One hundred years ago, Rong 'an Lane was once one of the most prosperous business districts in Hangzhou. One hundred years later, Rong 'an Lane was almost lost in the dust of history. After thorough transformation, this alley at the foot of Wu Shan has turned its attention to the hottest art collection industry at present, hoping to continue its prosperous dream. Undoubtedly, it will make waves in Hangzhou, the place with the densest art collection.
The pattern of Rong 'an Lane is already obvious.
Mei Jianqun, director of Hangzhou Qinghefang Historic District Management Committee, said that the three parallel streets and lanes of Qinghefang Historic District have established distinct regional characteristics: Yin Gao Lane is a food street, and Hefang Street is a folk art and handicraft street, and Rong 'an Lane, which is about to be transformed, is positioned as an art collection street.
The entrance of Rong 'an Lane is close to the parking lot of Wu Shan Square, and it is set as the Zhu Bingren Bronze Sculpture Museum with Hangzhou characteristics. There are two large-scale buildings opposite the Bronze Sculpture Museum. On the first floor, there is a handicraft and ornament hypermarket named "Jiangnan Post Station", which mainly sells antique handicrafts and office gifts with low prices, and adopts the form of open-shelf supermarket, mainly targeting foreign tourists; The second floor is the exhibition area of contemporary arts and crafts masters with the name of "Chinese style".
Entering from Rong 'an Lane, there are independent shops along the street, which is the core area of Rong 'an Lane-Antique City. The investment targets are antiques, antique furniture, time-honored brands and so on. At the same time, the transformation and opening up of Xiaojing Lane and Rong 'an Lane, Rong 'an Lane Antique City and Huang Qian Collection Phase II are combined and operated continuously. Jin Xiao, general manager of Huang Qian Collection Art Co., Ltd. said that this setting can give visitors a three-dimensional sense of time and space from now to now.
Can Rong 'an Lane become a collector's war?
Wang Yue Art City, Baotong City in Wu Shan and the soon-to-be-built Rong 'an Lane Collection Street constitute the "Golden Triangle of Collection" in Wu Shan. In the face of hand-to-hand combat, as well as the huge antique city and art city, Jin Xiao is not worried: "Several markets can work together to build a platform for the antique art trading center in Shangcheng District. From the perspective of regional competition, Rong 'an Lane is superior to other markets in geographical location, architectural style and historical origin. There are only 65 shops in Rong 'an Lane Antique City, and there is little pressure to attract investment. The average area of each shop in Rong 'an Lane Antique City is 20-25m2, and the average price is 5.5 yuan -6 yuan/square day, which is almost or even slightly lower than that in Wang Yue Flower and Bird City and Bao Tong, Wu Shan. Compared with the price per square meter of 8 yuan in Hefang Street, Rong 'an Lane, which is as close as lips and teeth, is even cheaper. Antique trading has its particularity, and the appearance of the market is very important. Compared with modern hypermarkets, the historic district obviously has an atmosphere of playing antiques. "
The investment billboard of the characteristic collection street in Rong 'an Lane was posted last month, and there are already 70 or 80 customers scheduled. Jin Xiao said that from the scheduled situation, the shops in Rong 'an Lane Antique City are the most favored by merchants. Most of the scheduled merchants are foreign customers, and foreign business households account for 30% of the scheduled merchants.
The relevant person in charge of the Qinghefang Historic District Management Committee said that from the perspective of the positioning of the whole historic district, the existing antique shops in the future will be concentrated near Rong 'an Lane.