China film and television industry now has two key words, IP and traffic. The barbaric growth of the Internet has given IP a natural operating market, and traffic has emerged under the combined action of various factors. Their common achievements have shaped the unique features of a huge industry in a specific era. For the general public, this is the inevitable result of natural selection of social development; For the heroes in the era of traffic, going with the flow is a choice, and sailing against the current is an attitude.

Yang Yang is a veritable traffic niche. He became popular with the era of traffic, but he rebelled against some "rules" that belong to traffic. To some extent, the young actor Yang Yang chose the third way. He chose to be an old-fashioned and anti-popular "antique" in a gorgeous and violent traffic age.

The first impression of the old-school artists is mostly seriousness, and there is always an insurmountable sense of distance and mystery. But now the public likes the expression of grounding gas, is used to the spread of fragmentation, and tends to the output of entertainment. This is the public opinion atmosphere created under the cultural industry. In this atmosphere, many public figures will intentionally or unintentionally manage their own images on the public platform, so that they can form direct interaction with fans and fans, so that fans can get a direct "intimate experience". This personal marketing method is an inevitable choice to meet the market requirements.

However, the young actor Yang Yang is not like this. In such an overall impetuous environment, Yang Yang is quite calm. His Weibo has only had advertisements for a long time now, so that fans have become accustomed to advertisements from their initial desire for daily blogs, and even affectionately call him "the little prince of advertisements". This is too unconventional, not "friendly" at all, not "traffic fan" at all.

Old-school Yang Yang sometimes surprises fans with her concentration. What I remember most clearly is that in a variety show, I used Cao Zhi's early appearance to spoof and create variety effects. In the cold frolic atmosphere, Yang Yang is still trying to explain and express: That's the role I played, and I still respect him. In fact, Yang Yang has expressed it countless times in many interviews. He cherishes the new experiences and gains brought by each role, and never considers it a so-called "black history".

This can explain why Yang Yang is sometimes misunderstood by many people and associated with some negative labels. There is no marketing, no operation, low output of works and fierce competition in the industry. His slander far exceeds his praise. It's hard to imagine how difficult it is for such an incompatible old-school traffic to fight its way out in such an environment.

Sooner or later, all the labels on Yang Yang will be torn off by himself, with strength, painstaking efforts and the sweat of the audience.