Brief introduction of Chen Tianqiao
Name: Chen Tianqiao Birthplace: Xinchang, Zhejiang
Company: Shanda Network Position: Chairman and ceo
School of graduation: Fudan University Date of birth:1March, 973
experience
In May 2004, Shanda was listed on NASDAQ, becoming the first online game company in China to be listed independently.
In February 2004, he was appointed as the chairman and ceo of Shanda Network.
1999 Established Shanghai Shanda Network Development Co., Ltd. to operate Lenovo as an agent.
1998- 1999 director of Jin Xin securities general manager's office.
1994- 1998 served as the president's secretary of Shanghai Lujiazui group company.
Founder and leader of online game industry in China. His huge personal wealth is attracting more and more attention, but in fact, his more significance lies in the establishment of social status and the guidance of the development direction of this industry.
Although Shanda has achieved great success, measuring Chen Tianqiao's influence by online games may still have limitations. Besides games and media, there are many things it hopes and can do.
Chen Tianqiao is a legend who created the myth of wealth by a second-rate game.
In fact, Chen Tianqiao was already a legend when he was at Fudan University. Chen Tianqiao, who is outgoing, lively and cheerful, is not only a top student, but also an enthusiastic member of social activities. His organizational ability and activity ability have been unanimously recognized both inside and outside the school.
1993, Chen Tianqiao graduated from the Economics Department of Fudan University one year ahead of schedule with the title of "the only outstanding student cadre model" in Shanghai, which is rare in Fudan history. Chen Tianqiao was very lucky to enter Shanghai Lujiazui Group, starting from the deputy general manager of the subsidiary and being promoted to the position of secretary and president of the group chairman.
During his four years in Lujiazui Group, Chen Tianqiao said that he learned three things: one is a good thing, the other is a bad thing, and the other is a "neither good nor bad" thing.
On the bright side, Chen Tianqiao learned the independent and pragmatic management style of entrepreneurs in traditional industries. Chen Tianqiao is not a "turtle", but he is more familiar with China's national conditions and regional markets than a "turtle". Chen Tianqiao is not a "terrapin", but he is more independent, adventurous and innovative. This quality benefited him a lot in his later career.
"Neither bad nor bad" is that Chen Tianqiao came into contact with the Internet earlier than the average person. 10 years ago, when most people in China didn't know what the Internet and e-mail were, the president's office of Lujiazui Group could surf the Internet 24 hours a day. When the boss is away, Chen Tianqiao likes to "hang out" online.
The bad thing is that Chen Tianqiao is addicted to games. It is only a matter of time before people drift on the Internet and learn to play games. Chen Tianqiao likes games too much. It's not enough to just sneak around in the office, so he just bought a computer and went home. Every weekend, he has a dark time. He once set a record of staying up for seven days and seven nights in a row, relying only on bread and mineral water to maintain his life.
That year, the group boss was promoted to the deputy head of Pudong New Area and wanted to take him and say, "Xiao Chen, go and be my secretary!" "But Chen Tianqiao said," thank you, but that's not my ideal. "
In this way, Shanghai lost one of the youngest and most promising district party Committee secretaries. However, after leaving Lujiazui, Chen Tianqiao realized his dream of sitting in front of a computer all day-he went to a securities company and put on a red vest.
Soldiers and wrists were bitten by Agkistrodon halys, and they were immediately cut to prevent the toxin from spreading to the whole body.
Just as Chen Tianqiao was studying those stock curves all day, the dream of China's Internet craze generally came.
Chen Tianqiao couldn't sit still and decided to do it himself. He took off his red vest and walked to his ". com”。 I don't know where he got the start-up capital of 500 thousand. After several nights of planning, a company named "Shanghai Shengda Network Development Co., Ltd." opened in June, 1999+0 1, mainly engaged in graphical virtual communities. In just a few months, Shanda has about 65,438+0 million registered users.
In those years, the competition of domestic websites was extremely fierce. Netease, Sohu, Sina and Zhonghua expanded their flags, they acquired and merged, they circled money from Nasdaq, and the network industry showed signs of chaos. In the era of eye-catching, the number of users determines everything, and Shanda is also favored. investors-China.com took a fancy to Shanda.
When Chen Tianqiao answered the phone, the other party said, "The purchase price is 3 million. However, it is a dollar! " 500,000 yuan investment, 3 million dollars in a few months, which is 24 million yuan! This is the speed of picking up money.
In June, 2000, Chen Tianqiao received an investment of US$ 3 million from China.com.
However, China. Com asked him to make changes in management and not to engage in any "virtual community", which would not increase the number of views. At that time, the website asked venture capitalists for money according to the number of views. Chen Tianqiao began to engage in online comics, but not long after, a well-known thing happened: the Internet "avalanche"!
