When it comes to the history of Nike, it must be traced back to 1958. At that time, phil knight, the founder of Nike, was only a player in the track and field team of Oregon State University, and he often complained to coach Bowerman during training [[[-> USA.

In the early days of the company, Knight used his relationship in sports to shuttle back and forth in various track and field venues and set up stalls to sell his running shoes. At that time, all the products were purchased from Japan, and he often thought that American-designed sports shoes must have unlimited potential. In the early 1970s, Knight began to implement his own idea of designing shoes. At the same time, after careful research and investigation, he found that the market demand was enough to support him to establish his own production line. But in the end, I decided to learn from Japanese production experience. 1972, Knight signed the first contract with Japan to formally produce Nike sports shoes completely designed in the United States.

In the following years, the yen continued to appreciate and the labor cost was high, which made the cost of producing shoes in Japan higher and higher. At this time, Nike has accumulated stable overseas production experience and extended its reach to manufacturers in more countries. In order to reduce the production cost, Nike moved the Japanese production line to South Korea and Taiwan Province Province with relatively low labor costs on 1975. After the cost is greatly reduced, Nike has more abundant resources to engage in R&D and marketing activities.

Nike expanded its OEM business from countries with low labor costs, which was a revolutionary move in the industry at that time. Nike knows that the production of shoes must inject intensive labor, so it is bound to seek overseas low-cost OEM, and there is no room for change. Nevertheless, there are still risks in overseas OEM, and the distance and cultural differences between different countries increase the difficulty of quality control. Therefore, when Nike places a large-scale order with a foundry, it often goes through a very careful evaluation process to ensure that the finished product can meet Nike's quality standards.

During this period, Nike's strategic focus is completely focused on: 1. Establish the best overseas production and operation mode; 2. Explain new designs and styles for original equipment manufacturers; 3. Maintain quality standards