Therefore, based on this phenomenon, the word "cutting leeks" is widely used in stocks, funds and other fields, which means that institutions, funds and large households sell stocks, leading to a sharp drop in the stock market and welcoming new opportunities to open positions.
So back and forth, profit.
However, when searching for the word "cutting leeks" in an engine, the probability of the word Tesla appearing is about 50%.
Everything happens for a reason.
1 01October1day, Tesla officially celebrated the National Day, and Xi Ben Ben announced: Guys! I'm cutting leeks again!
Two domestic models? All three models have been officially reduced in price, and the standard endurance upgrade version has been reduced from the original 276,5438+0.550 yuan to the subsidized 249,900 yuan. There is no subsidy for the long-life rear-wheel drive version, which has dropped from the original 344,050 to 309,900.
You know, this is not the first time to cut leeks. On May/KOOC-0/day of this year, Tesla had a "surprise" price reduction. The standard endurance upgrade version was reduced from 323,800 at that time to 29/KOOC-0/800, and the subsidy price was 27/KOOC-0/550.
A bit like the official price increase of Lexus, the owner who picked up the car in the early stage was told that he needed to make up the difference. Many Tesla owners happened to meet the official drip when they picked up the car.
So that when we see the first generation of Tesla models on the road, we always smile and say, look at this car, how environmentally friendly it is.
The first leek who wants to cry comforts herself: buy early and enjoy early! After leek, I feel that I will enjoy the discount if I buy it late. And more is to anger Tesla's "violent harvesting" and "turning his face and denying people"!
It is said that the first leek is the best, but the last few leeks are still leeks whether they are delicious or not. A wave, of course.
But what makes Tesla so radical?
First of all, the new energy market in China has great potential, from 65,438+076,378 vehicles in 2065,438+09 to 65,438+008,830 vehicles in 2065,438+09. The sales of new energy can be described as exponential growth. Although the growth rate has slowed down year by year due to new energy subsidies, there is still huge market space and potential to be tapped.
Moreover, 65438 emphasized in the "New Energy Automobile Industry Development Plan" just released on10.9 that it is necessary to guide the orderly development of the new energy industry, highlight key technologies, strengthen infrastructure construction such as charging and replacing electricity, speed up the construction of highways and urban and rural public charging networks, and provide financial support for the construction of public facilities such as charging piles.
In short, once the country takes the initiative, the general trend of new energy is a foregone conclusion.
Secondly, from the establishment of Tesla brand, to entering China, and then to the establishment of Shanghai Super Factory, Musk staged a commercial miracle, but it also inevitably made many people become "stepping stones" on his road to success.
For example, users who have been cut with leeks.
For example, relying on domestic models? 3 people who are troubled by quality problems.
Earlier this year, Tesla made a model? Delivery has been started gradually, but the following problems include "steering wheel is a little crooked", "car logo is off", "chrome bars are not aligned", "air leakage at the back door" and tire pressure detection and homelink failure. Reducing the price does not mean that users have to accept cars with poor quality, which is no different from mice used for experiments.
Finally settled in China new energy automobile consumption market. Despite the denunciation of "leek", there is another reason why Tesla has made great strides in opening up the China market: it wants to seize the opportunity in the "start-up melee" of new energy in China.
Because since the birth of Tesla, its development has attracted worldwide attention. After experiencing various difficulties such as financing difficulties, layoffs, postponement of mass production, and technical difficulties, Tesla is still struggling, which is indeed a "myth" in many people's hearts. Therefore, it is not so unusual to seize the worship of consumers, regardless of quality, and seize the market by reducing prices.
However, on the other hand, Tesla is indeed the representative of the whole new energy automobile company, and it is also a god stock that makes Buffett stunned. When it was blown again and again, the market value of Tesla successfully broke through the 200 billion mark in July, and has now reached 41258 million. Although this is related to short selling and unprecedented optimism of investors, it has also pushed Tesla to the altar.
As a car company that maximizes the interests of shareholders, Tesla's high pricing in the early stage and the chopping of leeks in the later stage are all aimed at continuing to make great strides in the new energy market.
Because, BYD, Weilai, Weimar and other new energy car companies in China, as well as traditional car companies such as Volkswagen, General Motors and Toyota, are all developing battery technology in an attempt to gain a share in the new energy market.
And, like the domestic model? For BYD Korea EV of the same level, it is better than others in cruising range, driving form, body size and zero acceleration performance. Moreover, the key is that Han EV is far superior to Model in both materials and quality. 3 Much better.
Recently, BYD just announced its sales performance in September, in which the sales volume of new energy vehicles was 65,438+08,603, up 42.6% year-on-year and 32.8% quarter-on-quarter. Among them, the monthly sales volume of Korea was 56 12 vehicles, an increase of 40.4% from the previous month, which was a small outbreak.
In May this year, BYD Han began to pre-sell, and the order reached 654.38+0.5 million. Before listing in July, BYD's orders had reached 30,000 vehicles. At this time, domestic models? Only the official has just fallen.
Although it took a long time to wait for delivery when it was officially listed, BYD urgently introduced the integral compensation policy, which also gave the prospective car owners a reassurance.
Then, in turn, suppose the domestic model? If you don't play the "price reduction card", the order will be gone.
From a technical point of view, domestic models? 3 The upgraded version of the standard cruising range has been upgraded from 445 km to 468 km, because the model of lithium iron phosphate battery has been changed. Before, they all used ternary lithium batteries.
There is no absolute difference between the two batteries, but the advantages of ternary lithium battery are energy storage density and low temperature resistance, while lithium iron phosphate battery is safer and has a longer cycle life.
But for today's electric vehicles, lithium iron phosphate batteries have solved the two major pain points of safety and life. The blade battery of BYD Han EV is actually a lithium iron phosphate battery.
In the acupuncture experiment, the ternary lithium battery exploded at the moment when it met the needle, and the lithium ferrous phosphate square battery also smoked and caught fire, while BYD blade battery only smoked, so it can be said that the safety is clear at a glance.
After the price reduction, the lithium iron phosphate battery model of 249,900 yuan was replaced? 3. Compared with the luxury Korean EV with a subsidy of 229,800 yuan, it is still not competitive except for the acceleration of 100 kilometers.
So it seems that cutting leeks is not Tesla's subjective will. In the case of being chased by such a powerful competitor, it is indeed the only way out.
The pictures come from the brand official and the network.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.