Facing the crisis, Chen Tianqiao began to reflect on the development model of Shanda's online comics. At the beginning of 200 1, Chen Tianqiao decided to give up animation websites and return to online games. Coincidentally, a Korean company named wemadeentertainment came to Shanghai to find the operator of the online game Legend in China. Shanghai Animation Association asked Koreans to find the young man named "Chen Yuqiao".
The guy named "Chen Yuqiao" got the game and played it himself first. He thinks that although its packaging is poor, its kernel is good. I can't stop after the fight. Chen Tianqiao asked China.com to run Lenovo, but China.com didn't agree. China.com wants to cut expenses and earn some cash. Chen Tianqiao once again said "That's not my ideal" and said goodbye to China.
However, it also means that Shanda must cut down the cartoons that it has done for almost two years and redeem the equity in China's hands. Then pay the Koreans 300 thousand dollars.
I don't know if all the legendary heroes have this heroic spirit of a strong man breaking his wrist.
Write a legend
A strong man who breaks his wrist is bound to be weak. When Chen Tianqiao signed an agreement with that Korean company to operate Lenovo as an agent, Shanda's cash was only enough for two months. And these two months, just enough for players to try out Legend for free.
What makes Chen Tianqiao even more uncertain is that Legend is not a first-class online game in South Korea, and the number of online users is only about eighth. The industry says Legend is a second-tier game. "The game may be average, but I believe that Shanda, which I created, is a good company, and a good company can make up for the shortcomings of the game." Chen Tianqiao said.
Chen Tianqiao decisively strengthened its services, and Shanda took the lead in launching many people-friendly services in China. Early users can get help from the game administrator at any time during the game. At that time, many game fans played games all night and didn't rest after midnight. Chen Tianqiao once wrote a small note, "The game is just entertainment, enough is enough, please pay attention to rest." Give it to the network administrator and upload it to the network immediately. Later, 12 pm urged users to log off, which became a grand tradition.
The effect of these measures is very obvious. The number of online users of Legend has rapidly climbed to tens of thousands, and Shanda has unearthed the "first bucket of gold" brought by online game services. However, new problems soon came. When the number of online games soared to100000, Shanda's servers increased to dozens, and the original service system was facing collapse.
Chen Tianqiao will invest 5 million yuan to build a large-scale call center. The scale of the call center is comparable to that of a carrier-class call center, with an average of more than 3,000 calls per day, and it only takes 24 hours to submit and answer the corresponding questions.
For a time, legend fascinated not only teenagers, but even thousands of adults, and it became a fashion. In just half a year, Legend, a game that is not very popular in South Korea, has become the darling of the China market.
So far, 250,000 Internet cafes in China have become Shanda retailers, and about 90,000 Internet cafes sell cards for Shanda every day. The grand online game Legend controls more than 60% of the domestic market. Each player gives 35 yuan to Shanda every month, and Shanda can collect millions every day. By 200 1 65438+ February, the legendary number of online users has exceeded 65438+ million, and an online game with 65438+million online users can bring 200-300 million yuan in revenue to telecom every month. In 2002, Lenovo brought about 600 million yuan in revenue for Shanda, which exceeded the total revenue of the three major domestic portals.
Chen Tianqiao has been playing online games for one year, worth over 100 million yuan, and they are all real money, not "paper wealth"; Many grand old employees wake up every morning and ask themselves repeatedly whether all this is true, which is a joke in the industry.
In 2002, Shanda became the dark horse of China's internet industry.
Play your own game.
With a game, Shanda is unique in the domestic game market.
But Chen Tianqiao still has a big hidden pain in his heart. It is much easier for Korean game providers to make money than Shanda. According to the agency agreement for Shanda's introduction of Legend game at that time, in addition to the initial agency fee of $300,000 for two years, Shanda had to pay 27% of the sales revenue to Korean game developers every month, which was amazing. In just 200 1 year, the expenses paid by Shanda to South Korea are as high as 65.438+0.2 billion yuan. But I can't. People have the source code of the game.
What worries Chen Tianqiao even more is that the status of online games in China seems to be very low, and it is not as valued as it is in South Korea. "Today's online games are like discos and martial arts novels. Don't we all accept it now? In foreign countries, online games are a lucrative industry. Why do you discriminate against them in China? Why not develop domestic online game software that conforms to China's cultural characteristics? Five years later or 10 years later, if China people are still playing online games in Korea and Japan, it will be too late to regret it. So we must adopt a positive attitude today. " Chen Tianqiao said.
At the end of 2002, Shanda Company completed a considerable round of private placement activities, and less than 20% of its shares raised 40 million US dollars. The rest depends on whether domestic online game companies such as Shanda can make products and achievements that satisfy Chinese people.
But one thing is certain, Chen Tianqiao will be China's "Internet Disney".