The first one can be expressed by brand connotation, that is, brand record information in various periods.

1, Attribute: A brand represents the attribute of a specific commodity, which is the most basic meaning of a brand.

2. Benefits: The brand not only represents a series of attributes, but also embodies some specific benefits.

3. Value: The brand embodies a certain value concept of the producer.

4. Culture: The brand is also attached to a specific culture.

5. Personality: The brand also embodies a certain personality.

6. Users: Brand means the type of consumers who buy or use products.

Second, it can be expressed through honorary qualifications.

Third, it can be expressed by industry contribution.

Fourth, it can be expressed by participating in public welfare activities.

There are others, of course. Each line has its own way. As long as you dig deep, there will always be. You can also refer to the relevant cases of brand filing in China Brand Exhibition. Learn slowly, and building a brand itself is a long-term process.