1853, the Jew who was in the canvas business went to San Francisco during the California gold rush.

He made hundreds of pairs of trousers from a batch of unsalable canvas and took them to the gold mining field to sell. Unexpectedly, they are very popular with gold diggers.

1855, Strauss gave up canvas and made overalls with strong and wear-resistant indigo denim, and reinforced the trouser pockets and seams with copper nails.

This kind of sturdy and beautiful trousers was quickly favored by the market, and a large number of orders poured in.

Strauss opened his first store in San Francisco under his own name Levi's.

1873, Strauss obtained a registered patent for fixing trousers seams with impact nails.

1890, Levi's first pair of plus-size jeans, the world-famous 50 1 is its first pair of jeans.

From 1936, Levi's began to sew a small red flag with the words "LEVI'S" on the back pocket, which will become its brand logo in the future.

1954, Levi's jeans leather label was discontinued and paper label was used instead.

1974, the company began to produce washed jeans, 1986, and introduced jeans that were put on in advance and pierced.

50 1 pants are the most classic, oldest and best-selling jeans in Levi's jeans, and they are the first choice for collectors.

It is said that a pair of 50 1 jeans made between 1886 and 1902 once sold for a sky-high price of $25,000 at 1997.

50 1 Simple design, straight waist cut, button design, hip circumference not completely close to the body, loose and comfortable to wear.

Levi's jeans are well-made, the buttons will never rust, and the stitches are very dense.

As early as 1886, Levi's tied the legs of a pair of jeans to two horses respectively, and drove the horses in the opposite direction, so as to prove that these pants can withstand extremely strong tearing.

Levi's has launched new products every year since 1937.

While retaining the classic version and Levi's iconic red flag, back leather (paper) tag, double-row arc seam in back trouser pocket and copper striker, the washing effect of jeans changes with the trend every year.

After World War II, Levi's jeans became popular all over the world.

In the late 1940s, the sales of this brand was only $8 million. By 1978, the sales have exceeded 2 billion US dollars, and the product line has also expanded to other garments besides jeans.

1980, Levi's sold the 500th pair of jeans.

As the "originator" of jeans, Levi's symbolizes the pioneering spirit of the western United States.

After a century and a half of wind and rain, it spread from the United States to the whole world and became a fashion acceptable to men, women and children all over the world.

In the past 20 years, Levi's, which produces Levi's clothing, has been a multinational enterprise active on the world stage.

200 1, Levi's entered Chinese mainland and opened its first store in Shanghai.