? Graffiti. Look at these two separately. Tu? It means to draw and draw. Crow? Represents color, and when the two words are added together, they are painted at will. There are many forms of graffiti, such as words, symbols, graphics and so on. Graffiti originated in new york, USA. In poor neighborhoods, people use graffiti to express their inner dissatisfaction with the world, which is an emotional catharsis. It rose in the 1960s and became popular in the 1980s. Graffiti has become more and more forms and popular fields. From the simplest fonts to graphics, from street behavior to artistic behavior, graffiti art is more and more widely used in graphic design, with diversified styles, which brings more design inspiration to designers.
Second, the characteristics of graffiti art in graphic design
Graffiti art is a spontaneous, free-thinking, concise and clear artistic expression. Graffiti art has now changed from a rebellious culture to a real art, with its own art category. Today, with the commercialization of information, graffiti art is loved by people and brings great economic value to many enterprises. The application of graffiti art in graphic design has changed the once single visual experience. Traditional graphic design is depressing, rigid and repetitive, giving people a tired aesthetic feeling. The characteristics of graffiti art are just the opposite. It is casual, light, concise and colorful. This art form is accepted by modern young people. The characteristics of young people are unrestrained, imaginative and like a free life. These characteristics are very consistent with graffiti art. In a certain part of the street, painting walls with graffiti has a strong visual impact. Good graffiti skills give people a three-dimensional sense. Graffiti images combined with real elements make people concentrate and spread their imagination. In a limited space, it gives people unlimited imagination, which is the powerful artistic effect of graffiti art. Graffiti art is not only an outdoor art, but also widely used in graphic design. Many designers combine graffiti art with commercial behavior, which brings great economic benefits to many enterprises. Use graffiti to combine the flamboyant, wild, free and rebellious personality with many well-known brands. For example, Coca-Cola, Nike, Adidas and so on. The design of their products will be applied to the design elements of graffiti. These enterprises also have bold and innovative ideas, changing the traditional forms of expression, and their goals are favored by many young people who are free and lively. As a result, the old expression was broken and new design elements were injected. Many publicity meetings planned by brands will hold graffiti competitions, and many young people with ideas will do creative graffiti, which will bring new inspiration to product design. This kind of publicity is flexible, casual, attractive, promotes the brand and achieves the purpose of entertainment. Many print advertisements are also expressed through graffiti. Such as large outdoor billboards, car advertisements and so on. This commercial form has wide coverage, fast spread and short production cycle. Graffiti is also manifested in newspapers, magazines, packaging and other aspects, and has a wide range of uses.
Third, the development of graffiti art in graphic design
In the middle and late 1960s, graffiti art began to take shape. Graffiti art at that time was the inheritance and development of popular culture, but there were differences between them. Popular culture is mainly about thinking and examining popular culture, while graffiti art comes from popular culture. In the United States, with the rise of the black movement, people began to doodle inside and outside subway cars in order to express their dissatisfaction with the world and vent their emotions. Soon American graffiti art spread to Europe, and the popular street calligraphy art in Europe is graffiti art. With the development of industrialization, people's thoughts are not bound, but more are seeking freedom. So ... Some avant-garde artists have applied graffiti art to their designs.
In 1970s, graffiti art went from underground to the ground. Graffiti itself is a rebellious act, but graffiti is also an artistic expression. In the 1970s, graffiti was crazy and could be seen everywhere. More and more people are interested in graffiti, so graffiti art moves from underground to the ground. During this period, graffiti people thought of innovation and added many new elements, hoping to attract more people's attention. In the early 1970s, under the influence of postmodern design thoughts, graffiti artists began to study glyphs and graffiti effects, and created some new expressions. During this period, graffiti art developed rapidly, and they could enter galleries, be collected, traded and invested. Graffiti art has impacted the traditional design and gained a broader creative space.
In 1980s, graffiti art has become a painting style, and graffiti people pay more attention to communication with people. Graffiti is widely used in clothing, advertising and interior design. The purpose of people's graffiti has become different, and the use of graffiti has a commercial nature. Graffiti has also become simple, entertaining and varied in artistic forms. Graffiti graffiti works hope to get more social and economic value and practical significance.
In the 1990s, this is an information age, and people are no longer satisfied with the simple way of street graffiti. Gradually, graffiti art entered the commercial field, and graffiti was used in advertising, clothing, television and other commercial media. During this period, some famous brands we are familiar with also used graffiti elements, such as Coca-Cola, Adidas, Nike and so on. The combination of graffiti and commercial success has brought great commercial benefits to enterprises. Graffiti is also widely used in graphic design, and many young people like this style. Graffiti art brings new design trends.
2 1 century, graffiti art began to combine with digital. Graffiti art is not only the main body of street art, but also has a unique performance in the digital field. Graffiti art is used in digital design on many digital websites in Europe. With the rapid development of modern network technology, graffiti art has started a new chapter with the help of this medium. The application of graffiti art makes the traditional digital design change the original rigid design and give people a brand-new feeling.
Nowadays, with the diversified development of the world, there are various expressions in the field of design. Graffiti art has the most essential and pure feelings in people's hearts, so it is an artistic expression that designers like to use, and more and more people are willing to accept this way. The application of graffiti technology in graphic design is also a breakthrough in design, which brings different visual impact to people's ai no corrida.