* Plane style:
The elements in the painting look flat and consist of simple shapes and lines, but the colors are very rich and harmonious.
The clothes of the characters have a strong sense of cloth, which is a bit like a tapestry. Various elements are composed of simple geometric shapes, and some small lines are supplemented by embellishments. The expression of light makes simple geometric figures present a more realistic scene.
The lines are outlined with granular pencil lines, which makes the picture full of childlike interest.
* Rock color style:
Rock paintings generally refer to all works of art with mineral color as the main tone. In my opinion, the works in rock color style are very textured. In order to achieve different painting effects, traditional rock-and-roll works are mostly pasted with gold foil or silver foil on paper.
The following works should be computer-drawn, but they also reach the rock-and-roll style. According to observation, most of the works in rock color style are dominated by gold, black, red, sapphire blue and other main colors, which are very similar to Dunhuang murals.
* semi-realistic style:
The characters are three-dimensional and close to realism, and the clothing has a strong texture. The picture below shows the works of Taiwan Province talented woman illustrator De Dezhen (deceased). I especially like the illustrations of Dezhen series. The characters' eyes are emotional and their costumes are gorgeous and complicated. The background has the texture of rock painting.
The picture below shows the works of Zhang, the first painter in China who won the gold medal in the international comic contest. Successful illustrators' works have distinct personal characteristics. Just like this work, Zhang's illustration has a certain feeling of meticulous painting, but it also has a three-dimensional sense of CG painting. Her color tends to be big red, and the characters in the paintings usually show arrogant and indifferent attitude. I remember that the cover of Scarer, my favorite magazine in college, was a picture, all in this style.
* clear style:
The picture below is the work of my favorite illustrator "Fat Snake". Her blog is called "Fat Snake Wonderland", which should be the title. Her works are clear and full of light, presenting a beautiful and mysterious fairy tale world, with many elements such as little girls, fairies and small animals, which should really be a fairyland.
Her paintings have a delicate and fluffy texture, perhaps relying on tiny and hazy lines. The colors are mostly light brown, light green and light yellow. If you like her works, you can search "Fat Snake Wonderland" on the Internet to see other similar works.
The picture below is similar to the style of a fat snake, and the overall picture presents a clear and warm feeling. This painting is a watercolor painting, unlike the last one, which has many tiny lines. The characteristic of watercolor painting is that the fluidity of pigment is easier to form rich colors.
A good work must be rich and uniform in color. For example, this painting has no trace of light, but it makes you feel that it is in a very bright room. This is the success of color application.
There are many wonderful illustrations, too numerous to mention.
I hope everyone can see more, draw more and think more, improve their painting level as soon as possible and create their own works.
When appreciating the excellent works of designers' illustrations, we usually consider the scene, composition, color matching, texture and details. With the popularity of illustration design in recent years, when I appreciate this designer's work, I really feel that I still have a long way to go to learn illustration, and it is not very difficult. This kind of thinking can only say that you are naive. I always think that a good illustration is basically manifested in reasonable scene structure, appropriate color matching, exquisite detail handling and proper light and shadow handling.
What are the forms of illustrations? What are the creative entry points of illustration? illustrated catalogue
The Concept of Illustration and Its Evolution
Application of illustrations
Functions and functions of illustrations
Aesthetic characteristics of illustrations
The form of illustration
Classification of illustrations
Illustration status quo
In the field of modern design, illustration design can be said to be the most expressive, and it is closely related to painting art. Many expressions of illustration art draw lessons from the expression of painting art. The marriage of illustration art and painting art makes the former make great progress in exploring the diversity of expression methods and in the depth and breadth of design theme expression, showing more unique artistic charm and thus more expressive. In a sense, painting has become a basic discipline, and illustration has become an applied discipline. Throughout the history of illustration development, its application scope is constantly expanding. Especially today, with the rapid development of information, people's daily life is full of all kinds of commercial information, and illustration design has become an irreplaceable art form in the real society. Therefore, the purpose of our research is how to study, think and study modern illustration knowledge in depth and serve the society better.
