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The express delivery industry shuffles! Is the industry "big brother" Shentong really lonely?
Recently, there have been many focuses in the express delivery industry: First, SF Express gave 888 yuan red envelopes to employees last week, and then Tong Yuan received a 6.6 billion yuan price increase from Alibaba. The share prices of these two companies have been quite eye-catching in the past two weeks, and the express delivery industry has once again returned to investors' sight.

However, under the background of two "top students", Shentong Express, once the big brother of the express delivery industry and the first listed express delivery company of A shares, has obviously failed to catch up with other giants in the industry.

According to the data of the interim report, Shentong Express completed about 35170,000 pieces of business in the first half of the year, up by16.48% year-on-year; The company achieved operating income of 9.258 billion yuan, down 6.21%year-on-year; The total profit was 96154,700 yuan, a year-on-year decrease of 91.28%; The net profit attributable to shareholders of listed companies was 70,677,800 yuan, a year-on-year decrease of 9 1.5 1%.

Although affected by the epidemic this year, the decline in corporate profits is understandable. But in contrast, SF Express and Zhongtong have made great achievements in continuous innovation.

For example, SF achieved 13.7% in the first quarter, and Zhongtong ranked first in the industry with the highest proportion of 18.9%, which is obvious to all.

At present, JD.COM, the second child in the express delivery industry, is in a stable outbreak period. 17 On the evening of August, the latest financial report data released by JD.COM showed that the revenue of Jingdong Logistics reached 21800 million yuan in the first half of this year, up by 4 1.6% year-on-year, maintaining the growth trend.

In addition, YTO Express achieved an operating income of 1458 1 100 million yuan in the first half of the year and a net profit of 97 1 100 million yuan, up by 12.55% year-on-year, especially in the second quarter, it achieved a business volume of 327 1 10,000 pieces, up by 52.49% year-on-year.

I have to admit that Shentong Express has fallen out of the first echelon of the express delivery industry.

Where is the way forward for the declining Shentong?

Judging from the development history of Shentong Express, it is not difficult to find that the decline of Shentong Express was after the founder of 20 19 cashed in.

Due to the withdrawal of key figures, the internal management of Shentong became unstable. At the same time, the quality of Shentong's external service began to deteriorate, ranking at the bottom of the complaint service satisfaction survey frequently: The Notice on the Satisfaction Survey Results of Express Service in 20 19 released by the State Post Bureau on February 6 this year showed that Shentong Express ranked seventh among the surveyed express service brands.

There is no doubt that the status quo of Shentong Express is not optimistic. If we don't take the time to reform, we may even lose money this year. So, where is the future of Shentong Express?

Competition in the field of express delivery is essentially a continuation of e-commerce competition. The increase in the number of express parcels means the increase in the number of active users on the platform and the increase in the number of users' purchases, all of which are the results of the competition of e-commerce platforms.

According to eMarketer data, at present, Ali accounts for half of China's e-commerce market share, JD.COM accounts for 16.3%, and Pinduoduo has sprung up, accounting for 5.2%.

The rapid rise of Pinduoduo has brought great pressure to established e-commerce enterprises, and also made the stock competition in the market more intense. As of September 20 19, the number of active users in Pinduoduo has reached 5.36? In the same period, the number of active users in JD.COM was 334 million, and that in Ali was 824 million.

At the same time, in order to find the increment, all major e-commerce platforms are competing for the sinking market. Therefore, express delivery has become a new starting point in the decisive stage.

At present, after experiencing the era of rapid development of e-commerce, e-commerce has reached the bottleneck period. In other words, the market share of the express delivery industry is basically fixed. Then, the express delivery industry has entered the era of stock game and giant struggle. Whoever has higher efficiency, better service, lower cost and greater market share will win.

From the efficiency point of view, the efficiency of SF Express is undoubtedly the first in the industry, and the whole time limitation of Shentong Express is only ranked sixth, and there is still much room for improvement.

From the cost analysis, the gross profit of Shentong Express is in the third place, and the gross profit margin still needs to be improved.

Judging from the proportion of revenue in various regions, Shentong Express's revenue is mainly in East China and South China, while the proportion in the central and western regions, East China and North China is relatively low, and the overseas market is close to zero.

In the future, Shentong Express should pay more attention to efficiency, reduce costs, increase gross profit margin and actively explore overseas markets. Shentong Express can only make a comeback in the future if it truly forms its own core competitiveness. Otherwise, the former industry leader will eventually escape the fate of being acquired.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.