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Taobao history
On July 7th, 2003, Alibaba and Jack Ma, CEO of Taobao, announced in Hangzhou that Alibaba had invested 6,543.8 billion yuan to build Taobao (www.taobao.com) into the largest personal online trading platform in China. Most of Alibaba's 900 employees know that Taobao was born almost two months ago.
This plan, called "opening a shop in Wei Xiaobao" by Ma Yun, a fan of Jin Yong, was carried out in a "top secret" state from the beginning. According to an insider, Ma Yun convened nearly 10 employees to hold a secret meeting in April this year, saying that there is a project now. If you are willing to do it, you must sign a confidentiality agreement first. Out of trust, these people signed a confidentiality agreement without knowing what the project was. Subsequently, they moved to a residential building (Hangzhou Lakeside Garden Fengheyuan) where Alibaba started its business, and devoted themselves to developing Taobao website. Ma Yun thinks that his four-bedroom former residence has good feng shui, mountains and water, and he also wants to touch Alibaba's luck.
Because one employee was infected with SARS, all Taobao employees were quarantined. 10 In May, Taobao was born. By July 4th, the website had 1.7 million members, 62,000 online products, 300,000 daily page views, 25,000 daily visitors and more than 2,000 new products. Why did Taobao gather so much popularity in such a short time when Alibaba didn't spend a penny on publicity? This is largely due to the active self-promotion of members. A member of Taobao sent 13 14 emails to friends who recommended Taobao and friends of friends to show their loyalty to Taobao for life (13 14 homophonic).
Ma Yun attributed this enthusiasm of members to two points: First, many people have the entrepreneurial desire to open small shops; Second, Taobao inherited Alibaba's corporate culture. As far as Alibaba's corporate culture "Constitution" is concerned, firstly, the only constant is change; Second, never make money as the first goal; Third, only make fair and reasonable profits.
A year before Taobao was launched, Ma Yun found that one of his white-collar female friends was wearing almost all the clothes online. Such a person is not a special case. Since then, Ma Yun, who has always been skeptical about consumers' transactions with consumers, has started to use his brain. If Alibaba is mainly to build a trading platform for businesses all over the world, especially small and medium-sized enterprises, then Taobao is a platform for businesses to individuals and individuals to individuals. This platform includes all modes of personal transactions, such as auction, pricing, bargaining and posting posters.
"Whether it is auction or price, it is a means to help consumers buy things and sell things." Ma Yun said.
Taobao marketing is blooming everywhere.
Taobao, which charges fees, is a benign website. Sun Tongyu himself thinks that many aspects of Taobao can consider charging fees now, but Ma Yun's words calm him down: anxiety is not necessarily a good thing. Sun Tongyu stressed that once the charging system is launched, it will support profitability. If a charging model cannot be recognized by customers and can't make enterprises profitable, it must be a big mistake.
"I think there are more important things than making money now, that is, providing good customer service and insufficient improvement, so that everyone can buy things on Taobao more smoothly and safely, and there are better products to choose from. Only when customers are satisfied can you make money. " Sun Tongyu doesn't care about profits at present. For him, how to stick consumers and Taobao firmly is the most important thing.
Behind the so-called "Taobao miracle", a series of successful marketing actions have contributed. Taobao is the first e-commerce company to advertise on TV stations and street signs, and it is also a company that skillfully uses entertainment marketing and sports marketing. The best-selling New Year movie "world without thieves" is a typical example. The Taobao flag waving in the film has become a kind of joy for people. Taobao not only used the advertising stickers, posters, press releases and other publicity techniques commonly used in world without thieves, but also put the props on the online auction. From Andy Lau's digital video cameras, Tibetan riding boots and hats at the boot ceremony to Li Bingbing's digital cameras, these goods started at one yuan, and Andy Lau's leather pants were even fired to 20,000 yuan.
The cooperation with the film also includes the props auction of Ge You, Jiang Wen and other stars in the Beijing International Radio and Television Week, and the Taobao Cup "Wandering Girl" audition for "Initial D". As a film that made a sensation in Venice, 15 girls signed a contract with Hong Kong Huanya Film Company, the producer of the film, in order to get on the stage with Jay Chou, and made their own acting skills-earning enough attention for themselves and Taobao.
In sports marketing, Taobao's biggest action this year is the China district competition named MotoGP. According to statistics, an average of 327 million TV viewers watched the live broadcast of MotoGP. This is the first time that a China enterprise has become the title sponsor of MotoGP, and it is also the first Internet enterprise sponsor in the history of MotoGP. This will undoubtedly help Taobao establish a brand image. After all, top brands in the world including BMW, Tissot, Dunlop Tire, Honda, Marlboro, Christie's and AMD are all sponsors of MotoGP.
Taobao's record is constantly refreshing. According to the data in June, Taobao currently has 8 million online products and more than 7 million registered users. On average, nearly 400 people register to open a shop on this website every day, and the website has more than 90 million views per day.