[Edit this paragraph] The concept and evolution of illustrations
Illustration definition
The definition of "illustration" in Ci Hai is: "refers to pictures inserted in books and periodicals. Some are printed in the middle of the text, and some are inserted in the pages to supplement the content of the text or for artistic appreciation. This explanation is mainly aimed at the definition of book illustrations, which is a narrow definition.
With the advent of the information age and the development of modern society, the meaning of modern illustration has changed from a narrow concept (limited to paintings and pictures) to a broad concept. "Illustration" refers to the pictures inserted between words in newspapers, magazines, various publications or children's picture books that we usually read, collectively referred to as "illustration". Illustration, in Latin, means "light up". Reading words and thinking about meaning were originally used to increase the interest given by words in publications and make the words more vivid and vivid in readers' minds. In today's various publications, the importance of illustrations has far exceeded the foil position of "luminous words". It can not only highlight the theme, but also enhance artistic appeal.
Illustration is an art form. As an important visual communication form of modern design, it occupies a specific position in modern design with its intuitive image, true sense of life and beautiful appeal. It is widely used in many fields of modern design, involving cultural activities, social public utilities, commercial activities, film and television culture and so on.
Historical evolution of illustrations
The development of illustration art has a long history. In your eyes and mine, ordinary and simple illustrations have great connotations. From the world's oldest illustration cave mural to the Japanese folk print ukiyo-e painting in the Edo period, all of them show the development of illustration. Illustrations first developed with the changes of newspapers and books in the early19th century. Its real golden age first began in the United States in the 1950s and 1960s. At that time, the illustrations just separated from art works were obviously drawn, and most of the authors engaged in illustrations were professional painters. Later, influenced by the school of abstract expressionism, they turned from concrete to abstract. It was not until the 1970s that illustrations returned to the realistic style. China's Early Illustration Forms
The earliest illustrations in China appeared in the form of printmaking. With the introduction of Buddhist culture, they used "disguised" illustrations in the scriptures to publicize their teachings. At present, China's earliest prints are recorded in historical materials, namely "Dalagni Curse" published by Tang Suzong. The title page painting of King Kong Prajna Sutra published by Tang Yizong Xian Tong in the 9th year (868) is the exact date. In the Song, Jin and Yuan Dynasties, book illustrations developed greatly. The application scope has expanded to medical books, historical geography books, archaeological catalogue books, daily encyclopedia books and other books, and color overprint illustrations have appeared. During the Ming and Qing Dynasties, it can be said that the ancient illustration art developed greatly, and there were book engraving industries all over the country. Different regions have formed different styles. The forms of illustrations are: frontispiece drawings, text illustrations, top or bottom drawings, paintings on inner pages or title pages, and cards.
The historical evolution of ancient illustrations in China can be regarded as the development history of printmaking. It is also the history of folk New Year pictures. It's just that folk New Year pictures became commodities independently earlier, which is the predecessor of commercial illustration.
The history of illustration in Europe is similar to that in China, and it was first used in religious books. Later, illustrations were widely used in natural science books, grammar books and collections of classic writers.
With the development of today's society, illustrations are widely used in various fields of society. Illustration art not only broadens our horizons, enriches our thoughts, gives us unlimited imagination and broadens our minds. With the increasing commercialization of art and the emergence of new painting materials and tools, illustration art has entered the era of commercialization. In the era of commodity economy, illustrations play a great role in promoting economic development. The concept of illustration has gone far beyond the scope of traditional laws and regulations. Throughout today's illustration world, painters are no longer limited to a certain style. They often break the way of using only one material in the past, and widely use various means to achieve the expected effect, so that the development of illustration art has gained a broader space and unlimited possibilities. In China, although illustration developed late, it has a long history. After the development of blackboard newspaper, print and poster layout after liberation, and the reference to international popular styles after 1980s, with the popularization of computer technology in the middle and late 1990s, more and more cutting-edge authors who use computers for illustration design emerged.
