Tourism is essentially a cultural activity. Tourism consumption activities and tourism management activities have strong cultural characteristics. Only by excavating the cultural connotation can we have the charm of attracting tourists. Tourism is an economic and cultural industry in the early stage of development, and the development to maturity is the transformation relationship of cultural and economic industries. The close relationship between tourism and culture is expounded.
1. The cultural essence of tourism subject
As a cross-time consumption activity, tourism is the result of economic development, but whether a person can become a tourist needs internal motivation. With the development of modern social economy, the satisfaction of material conditions and the higher pursuit of spiritual culture, people will inevitably pursue higher material enjoyment and spiritual enjoyment after meeting their basic survival needs and increasing their income. However, tourism activities are the result of cultural drive. From the perspective of historical development, although economic development provides a material basis for social progress, the most fundamental thing in social development is the revolution of social culture and ideas. The prosperity of world tourism activities after World War II is objectively the result of global economic recovery and prosperity. From a deeper perspective, it is the result of changes in cultural concepts.
2. The historical and cultural connotation of the tourist object.
According to its basic causes and attributes, tourism resources can be divided into natural resources and historical and cultural resources. Historical and humanistic tourism resources, whether tangible cultural relics or intangible ethnic customs and social customs, belong to the cultural category. The natural landscape composed of various natural environments, natural elements, natural substances and natural phenomena can only be turned into realistic tourism resources through artificial development and utilization. Even natural beauty must be reflected and spread through appreciation, which is a cultural activity. Therefore, natural tourism resources are also cultural. ?