History of EBAY:
The history of eBay in Yi Bei
1995 Pier Omidia launched the auction website.
1996 Omidia has established cooperative relations with Jeff Skoll.
1997, the auction network was renamed Yi Bei, and its business was booming. Credit evaluation index represented by the number of debut stars.
1998 meg whitman joined the board of directors and Yi Bei shares were listed and issued. In the same year, the company established the Yi Bei Fund as a way to repay the society.
1999 in may, Yi Bei announced that it would set up a customer service center in salt lake city, Nevada.
In August, 1999, Yi Bei and AOL established a cooperative auction channel.
Yi Bei enters the Australian market.
Two Harvard Business School graduates and Tan set up a company in China and Shanghai.
In 2000, Yi Bei continued to expand globally, opening factories in Canada, Germany, France and Australia.
From June 5th, 2000 to 10, according to the results of the fifth "Statistical Survey of Internet Development in China" by CNNIC, Yi Bei ranked first among domestic auction websites, and Yi Bei became the most popular auction website in China.
In July, 2000, Yi Bei launched a personal online shop service, which attracted more than 5,000 netizens to "try early" in just one week, effectively cultivating the first batch of netizens in China who really made money from the Internet.
On June 5th, 2000+10, Yi Bei and Netease formed a strategic alliance to push for bidding.
In 200 1 year, Yi Bei continued to expand its business worldwide and improve its service platform. Investments have been made in Latin America, Korea, Italy, New Zealand, Switzerland, Ireland and Singapore. In the same year, the online store in Yi Bei was born, and it was very popular.
In July, 20001year, Yi Bei announced that the website began to charge login fees for sellers' login items.
In 2002, Yi Bei acquired PayPal, the leader of online payment system, which made the transaction between users simpler and safer. In the same year, the first community meeting in Yi Bei was held in Anaheim, California.
In September, 2002, Yi Bei began to charge service fees for sellers' online transactions.
In March 2002, Yi Bei cooperated with Yi Bei, the largest auction website in the world. EBay invested US$ 30 million in Yi Bei, and Yi Bei and Yi Bei joined hands to start close cooperation!
In July 2003, Yi Bei increased its investment in Yi Bei by US$ 654.38+500 million. In the same year, Yi Bei ranked eighth among Fortune's 100 fastest growing companies.
In June 2004, Yi Bei announced that it had entered the period of website integration, and in the autumn of that year, it docked with the Yi Bei platform.
Zheng Xigui, Chief Operating Officer of Yi Bei, summed up the successful experience of the company's own development and pointed out that the successful model of e-commerce can be replicated, but the unique advantages of Yi Bei are insurmountable.
EBay Yi Bei has always been a leader in the industry, and has made remarkable achievements, but challenges have also followed. China Internet has begun to transform from the traditional economic model to the comprehensive economic model. Brokerage model has experienced three stages: attention economy model, traditional economy model and integrated economy model. At present, the core of the integration mode lies in online resource integration, offline resource integration, online and offline resource integration and market integration, so as to obtain high commercial added value. As a result, some people think that today's e-commerce has gradually entered the stage of "online merchants" from the stage of netizens' recreation, which is also a sign that the Internet is maturing.
American research institutions believe that with the strengthening of competition and investment in the Internet market, 2005 will be a crucial year for the rebalancing of market distribution and profit rate. In the Internet market, China market, including e-commerce, will occupy most investment opportunities and long-term market growth share. Therefore, international companies pay more attention to the China market. For example, in February this year, Yi Bei increased its investment in the China market by 6,543.8 billion US dollars; Cooperation between factions. The appearance of com, Xidan Shopping Mall and Yi Bei at 13 International Fashion Expo also shows that traditional industries are realizing great integration with e-commerce enterprises. Similarly, other Internet companies in China have also increased their investment in e-commerce, such as sogou, a search engine with shopping search function recently launched by Sohu. All kinds of opportunities are telling people that China's e-commerce market is destined to attract people's attention for a long time.
It is generally believed in the industry that security has always been the primary issue in the development of e-commerce in China, and Yi Bei's innovation and efforts in the China market have also become an example for domestic e-commerce enterprises. In order to solve the security problem, as early as 2000, Yi Bei took the lead in launching the "PayPal" service, which pioneered the online payment security of e-commerce in China and was followed by e-commerce enterprises. Last year 10, Yi Bei and many financial institutions launched "Anfutong". As a third party, Anfutong guarantees the integrity of the transaction, not only promises the buyer to pay after receiving the goods, but also provides the seller with the "Anfutong guarantee fund" with full compensation, while protecting the interests of both buyers and sellers. "Anfutong" has therefore become the first honest tool in China to truly realize the full payment of online transactions.
Taobao is aimed at the Asian region. EBAY is global. But many places are under pressure from websites like Taobao. Ha ha.