Illustrations have found a huge living space since the birth of the mother book. With the development of technology and the needs of society, rich carriers are constantly emerging.
[Edit this paragraph] The application of illustrations
Application scope of illustrations
Publications:
Illustrations used in book covers, inside pages, coats and catalogs.
Including illustrations used by newspapers, magazines and other editors.
Commercial publicity: illustrations
Advertising DD includes newspaper advertisements, magazine advertisements, signboards, posters, leaflets and illustrations used in TV advertisements;
Business image design: product logo, corporate image (mascot);
Commodity packaging design;
Illustrate DD consumer guide, commodity description, manual, chart and catalogue.
Video multimedia:
The role and environmental art setting or interface design in film and television dramas, commercials, games, networks, etc.
Anything used for "explanation" can be counted as the category of illustration.
Two types of illustration applications
In the field of graphic design, we are most exposed to literary illustrations and commercial illustrations.
Literary illustration-a visual art form that reproduces the plot of an article and embodies the spirit of literature.
Commercial illustration-an image expression that conveys commodity information for enterprises or products and integrates art and commerce.
The illustrator gets the remuneration related to it, gives up the ownership of the work, and only retains the right of signature, which is a commercial transaction.
[Edit this paragraph] Functions and functions of illustrations
Illustration definition
Modern illustration is different from ordinary artistic illustration. Their functions, forms of expression and media are different. The service object of modern illustration is commodities first. Commercial activities require that the information they carry be conveyed to the audience accurately and clearly, and people are expected to correctly receive and grasp this information and make the audience feel beautiful while taking actions, so it is said to serve commercial activities.
Art illustrations usually have three functions and purposes:
First, as a supplement to the text;
Second, let people get the satisfaction of perceptual knowledge;
Third, show the artist's aesthetic concept, performance skills, and even show the artist's world outlook and outlook on life.
The function of modern illustration is very strong, and pure art that deviates from the purpose of visual communication often weakens the function of modern illustration. Therefore, the design should not make the theme of illustration ambiguous. It must be based on clarity, simplicity and accuracy.
The appeal of modern illustration
The basic appeal function of modern illustration is to convey the information to the audience in the simplest, clearest and clearest way, arouse their interest, try to convince what they convey, accept the propaganda content gladly in the aesthetic process and induce them to take the final action.
(1) Display vivid and concrete images of products and services, and convey information intuitively.
(2) Stimulate consumers' interest.
(3) Enhance the persuasiveness of advertisements.
(4) Enhance the attractiveness of commodities and stimulate consumers' desires.
[Edit this paragraph] Aesthetic features of illustrations
Illustration design, as a form of visual art, especially as a part of practical art, has its own aesthetic characteristics. Among them, the most obvious ones are as follows:
Purpose and restrictive factors
Second, practicality and popularity.
Third, visualization and intuition.
Fourth, aesthetics and interest.
Creativity and artistic imagination
6. Diversification and diversification
Due to the diversity of media, content, forms of expression and objects of appeal, the aesthetic standards of modern illustrations are also diversified and diversified. explain
[Edit this paragraph] The form of illustrations
There are many forms of modern illustration, which can be classified by media or function. According to the classification of media, it is basically divided into two parts, namely print media and film and television media. Print media includes poster advertisement illustration, newspaper illustration, magazine book illustration, product packaging illustration, corporate image publicity material illustration, etc. Film and television media include movies, television and computer screens.
Poster advertising illustration: also known as poster, poster. In the era when advertisements mainly rely on printed media to transmit information, they can be said to be in a dominant position in advertisements. However, with the emergence of film and television media, its application scope has narrowed.
Newspaper illustration: Newspaper is one of the best media for information transmission. It is the most popular, low cost, large circulation, wide spread, fast speed and short production cycle.
