s. At that time, only government agencies could use it, probably an official car earlier than Audi A6.

In 1970s and 1980s, some state-owned enterprises began to buy Crown as official vehicles. It is precisely because of the early experience of official vehicles and official vehicles that Crown established a high-end product image in the China market early. Later, in the 1990s, the first rich bosses in the southern coastal cities began to choose Toyota Crown as their private cars, and they took a fancy to the luxurious and noble image of the Crown.

In 2005, the 1st12nd generation crown was placed in FAW Toyota by Toyota and re-entered the domestic market in a domestic way. Due to the good image accumulated in China before, 12 generation crown held high all the way after it was made in China. Once launched, it had an impact on the popular Audi A6L at that time, and eventually surpassed the Audi A6, reaching the peak of monthly sales of more than 20,000 vehicles, and successfully won the dominance of the luxury car market in China. Mercedes-Benz, BMW and Audi can't compete with Crown at all.

However, after the first13rd generation Crown was put into production in 2009, the market competitiveness was not as good as before. With the development of German luxury cars, Crown's sales began to decline, and its position in the luxury market was gradually eroded and weakened. Even Toyota's first13rd generation crown model, which was subsequently redesigned in the medium term, failed to increase sales. After experiencing the brief glory of the 12 generation crown, the crown no longer tries to be brave in the luxury car market. After all, compared with the luxury attributes and product matrix of BBA brand, a Crown car is really unsustainable.

The high-end market was blocked and did not completely dispel the attack of Crown. In order to gain the recognition of consumers, 14 generation Crown began to lower its posture in product positioning and pricing, and the product level began to change from the once high-end and stable official car image to a younger and more sporty one.

Compared with the previous generation, the 14 generation crown car head has been redesigned, and with the flat logo, it can be said that it is the youngest generation in the history of the crown. Configuration has also increased technology configuration, such as pedestrian protection system, dual-screen vehicle system; The pricing also broke through the 300,000 yuan mark of C-class cars and entered the pricing range of B-class cars, which enhanced the competitiveness. In the power system, a brand-new 2.0T four-cylinder engine is adopted to replace the six-cylinder 3.0l power system. By the end of the product, the domestic Toyota Crown only kept the 2.0T four-cylinder model, and the price was further lowered to 250,000.

However, it turns out that 14 generation crown has failed to re-enter the mainstream market of luxury cars despite its lowered positioning and price. At that time, the luxury car market was already the world of BBA; In addition to the crazy layout of BBA, second-tier luxury brands such as Cadillac, Lexus and Volvo are also struggling to catch up, all of which have made great achievements on the road of rejuvenation, and various luxury cars suitable for sports, business and IKEA are constantly being introduced. The weak 14 generation crown is powerless in the face of fierce competition in the luxury market.

After the 14 generation crown entered the end of the product, FAW Toyota did not have a new replacement plan, but chose to launch a brand-new flagship-Toyota Asia Dragon to take over the listing. The positioning of Asian dragon is between Camry and Crown. Whether he can become a good successor and help Toyota fight a beautiful turnaround is unknown at present.

As an epoch-making car in the domestic luxury market, although Crown came to the domestic market on a whim, it may be its best choice and fate for Toyota Crown to choose to withdraw from the domestic market at the last moment of its domestic life cycle.

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