Illustration of magazine books: including the design of front cover and back cover and the illustration of words, which are widely used in all kinds of books. Such as literature books, children's books, science and technology books, etc. This kind of illustration is gradually declining. In the future, it will still exist in a large number of electronic books and newspapers.
Product packaging illustration: product packaging makes illustration more widely used. Product packaging design includes three elements: logo, graphics and text. It has two missions: one is to introduce products, and the other is to establish brand image. The most prominent feature is that it is between plane and three-dimensional design.
Illustration of corporate image publicity materials: it is the VI design of the enterprise. It is included in the basic system and application system of corporate image design.
Film and television illustration in film and television media: point out the illustrations in movies and TV now. Generally, it appears in advertisements. Movie and TV illustrations also include computer screens. Now the computer screen has become the performance space of commercial illustration, and many graphic library animations, game programs and graphic tables have become a member of commercial illustration.
The form of illustration
Numbers, free form, realistic technology, black and white, color, using materials, photos and computer generation ... as long as they are "graphics", they can all be applied to the production of illustrations.
vector
[Edit this paragraph] Classification of illustrations
According to the current market positioning: vector fashion comics, young realism, the concept of illustration in Victoria, the United States and South Korea, etc.
Classification by production methods: hand-drawn, vector, commercial, cutting-edge (2D plane, UI design, 3D), pixel.
According to the illustration style, it is divided into Japanese cartoon illustration, European and American illustration, Hong Kong illustration, Korean game illustration, and Taiwan Province romance novel cover illustration. Because there are so many styles now, I just classify them simply.
In addition, there are many foreign styles, such as hand-folded paper, cloth pattern and various styles, which are neck and neck.
[Edit this paragraph] Illustration status quo
The most developed place of illustration: the United States is a country with a very developed illustration market, and appreciating illustrations has become a habit of society. On the one hand, a large number of independent illustration products are sold in the terminal market, such as illustration books, magazines, illustration greeting cards and so on. On the other hand, illustration, as a part of visual communication system (graphic design, illustration, commercial photography), is widely used in graphic advertisements, posters, covers and other design contents. The illustration market in the United States is also very specialized, which is divided into children, sports, science fiction, food, digital, pure artistic style, humor and other professional types, and each type has a special illustrator. The whole illustration market is very standardized and the competition is fierce, because the average income level of illustrators is three times that of ordinary Americans.
Illustrations in Japan, South Korea, Hong Kong and Taiwan: As we all know, Japanese commercial animation has a huge market and operation team. Animation is an important branch of illustration industry. Before CG technology (ComputerGraphics) entered the field of illustration, hand-drawn animation had become a sunrise industry in Japan. Today's younger generation is more and more inclined to use computer digital technology.
In South Korea, with the game industry climbing to the second pillar industry of the national economy in recent years, illustrations, especially digital illustrations, have sprung up everywhere, and the game characters designed with digital illustrations have also won more market space with the popularity of Korean games in China.
At the same time, Hong Kong and Taiwan illustrators are still looking for their own way of industry, although their works have obvious traces of learning from Japan. Illustration education: Beijing Institute of Printing, Beijing Institute of Fashion Technology, Beijing Broadcasting Institute, Tsinghua University Academy of Fine Arts, Central Academy of Fine Arts and other institutions have set up illustrations or related majors in the past two years, but the teaching content often only includes publication illustrations rather than commercial illustrations in a complete sense.
But in foreign countries, the combination of illustration education and market is very close. Many well-known illustrators are visiting teachers in various universities, and they have brought the most fashionable and cutting-edge business consciousness to the school. Nowadays, commercial illustrations popular in foreign markets include publication illustrations, cartoon mascots, video and game art designs and advertising illustrations. In fact, in China, illustrations have spread all over print and electronic media, commercial places, public institutions, commodity packaging, film and television performance posters, corporate advertisements and even T-shirts, diaries and New Year cards.